How ThoughtMetric Delivers Industry-Leading Customer Support

Fast, human, and genuinely helpful.

4 Things to Check in ThoughtMetric Before You Redo Your Ad Creative

Use ThoughtMetric to uncover hidden performance blockers.

Track ChatGPT Like You Track Google, Meta and TikTok with ThoughtMetric

As AI-generated recommendations rise, so does the need to track them. ThoughtMetric makes it easy.

5 Best Shopify Tools to Grow Your Store in 2025

Why Performance Marketers ALSO Use Post-Purchase Survey Data

Ask your customers. They’ll tell you what your data won’t.

What a 31% Increase in ROAS Actually Means for Your Revenue

See Your Top-Performing Cities with ThoughtMetric

Unlock City-Level Marketing Insights

7 Attribution Models Every Marketer Should Know (And How to Choose the Right One)

How Different Attribution Models Reveal What’s Really Driving Your Sales

How Multi-Touch Attribution Shows Up in ThoughtMetric

A guide to understanding and customizing attribution models inside ThoughtMetric

11 People on Your Team Who Could Really Use Better Attribution

How Marketing Attribution Helps Every Role on Your Team Make Better Decisions

Improve Ad Performance with ThoughtMetric’s Conversion API for Google and Meta

Send cleaner data to your ad platforms and watch your ROAS improve

ThoughtMetric’s Guide to Using LTV Data for Smarter Marketing Spend

Identify your most profitable channels with clear LTV insights from ThoughtMetric

How ThoughtMetric’s Attribution Data Helped Cole Haan Unlock Bigger Budgets and Growth

Using Real Data to Secure Leadership Buy-In and Future Investment

Become a ThoughtMetric Affiliate and Help Brands Improve ROAS

Get paid for sharing the platform that helps e-commerce brands win.

How Marketing Agencies Manage Multiple E-Commerce Clients with ThoughtMetric

Manage all your e-commerce clients in one place without losing clarity

Complex SaaS Pricing Never Made Sense to Us

We believe all customers deserve access to every feature. No paywalls. No confusion.

Google Keyword Match Types: Exact Match, Phrase Match, and Broad Match Explained

Understand the difference between keyword match types and make your ad spend go further.

UTM Links: My First Lesson in Marketing

UTM Links Sound Scary but They’re Not. Here’s How to Master Them.

What Is the Meta Audience Network (and Should You Use It?)

Cheap clicks are fun until you realize no one is buying.

Why Your Google Ads ROAS Looks Better Than It Actually Is (And How to Fix It)

Understanding Attribution Bias in Google Ads and GA4 for More Accurate Marketing Decisions

Marketing Agencies: How to Save Hours on Client Reporting with ThoughtMetric

Cut down manual work, get clearer insights, and make client reporting way easier.

Reach vs. Impressions: What's the Difference?

ThoughtMetric team here again to clarify some of the marketing jargon!

Who Gets the Credit When a Customer Clicks Multiple Ads?

Understanding how ad platforms split (or fight over) credit in a multi-channel world

How to Name Your Campaigns and Set Up Your Meta Ads Dashboard

A practical guide to naming campaigns, ad sets, and ads so your Meta account stays clear and usable

6 Questions to Ask Before Choosing an Attribution Tool

So you don’t waste time or budget.

How ThoughtMetric Solves the Latest Meta Advertising Restrictions for Health and Wellness E-commerce Brands

Why health and wellness marketers are losing visibility — and how to get it back.

How to Track Button Clicks in Google Analytics

How to Track Button Clicks in Google Analytics

How to Remove Related Products in WooCommerce

How to Remove Related Products in WooCommerce

How to Refund on Shopify: A Step-by-Step Guide

How to Refund on Shopify: A Step-by-Step Guide

How to Recover a Deleted Campaign on Facebook Ads Manager

How to Recover a Deleted Campaign on Facebook Ads Manager

How to Log Out of Facebook Ads Manager: A Step-by-Step Guide

How to Log Out of Facebook Ads Manager: A Step-by-Step Guide

How to Find Invoices in Facebook Ads Manager

How to Find Invoices in Facebook Ads Manager

How to Link Instagram to Facebook Ads Manager: A Step-by-Step Guide

How to Link Instagram to Facebook Ads Manager: A Step-by-Step Guide

How to Do a Test Order on Shopify: A Step-by-Step Guide

How to Do a Test Order on Shopify: A Step-by-Step Guide

How to Edit Billing Details in WooCommerce

How to Edit Billing Details in WooCommerce

How to Remove Reviews from Your WooCommerce Product Page

How to Remove Reviews from Your WooCommerce Product Page

How to Create Bundles on Shopify: A Step-by-Step Guide

How to Create Bundles on Shopify: A Step-by-Step Guide

How to Calculate Profit margin in Facebook Ads Manager

How to Calculate Profit margin in Facebook Ads Manager

How to Contact Google Ads Support: A Step-by-Step Guide

How to Contact Google Ads Support: A Step-by-Step Guide

How to Connect Woocommerce to Instagram: A Step-by-Step Guide

How to Connect Woocommerce to Instagram: A Step-by-Step Guide

How to Connect Square to Shopify: A Step-by-Step Guide

How to Connect Square to Shopify: A Step-by-Step Guide

How to Connect Shopify to Etsy: A Step-by-Step Guide

How to Connect Shopify to Etsy: A Step-by-Step Guide

How to Change Your Landing Page in Google Ads

How to Change Your Landing Page in Google Ads

How to Change the Button Color on Shopify

How to Change the Button Color on Shopify

How to Change the Checkout Button Text in WooCommerce

How to Change the Checkout Button Text in WooCommerce

How to Bulk Edit Prices on Shopify: A Step-by-Step Guide

How to Bulk Edit Prices on Shopify: A Step-by-Step Guide

How to Track QR Codes in Google Analytics

How to Track QR Codes in Google Analytics

How to Add VAT in WooCommerce: A Step-by-Step Guide

How to Add VAT in WooCommerce: A Step-by-Step Guide

How to Calculate Website Traffic in Magento

How to Calculate Website Traffic in Magento

How to Calculate Reach in Facebook Ads Manager

How to Calculate Reach in Facebook Ads Manager

How to Calculate Lifetime Value (LTV) in WooCommerce

How to Calculate Lifetime Value (LTV) in WooCommerce

How to Calculate Customer Acquisition Cost (CAC) in Facebook Ads Manager

How to Calculate Customer Acquisition Cost (CAC) in Facebook Ads Manager

How to Calculate Gross Sales in Shopify

How to Calculate Gross Sales in Shopify

How to Calculate Impressions in Google Analytics

How to Calculate Impressions in Google Analytics

How to Calculate Impressions in Facebook Ads Manager

How to Calculate Impressions in Facebook Ads Manager

How to Calculate Cost Per Acquisition (CPA) in Google Ads

How to Calculate Cost Per Acquisition (CPA) in Google Ads

How to Calculate Revenue in Google Ads

How to Calculate Revenue in Google Ads

How to Calculate Revenue in Google Analytics

How to Calculate Revenue in Google Analytics

How to Calculate Lifetime Value (LTV) in Facebook Ads Manager

How to Calculate Lifetime Value (LTV) in Facebook Ads Manager

How to Calculate Cost Per Click (CPC) in Google Analytics

How to Calculate Cost Per Click (CPC) in Google Analytics

How to Calculate Bounce Rate in Facebook Ads Manager

How to Calculate Bounce Rate in Facebook Ads Manager

How to Calculate Reach in Google Analytics

How to Calculate Reach in Google Analytics

How to Calculate Conversion Rate in WooCommerce

How to Calculate Conversion Rate in WooCommerce

How to See Quality Score in Google Ads: A Step-by-Step Guide

How to See Quality Score in Google Ads: A Step-by-Step Guide

How to Calculate Cost Per Click (CPC) in Google Ads

How to Calculate Cost Per Click (CPC) in Google Ads

How to Calculate Profit margin in Google Ads

How to Calculate Profit margin in Google Ads

How to Calculate Return On Ad Spend (ROAS) in Google Analytics

How to Calculate Return On Ad Spend (ROAS) in Google Analytics

How to Calculate Tax in Facebook Ads Manager

How to Calculate Tax in Facebook Ads Manager

How to Calculate Tax in Google Ads

How to Calculate Tax in Google Ads

How to Calculate Churn Rate in Shopify

How to Calculate Churn Rate in Shopify

How to Calculate Refunds in Facebook Ads Manager

How to Calculate Refunds in Facebook Ads Manager

How to Calculate Customer Acquisition Cost (CAC) in Google Ads

How to Calculate Customer Acquisition Cost (CAC) in Google Ads

How to Calculate Cost Per 1000 Impressions (CPM) in Google Ads

How to Calculate Cost Per 1000 Impressions (CPM) in Google Ads

How to Calculate Average Order Value (AOV) in Facebook Ads Manager

How to Calculate Average Order Value (AOV) in Facebook Ads Manager

How to Calculate Bounce Rate in Google Ads

How to Calculate Bounce Rate in Google Ads

How to Calculate Reach in Google Ads

How to Calculate Reach in Google Ads

How to Calculate Revenue in Facebook Ads Manager

How to Calculate Revenue in Facebook Ads Manager

How to Calculate Average Time on Site in Shopify

How to Calculate Average Time on Site in Shopify

How to Calculate Cost Per Acquisition (CPA) in WooCommerce

How to Calculate Cost Per Acquisition (CPA) in WooCommerce

How to Calculate Customer Retention Rate (CRR) in Google Analytics

How to Calculate Customer Retention Rate (CRR) in Google Analytics

How to Calculate Customer Acquisition Cost (CAC) in Shopify

How to Calculate Customer Acquisition Cost (CAC) in Shopify

How to Calculate Cost Per Click (CPC) in Facebook Ads Manager

How to Calculate Cost Per Click (CPC) in Facebook Ads Manager

How to Calculate Lifetime Value (LTV) in PrestaShop

How to Calculate Lifetime Value (LTV) in PrestaShop

How to Track UTM in Google Analytics: A Step-by-Step Guide

How to Track UTM in Google Analytics: A Step-by-Step Guide

How to set up an Instagram Business Account

How to set up an Instagram Business Account

How to start an Email Subscription Newsletter for your Store

How to start an Email Subscription Newsletter for your Store

How to Import Etsy Reviews Into Shopify

How to Import Etsy Reviews Into Shopify

How to Connect Google Analytics to Shopify

How to Connect Google Analytics to Shopify

Beginners Guide to Facebook Ads

Beginners Guide to Facebook Ads

How to add Facebook Pixel to Shopify

How to add Facebook Pixel to Shopify

Why does marketing need analytics?

Why does marketing need analytics?

What is Social Commerce & Why Should You Care?

ThoughtMetric logo Product Resources Partners Pricing Log In Try for Free What is Social Commerce & Why Should You Care?

What is Dropshipping?

What is Dropshipping?

Two Lessons for Ecommerce Brands from DNVB's

Two Lessons for Ecommerce Brands from DNVB's

How to Calculate Website Traffic in Google Ads

How to Calculate Website Traffic in Google Ads

How to Set Up Facebook Ads Conversion Tracking on WooCommerce

How to Set Up Facebook Ads Conversion Tracking on WooCommerce

How to Calculate Cost Per Acquisition (CPA) in Facebook Ads Manager

How to Calculate Cost Per Acquisition (CPA) in Facebook Ads Manager

How to Calculate Customer Retention Rate (CRR) in Shopify

How to Calculate Customer Retention Rate (CRR) in Shopify

How to Calculate Average Order Value (AOV) in Shopify

How to Calculate Average Order Value (AOV) in Shopify

How to Update Woocommerce: A Step-by-Step Guide

How to Update Woocommerce: A Step-by-Step Guide

Announcing ThoughtMetric + Shopline Integration

Announcing ThoughtMetric + Shopline Integration

Attribution Deep Dive: Tracking Customer Journey

Learn the details about how marketing attribution platforms track the customer journey from first ad click to purchase.

Attribution Deep Dive: Matching Customer Touchpoints to Marketing Channels

Learn the details about how marketing attribution platforms determine what marketing channel a user came from.

Rockerbox Alternatives

Top 9 Rockerbox Alternatives & Competitors

Best Rockerbox Alternative

Best Rockerbox Alternative

Best WickedReports Alternative

Best WickedReports Alternative

Polar Analytics Alternatives

Polar Analytics Alternatives & Competitors

Wicked Reports Alternatives

Top Wicked Reports Alternatives & Competitors

Triple Whale Alternatives

Top 10 Triple Whale alternatives & Competitors

Northbeam Alternatives

Top 9 Northbeam Alternatives & Competitors

Hyros Alternatives

Top 13 best alternatives to Hyros

Google Data Studio Alternatives for Ecommerce

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Google Analytics Alternatives for Ecommerce

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Glew Alternatives

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Google Analytics 4 Countdown

Google Analytics 4 Countdown

Daasity Alternatives

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How to Calculate Conversion Rate in Facebook Ads Manager

Learn how to accurately calculate your conversion rate in Facebook Ads Manager with our step-by-step guide.

Twitter is the Modern Day Customer Service Hotline

Twitter is the Modern Day Customer Service Hotline

Storytelling for E-Commerce

Storytelling for E-Commerce

Shopify vs Magento

Shopify vs Magento

Most Talked About Quarterbacks on Social Media

Most Talked About Quarterbacks on Social Media

#dearMoon Social Media Chatter Analysis

#dearMoon Social Media Chatter Analysis

Mailchimp - Say Goodbye to Your Shopify Customer Base

Mailchimp - Say Goodbye to Your Shopify Customer Base

Are Likes on their way out? What does that mean for eCommerce brands?

Are Likes on their way out? What does that mean for eCommerce brands?

Social Commerce: How do you get started?

Social Commerce: How do you get started?

Getting Started with Instagram Analytics

Getting Started with Instagram Analytics

Getting Started with Pinterest for E-Commerce & Shopify Stores

Getting Started with Pinterest for E-Commerce & Shopify Stores

Forrester’s Prediction 2020 forecasts doom and gloom for Advertising Agencies - We see an opportunity!

Forrester’s Prediction 2020 forecasts doom and gloom for Advertising Agencies - We see an opportunity!

Facebook's Privacy Focused Network - What does it mean for marketers?

Facebook's Privacy Focused Network - What does it mean for marketers?

Cut Through the Noise this Holiday Season

Cut Through the Noise this Holiday Season

Black Friday: An Origin Story

Black Friday: An Origin Story

Tesla: October vs November Social Media Report

Tesla: October vs November Social Media Report

The Beer Guy Moment: 3 Lessons for E-Commerce

The Beer Guy Moment: 3 Lessons for E-Commerce

The BIGGEST untapped opportunity in B2B Marketing

The BIGGEST untapped opportunity in B2B Marketing