Read about Ecommerce and social media marketing trends and insights.
Two Lessons for Ecommerce Brands From DNVBs
Over the past 7 years or so, Digitally Native Vertically integrated Brands have been all the rage. While the acronym may not be familiar to some, but few would acknowledge having never heard of Casper, Glossier, Bonobos, Warby Parker, or Dollar Shave Club.
Forrester’s Prediction 2020 forecasts doom and gloom for Advertising Agencies - We see an opportunity!
As part of its Predictions 2020 forecast on the major trends that will shape the world of Marketing and Advertising, Forrester, the market research firm, highlighted an “existential need for change” for the advertising industry.
Social Commerce: How do you get started?
Brands like Nike and Marvel have had successful campaigns showcasing the effectiveness of Social Commerce. As part of a comprehensive social media marketing strategy, Social Commerce can amplify, if not revolutionize, an ecommerce brands’ ecommerce experience...
What is Social Commerce & Why should you care?
Social commerce entails using social networks for purposes of eCommerce. Of late, it has come to mean selling directly through the various social networks such that one can directly checkout from without leaving the social network they are currently using.
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