ThoughtMetric Blog

Article

Top Polar Analytics Alternatives & Competitors

Top 8 best alternatives to Polar Analytics

Attribution

Attribution Deep Dive: Matching Customer Touchpoints to Marketing Channels

Learn the details about how marketing attribution platforms determine what marketing channel a user came from.

Attribution

Attribution Deep Dive: Tracking Customer Journey

Learn the details about how marketing attribution platforms track the customer journey from first ad click to purchase.

Product Updates

Announcing Shopline Integration

The ThoughtMetric team is delighted to announce the launch of our Shopline integration. This addition will make it super easy to get started with ThoughtMetric as a Shopline user.

Article

How to Remove Related Products in WooCommerce

Learn how to remove related products in WooCommerce with our step-by-step guide.

Article

How to Track Button Clicks in Google Analytics

Learn how to track button clicks in Google Analytics with our step-by-step guide.

Article

How to Refund on Shopify: A Step-by-Step Guide

Learn how to refund on Shopify with ease using our step-by-step guide. From initiating the refund to issuing the credit, we've got you covered.

Article

How to Recover a Deleted Campaign on Facebook Ads Manager

Learn how to recover a deleted campaign on Facebook Ads Manager with our step-by-step guide.

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How to Log Out of Facebook Ads Manager: A Step-by-Step Guide

Learn how to log out of Facebook Ads Manager with ease by following this step-by-step guide.

Article

How to Link Instagram to Facebook Ads Manager: A Step-by-Step Guide

Learn how to link your Instagram account to Facebook Ads Manager with our easy-to-follow step-by-step guide.

Article

How to Find Invoices in Facebook Ads Manager

Are you struggling to locate your invoices in Facebook Ads Manager? Look no further! Our step-by-step guide will show you exactly how to find your invoices and keep track of your advertising expenses.

Article

How to Do a Test Order on Shopify: A Step-by-Step Guide

Learn how to do a test order on Shopify with our comprehensive step-by-step guide.

Article

How to Remove Reviews from Your WooCommerce Product Page

Learn how to remove unwanted reviews from your WooCommerce product page with our step-by-step guide.

Article

How to Edit Billing Details in WooCommerce

Learn how to easily edit your billing details in WooCommerce with our step-by-step guide.

Article

How to Create Bundles on Shopify: A Step-by-Step Guide

Learn how to create bundles on Shopify with our easy-to-follow step-by-step guide.

Article

How to Calculate Profit margin in Facebook Ads Manager

Learn how to calculate your profit margin in Facebook Ads Manager with our step-by-step guide.

Article

How to Connect Woocommerce to Instagram: A Step-by-Step Guide

Learn how to connect your Woocommerce store to Instagram and boost your sales with this comprehensive step-by-step guide.

Article

How to Contact Google Ads Support: A Step-by-Step Guide

Looking for ways to contact Google Ads support? Look no further than this comprehensive guide! Learn step-by-step how to get in touch with Google Ads support and get the help you need to optimize your advertising campaigns.

Article

How to Connect Square to Shopify: A Step-by-Step Guide

Learn how to seamlessly integrate Square with Shopify in this comprehensive step-by-step guide.

Article

How to Connect Shopify to Etsy: A Step-by-Step Guide

Learn how to seamlessly connect your Shopify store to your Etsy shop with our comprehensive step-by-step guide.

Article

How to Change Your Landing Page in Google Ads

Learn how to optimize your Google Ads campaign by changing your landing page.

Article

How to Change the Checkout Button Text in WooCommerce

Learn how to customize the checkout button text in WooCommerce with this step-by-step guide.

Article

How to Change the Button Color on Shopify

Learn how to customize the look of your Shopify store by changing the button color.

Article

How to Track QR Codes in Google Analytics

Learn how to track QR codes in Google Analytics with our comprehensive guide.

Article

How to Bulk Edit Prices on Shopify: A Step-by-Step Guide

Learn how to efficiently bulk edit prices on your Shopify store with this comprehensive step-by-step guide.

Article

How to Add VAT in WooCommerce: A Step-by-Step Guide

Learn how to easily add VAT to your WooCommerce store with our comprehensive step-by-step guide.

Article

How to Calculate Website Traffic in Magento

Learn how to accurately calculate your website traffic in Magento with our step-by-step guide.

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How to Calculate Reach in Facebook Ads Manager

Learn how to accurately calculate your reach in Facebook Ads Manager with our step-by-step guide.

Article

How to Calculate Lifetime Value (LTV) in WooCommerce

Learn how to accurately calculate the Lifetime Value (LTV) of your customers in WooCommerce with our comprehensive guide.

Article

How to Calculate Customer Acquisition Cost (CAC) in Facebook Ads Manager

Learn how to accurately calculate your customer acquisition cost (CAC) in Facebook Ads Manager with our comprehensive guide.

Article

How to Calculate Gross Sales in Shopify

Learn how to accurately calculate your gross sales in Shopify with this comprehensive guide.

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How to Calculate Revenue in Google Ads

Learn how to accurately calculate revenue in Google Ads with our step-by-step guide.

Article

How to Calculate Impressions in Google Analytics

Learn how to accurately track the number of times your website or specific pages are viewed with this comprehensive guide on how to calculate impressions in Google Analytics.

Article

How to Calculate Cost Per Acquisition (CPA) in Google Ads

Learn how to calculate the cost per acquisition (CPA) in Google Ads with our comprehensive guide.

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How to Calculate Impressions in Facebook Ads Manager

Learn how to accurately calculate impressions in Facebook Ads Manager with our step-by-step guide.

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How to Calculate Revenue in Google Analytics

Learn how to accurately calculate your website's revenue using Google Analytics.

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How to Calculate Lifetime Value (LTV) in Facebook Ads Manager

Learn how to calculate the lifetime value (LTV) of your Facebook Ads Manager campaigns with our comprehensive guide.

Article

How to Calculate Cost Per Click (CPC) in Google Analytics

Learn how to calculate the cost per click (CPC) in Google Analytics with our step-by-step guide.

Article

How to Calculate Bounce Rate in Facebook Ads Manager

Learn how to accurately calculate the bounce rate of your Facebook ads using Ads Manager.

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How to Calculate Conversion Rate in WooCommerce

Learn how to calculate your conversion rate in WooCommerce with this comprehensive guide.

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How to Calculate Reach in Google Analytics

Learn how to accurately measure the reach of your website using Google Analytics.

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How to See Quality Score in Google Ads: A Step-by-Step Guide

Learn how to improve your Google Ads performance by understanding your Quality Score.

Article

How to Set Up International Shipping on Shopify: A Step-by-Step Guide

Learn how to expand your e-commerce business globally with our step-by-step guide on setting up international shipping on Shopify.

Article

How to Calculate Cost Per Click (CPC) in Google Ads

Learn how to calculate the cost per click (CPC) in Google Ads with our comprehensive guide.

Article

How to Calculate Tax in Google Ads

Learn how to accurately calculate tax in your Google Ads campaigns with our comprehensive guide.

Article

How to Calculate Return On Ad Spend (ROAS) in Google Analytics

Learn how to accurately calculate your Return On Ad Spend (ROAS) using Google Analytics with our step-by-step guide.

Article

How to Calculate Profit margin in Google Ads

Learn how to calculate your profit margin in Google Ads with our comprehensive guide.

Article

How to Calculate Churn Rate in Shopify

Learn how to accurately calculate churn rate in Shopify with our step-by-step guide.

Article

How to Calculate Tax in Facebook Ads Manager

Learn how to accurately calculate tax in Facebook Ads Manager with our step-by-step guide. Avoid costly mistakes and ensure compliance with tax regulations.

Article

How to Calculate Refunds in Facebook Ads Manager

Learn how to accurately calculate refunds in Facebook Ads Manager with our step-by-step guide.

Article

How to Calculate Customer Acquisition Cost (CAC) in Google Ads

Learn how to accurately calculate your Customer Acquisition Cost (CAC) in Google Ads with our comprehensive guide.

Article

How to Calculate Cost Per 1000 Impressions (CPM) in Google Ads

Learn how to calculate the cost per 1000 impressions (CPM) in Google Ads with our step-by-step guide.

Article

How to Calculate Average Order Value (AOV) in Facebook Ads Manager

Learn how to calculate your Average Order Value (AOV) in Facebook Ads Manager with our step-by-step guide.

Article

How to Calculate Bounce Rate in Google Ads

Learn how to accurately calculate your bounce rate in Google Ads with our step-by-step guide.

Article

How to Calculate Reach in Google Ads

Learn how to accurately calculate your reach in Google Ads with our step-by-step guide. Maximize your ad performance and reach your target audience effectively.

Article

How to Calculate Revenue in Facebook Ads Manager

Learn how to accurately calculate revenue in Facebook Ads Manager with our step-by-step guide.

Article

How to Calculate Cost Per Acquisition (CPA) in WooCommerce

Learn how to calculate the cost per acquisition (CPA) in WooCommerce with this comprehensive guide.

Article

How to Calculate Average Time on Site in Shopify

Learn how to accurately calculate the average time on site for your Shopify store with our step-by-step guide.

Article

How to Calculate Customer Retention Rate (CRR) in Google Analytics

Learn how to calculate your customer retention rate (CRR) using Google Analytics with our step-by-step guide.

Article

How to Calculate Customer Acquisition Cost (CAC) in Shopify

Learn how to calculate your Customer Acquisition Cost (CAC) in Shopify with our step-by-step guide.

Article

How to Calculate Cost Per Click (CPC) in Facebook Ads Manager

Learn how to calculate the cost per click (CPC) in Facebook Ads Manager with our step-by-step guide.

Article

Top Wicked Reports Alternatives & Competitors

Top 8 best alternatives to Wicked Reports.

Article

How to Calculate Cost Per Acquisition (CPA) in Facebook Ads Manager

Learn how to calculate the cost per acquisition (CPA) in Facebook Ads Manager with our step-by-step guide.

Article

Top Triple Whale Alternatives & Competitors

Top 9 best alternatives to Triple Whale.

Article

Top Rockerbox Alternatives & Competitors

Top 9 best alternatives to Rockerbox.

Article

Top Northbeam Alternatives & Competitors

Top 9 best alternatives to Northbeam.

Article

Top Hyros Alternatives & Competitors

Top 12 best alternatives to Hyros.

Article

Google Data Studio Alternatives for Ecommerce

Top 7 best alternatives to Google Data Studio.

Article

Google Analytics Alternatives for Ecommerce Stores

Top 7 best alternatives to Google Analytics.

Article

Top Glew Alternatives & Competitors

Top 8 best alternatives to Glew.

Article

How to Calculate Customer Retention Rate (CRR) in Shopify

Learn how to calculate your Customer Retention Rate (CRR) in Shopify with our step-by-step guide.

Article

Google Analytics 4 Countdown Timer

On July 1, 2023, standard Universal Analytics properties will stop processing data!

Article

Top Daasity Alternatives & Competitors

Top 8 best alternatives to Daasity.

Article

How to Calculate Average Order Value (AOV) in Shopify

Learn how to calculate Average Order Value (AOV) in Shopify with our step-by-step guide.

Article

The Best WickedReports Alternative

ThoughtMetric is the best WickedReports alternative.

Article

The Best Rockerbox Alternative

ThoughtMetric is the best Rockerbox alternative.

Article

How to Set Up Facebook Ads Conversion Tracking on WooCommerce

Learn how to track your Facebook Ads conversions on WooCommerce with this step-by-step guide.

Article

How to Calculate Lifetime Value (LTV) in PrestaShop

Learn how to calculate the lifetime value (LTV) of your customers in PrestaShop with this comprehensive guide.

Article

How to Track UTM in Google Analytics: A Step-by-Step Guide

Learn how to track UTM parameters in Google Analytics with our comprehensive step-by-step guide.

Article

How to set up an Instagram Business Account

Guide on how to set up an Instagram business account by the subjet matter experts at ThoughtMetric.

Article

How to start an Email Subscription Newsletter for your Store

How to start an Email Subscription Newsletter for your Store by the subjet matter experts at ThoughtMetric.

Article

How to Import Etsy Reviews Into Shopify

Ultimate guide on how to import Etsy reviews into Shopify written by the subjet matter experts at ThoughtMetric.

Article

How to Connect Google Analytics to Shopify

Guide on how to connect Google Analytics to Shopify by the subjet matter experts at ThoughtMetric.

Article

Beginners Guide to Facebook Ads

Beginners guide to Facebook Ads by the subjet matter experts at ThoughtMetric.

Article

How to Add Facebook Pixel to Shopify

Guide on how to add the Facebook Pixel to Shopify by the subjet matter experts at ThoughtMetric.

Article

Why does marketing need analytics?

Is your marketing analytics program up to par? ThoughtMetric's COO shares a framework and some tips to get you started independently on where you are in your journey.

Article

What is Social Commerce?

Social commerce entails using social networks for purposes of eCommerce. Of late, it has come to mean selling directly through the various social networks such that one can directly checkout from without leaving the social network they are currently using.

Article

What is Dropshipping?

Dropshipping is ecommerce without the hassles of inventory management. It is a retail fulfillment model that entails having a wholesaler or manufacturer ship directly to the end customer.

Article

Two Lessons for Ecommerce Brands from DNVB's

ThoughtMetric founder discusses how E-Commerce brands can lean from the marketing tactics of DNVB's.

Article

How to Calculate Website Traffic in Google Ads

Learn how to accurately calculate your website traffic using Google Ads with our comprehensive guide.

Article

How to Update Woocommerce: A Step-by-Step Guide

Learn how to update Woocommerce with ease by following our step-by-step guide.

Article

How to Calculate Conversion Rate in Facebook Ads Manager

Learn how to accurately calculate your conversion rate in Facebook Ads Manager with our step-by-step guide.

Article

Twitter Modern Day Customer Service Hotline

Angry customers are more likely to seek customer support through social media than a traditional customer service line.

Article

Storytelling for E-Commerce

ThoughtMetric founder discusses how to use storytelling for E-Commerce marketing.

Article

Shopify vs Magento

Comparing Shopify vs Magento on price, customization and flexibility.

Article

Most Talked About Quarterbacks on Social Media

We analyze social media data to find out which NFL quarterbacks get the most buzz on gameday.

Article

#dearMoon Social Media Chatter Analysis

We look at the sentiment and volume of dearMoon mentions, and how the announcement affected SpaceX brand awareness.

Article

Mailchimp - Say Goodbye to Your Shopify Customer Base

ThoughtMetric founder discusses the announcement of Shopify Email and how it will impact Mailchimp.

Article

Are Likes on their way out? What does that mean for eCommerce brands?

ThoughtMetric founder discusses the changing landscape of Instagram and Facebook likes.

Article

Social Commerce: How do you get started?

Brands like Nike and Marvel have had successful campaigns showcasing the effectiveness of Social Commerce. As part of a comprehensive social media marketing strategy, Social Commerce can amplify, if not revolutionize, an ecommerce brands’ ecommerce experience.

Article

Getting Started with Instagram Analytics

With over 1 BILLION monthly active users, half of whom log in EVERY single day, Instagram has become central to how eCommerce companies showcase their brands and engage with prospects, partners, and consumers.

Article

Forrester’s Prediction 2020 forecasts doom and gloom for Advertising Agencies

As part of its Predictions 2020 forecast on the major trends that will shape the world of Marketing and Advertising, Forrester, the market research firm, highlighted an “existential need for change” for the advertising industry.

Article

Getting Started with Pinterest for E-Commerce

ThoughtMetric founder discusses how to get started with Pinterest marketing for E-Commerce.

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Facebook's Privacy Focused Network - What does it mean for marketers?

Facebook plans to reposition its social networking and messaging platforms to focus on privacy, What does that mean for Marketers? Our COO offers his perspective.

Article

Cut Through the Noise this Holiday Season

ThoughtMetric founder discusses how E-Commerce brands can cut through the marketing noise this holiday season.

Article

Black Friday: An Origin Story

ThoughtMetric founder discusses the origins of black friday.

Article

Tesla: October vs November Social Media Report

We use social media listening techniques to analyse the buzz and sentiment around the Tesla brand for the months of October and November.

Article

The Beer Guy Moment: 3 Lessons for E-Commerce

ThoughtMetric founder discusses the Bud Light beer guy moment, and the lessons that can be learned for E-Commerce

Article

The BIGGEST untapped opportunity in B2B Marketing

Three reasons why social media is the next greenfield for B2B marketers.

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