Are Likes on the Way Out?

The idea is to depressurize Instagram...make it less of a competition...give people more space for connecting with [other] people...around things that they love.

Storytelling for E-Commerce

Being able to cut through the noise and build an emotional connection with your would-be customers is paramount to capitalize on the holiday shopping season. Storytelling is one of the most effective ways to do that.

Black Friday: An Origin Story

Black Friday 2019 will go down as one for the record books, according to Adobe Analytics, a record $7.4 Billion in sales transactions took place. This essentially makes November 29th, 2019, the largest single-day-sales in history

Two Lessons for Ecommerce Brands From DNVBs

Over the past 7 years or so, Digitally Native Vertically integrated Brands have been all the rage. While the acronym may not be familiar to some, but few would acknowledge having never heard of Casper, Glossier, Bonobos, Warby Parker, or Dollar Shave Club.

Cut Through the Noise this Holiday Season

The holiday season is fast approaching. With that, a number of eCommerce brands and Shopify stores are making the final push in their marketing plans to cut through the noise and best position themselves to maximize sales.

Getting Started with Pinterest for E-Commerce

According to Statistica, Pinterest is the 16th largest social networking site in the world bosting ~300m active users. Though often grouped as a social network, it is quite different than its counterparts.

Mailchimp - Say Goodbye to Your Shopify Customer Base

Yesterday (November 5th, 2019), Shopify announced the launch of its email marketing functionality. Shopify brings one of the biggest customer acquisition and remarketing channels in house.

The Beer Guy Moment: 3 Lessons for E-Commerce

It was picture perfect, as if scripted. Double-fisting two cans of Bud light, with a homerun heading his way, Jeff Adams decided to chest the baseball so as to preserve his beers and “catching” the ball. And so, the “Beer Guy” was born.

Forrester’s Prediction 2020 forecasts doom and gloom for Advertising Agencies - We see an opportunity!

As part of its Predictions 2020 forecast on the major trends that will shape the world of Marketing and Advertising, Forrester, the market research firm, highlighted an “existential need for change” for the advertising industry.

Shopify vs Magento: Convenience vs. Flexibility

Pick your vice - convenience or flexibility- as this is really what the choice between Magento and Shopify boils down to.

Social Commerce: How do you get started?

Brands like Nike and Marvel have had successful campaigns showcasing the effectiveness of Social Commerce. As part of a comprehensive social media marketing strategy, Social Commerce can amplify, if not revolutionize, an ecommerce brands’ ecommerce experience...

What is Social Commerce & Why should you care?

Social commerce entails using social networks for purposes of eCommerce. Of late, it has come to mean selling directly through the various social networks such that one can directly checkout from without leaving the social network they are currently using.

What is Dropshipping?

Dropshipping is ecommerce without the hassles of inventory management. It is a retail fulfillment model that entails having a wholesaler or manufacturer ship directly to the end customer.

Get Started With Instagram Analytics

With over 1 BILLION monthly active users, half of whom log in EVERY single day, Instagram has become central to how eCommerce companies showcase their brands and engage with prospects, partners, and consumers.

Why does marketing need analytics?

Is your marketing analytics program up to par? ThoughtMetric's COO shares a framework and some tips to get you started independently on where you are in your journey.

Facebook's Privacy Focused Network - What does it mean for marketers?

Facebook plans to reposition its social networking and messaging platforms to focus on privacy, What does that mean for Marketers? Our COO offers his perspective.

The BIGGEST untapped opportunity in B2B Marketing

Three reasons why social media is the next greenfield for B2B marketers.

Tesla: October vs November Social Media Report

We use social media listening techniques to analyse the buzz and sentiment around the Tesla brand for the months of October and November.