ThoughtMetric Blog
ThoughtMetric vs. Wicked Reports: Which Marketing Attribution Tool is Right for Your Business?
A quick comparison to help you decide which tool aligns with your goals
ThoughtMetric vs GA4: Understanding the Strengths and Gaps for E-commerce
Making the right choice for your store's growth
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ThoughtMetric vs. Polar Analytics: Choosing Your E-commerce Attribution Tool
A Side-by-Side Comparison of Features, Pricing, and Fit for E-Commerce Brands
How to Find Winning Ad Creatives with ThoughtMetric
Use real performance data, not gut instincts, to guide your creative strategy
Ad Performance: Why You Need to View Campaign, Ad Set, and Ad-Level Data
See What’s Working at Every Level of Your Facebook Ad Strategy
ThoughtMetric vs. Northbeam: Picking Your E-Commerce Attribution Tool
Choosing the Right Attribution Tool for Sustainable Growth
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SEO Clarity in ThoughtMetric
Track organic performance, identify top pages, and tie SEO efforts to real revenue.
ThoughtMetric vs. Triple Whale: Choosing An E-commerce Attribution Tool
Which E-commerce Attribution Platform Is Right For You?
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Proving Channel Performance with ThoughtMetric
How to Assess If a New Channel Is Working
The Conversion Advantage: Why ChatGPT Traffic Outperforms Google Search for E-commerce
Unpacking the High-Converting Power of AI Traffic
ThoughtMetric Deep Dive: Unlocking Granular Insights for Smarter Campaign Performance
Deeper Dives for Better Campaign Results
Is ChatGPT Really Driving Traffic in 2025? We Analyzed 100 E-Commerce Stores to Find Out
A First Look at How ChatGPT Compares to Search Traffic
From Testing to Results: A Smarter Ad Testing Guide
Data-Driven Strategies for Testing, Learning, and Scaling
Unlocking Data for Everyone: Why Simplicity Matters in Analytics
How simplicity fuels smarter decisions and results
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How Many Touchpoints Does It Take to Convert? The Answer is 2.9, According to Data
Why the average number of touchpoints to order matters for your marketing strategy
Is Your Marketing Driving Repeat Customers or Just One-Time Sales?
How to find out if your marketing is winning over loyal customers.
What Your Boss Really Wants to See in Your Marketing Reports
What to Highlight for Smarter Marketing Conversations
How ThoughtMetric Delivers Industry-Leading Customer Support
Fast, human, and genuinely helpful.
4 Things to Check in ThoughtMetric Before You Redo Your Ad Creative
Use ThoughtMetric to uncover hidden performance blockers.
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Track ChatGPT Like You Track Google, Meta and TikTok with ThoughtMetric
As AI-generated recommendations rise, so does the need to track them. ThoughtMetric makes it easy.
5 Best Shopify Tools to Grow Your Store in 2025
Why Performance Marketers ALSO Use Post-Purchase Survey Data
Ask your customers. They’ll tell you what your data won’t.
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What a 31% Increase in ROAS Actually Means for Your Revenue
See Your Top-Performing Cities with ThoughtMetric
Unlock City-Level Marketing Insights
How Multi-Touch Attribution Shows Up in ThoughtMetric
A guide to understanding and customizing attribution models inside ThoughtMetric
11 People on Your Team Who Could Really Use Better Attribution
How Marketing Attribution Helps Every Role on Your Team Make Better Decisions
Improve Ad Performance with ThoughtMetric’s Conversion API for Google and Meta
Send cleaner data to your ad platforms and watch your ROAS improve
ThoughtMetric’s Guide to Using LTV Data for Smarter Marketing Spend
Identify your most profitable channels with clear LTV insights from ThoughtMetric
How ThoughtMetric’s Attribution Data Helped Cole Haan Unlock Bigger Budgets and Growth
Using Real Data to Secure Leadership Buy-In and Future Investment
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Become a ThoughtMetric Affiliate and Help Brands Improve ROAS
Get paid for sharing the platform that helps e-commerce brands win.
How Marketing Agencies Manage Multiple E-Commerce Clients with ThoughtMetric
Manage all your e-commerce clients in one place without losing clarity
Complex SaaS Pricing Never Made Sense to Us
We believe all customers deserve access to every feature. No paywalls. No confusion.
Google Keyword Match Types: Exact Match, Phrase Match, and Broad Match Explained
Understand the difference between keyword match types and make your ad spend go further.
UTM Links: My First Lesson in Marketing
UTM Links Sound Scary but They’re Not. Here’s How to Master Them.
What Is the Meta Audience Network (and Should You Use It?)
Cheap clicks are fun until you realize no one is buying.
Why Your Google Ads ROAS Looks Better Than It Actually Is (And How to Fix It)
Understanding Attribution Bias in Google Ads and GA4 for More Accurate Marketing Decisions
Marketing Agencies: How to Save Hours on Client Reporting with ThoughtMetric
Cut down manual work, get clearer insights, and make client reporting way easier.
Reach vs. Impressions: What's the Difference?
ThoughtMetric team here again to clarify some of the marketing jargon!
Who Gets the Credit When a Customer Clicks Multiple Ads?
Understanding how ad platforms split (or fight over) credit in a multi-channel world
How to Name Your Campaigns and Set Up Your Meta Ads Dashboard
A practical guide to naming campaigns, ad sets, and ads so your Meta account stays clear and usable
6 Questions to Ask Before Choosing an Attribution Tool
So you don’t waste time or budget.
How ThoughtMetric Solves the Latest Meta Advertising Restrictions for Health and Wellness E-commerce Brands
Why health and wellness marketers are losing visibility — and how to get it back.
How to Track Button Clicks in Google Analytics
How to Track Button Clicks in Google Analytics
How to Remove Related Products in WooCommerce
How to Remove Related Products in WooCommerce
How to Refund on Shopify: A Step-by-Step Guide
How to Refund on Shopify: A Step-by-Step Guide
How to Recover a Deleted Campaign on Facebook Ads Manager
How to Recover a Deleted Campaign on Facebook Ads Manager
How to Log Out of Facebook Ads Manager: A Step-by-Step Guide
How to Log Out of Facebook Ads Manager: A Step-by-Step Guide
How to Find Invoices in Facebook Ads Manager
How to Find Invoices in Facebook Ads Manager
How to Link Instagram to Facebook Ads Manager: A Step-by-Step Guide
How to Link Instagram to Facebook Ads Manager: A Step-by-Step Guide
How to Do a Test Order on Shopify: A Step-by-Step Guide
How to Do a Test Order on Shopify: A Step-by-Step Guide
How to Edit Billing Details in WooCommerce
How to Edit Billing Details in WooCommerce
How to Remove Reviews from Your WooCommerce Product Page
How to Remove Reviews from Your WooCommerce Product Page
How to Create Bundles on Shopify: A Step-by-Step Guide
How to Create Bundles on Shopify: A Step-by-Step Guide
How to Calculate Profit margin in Facebook Ads Manager
How to Calculate Profit margin in Facebook Ads Manager
How to Contact Google Ads Support: A Step-by-Step Guide
How to Contact Google Ads Support: A Step-by-Step Guide
How to Connect Woocommerce to Instagram: A Step-by-Step Guide
How to Connect Woocommerce to Instagram: A Step-by-Step Guide
How to Connect Square to Shopify: A Step-by-Step Guide
How to Connect Square to Shopify: A Step-by-Step Guide
How to Connect Shopify to Etsy: A Step-by-Step Guide
How to Connect Shopify to Etsy: A Step-by-Step Guide
How to Change Your Landing Page in Google Ads
How to Change Your Landing Page in Google Ads
How to Change the Button Color on Shopify
How to Change the Button Color on Shopify
How to Change the Checkout Button Text in WooCommerce
How to Change the Checkout Button Text in WooCommerce
How to Bulk Edit Prices on Shopify: A Step-by-Step Guide
How to Bulk Edit Prices on Shopify: A Step-by-Step Guide
How to Track QR Codes in Google Analytics
How to Track QR Codes in Google Analytics
How to Add VAT in WooCommerce: A Step-by-Step Guide
How to Add VAT in WooCommerce: A Step-by-Step Guide
How to Calculate Website Traffic in Magento
How to Calculate Website Traffic in Magento
How to Calculate Reach in Facebook Ads Manager
How to Calculate Reach in Facebook Ads Manager
How to Calculate Lifetime Value (LTV) in WooCommerce
How to Calculate Lifetime Value (LTV) in WooCommerce
How to Calculate Customer Acquisition Cost (CAC) in Facebook Ads Manager
How to Calculate Customer Acquisition Cost (CAC) in Facebook Ads Manager
How to Calculate Gross Sales in Shopify
How to Calculate Gross Sales in Shopify
How to Calculate Impressions in Google Analytics
How to Calculate Impressions in Google Analytics
How to Calculate Impressions in Facebook Ads Manager
How to Calculate Impressions in Facebook Ads Manager
How to Calculate Cost Per Acquisition (CPA) in Google Ads
How to Calculate Cost Per Acquisition (CPA) in Google Ads
How to Calculate Revenue in Google Ads
How to Calculate Revenue in Google Ads
How to Calculate Revenue in Google Analytics
How to Calculate Revenue in Google Analytics
How to Calculate Lifetime Value (LTV) in Facebook Ads Manager
How to Calculate Lifetime Value (LTV) in Facebook Ads Manager
How to Calculate Cost Per Click (CPC) in Google Analytics
How to Calculate Cost Per Click (CPC) in Google Analytics
How to Calculate Bounce Rate in Facebook Ads Manager
How to Calculate Bounce Rate in Facebook Ads Manager
How to Calculate Reach in Google Analytics
How to Calculate Reach in Google Analytics
How to Calculate Conversion Rate in WooCommerce
How to Calculate Conversion Rate in WooCommerce
How to See Quality Score in Google Ads: A Step-by-Step Guide
How to See Quality Score in Google Ads: A Step-by-Step Guide
How to Calculate Cost Per Click (CPC) in Google Ads
How to Calculate Cost Per Click (CPC) in Google Ads
How to Calculate Profit margin in Google Ads
How to Calculate Profit margin in Google Ads
How to Calculate Return On Ad Spend (ROAS) in Google Analytics
How to Calculate Return On Ad Spend (ROAS) in Google Analytics
How to Calculate Tax in Facebook Ads Manager
How to Calculate Tax in Facebook Ads Manager
How to Calculate Tax in Google Ads
How to Calculate Tax in Google Ads
How to Calculate Churn Rate in Shopify
How to Calculate Churn Rate in Shopify
How to Calculate Refunds in Facebook Ads Manager
How to Calculate Refunds in Facebook Ads Manager
How to Calculate Customer Acquisition Cost (CAC) in Google Ads
How to Calculate Customer Acquisition Cost (CAC) in Google Ads
How to Calculate Cost Per 1000 Impressions (CPM) in Google Ads
How to Calculate Cost Per 1000 Impressions (CPM) in Google Ads
How to Calculate Average Order Value (AOV) in Facebook Ads Manager
How to Calculate Average Order Value (AOV) in Facebook Ads Manager
How to Calculate Bounce Rate in Google Ads
How to Calculate Bounce Rate in Google Ads
How to Calculate Reach in Google Ads
How to Calculate Reach in Google Ads
How to Calculate Revenue in Facebook Ads Manager
How to Calculate Revenue in Facebook Ads Manager
How to Calculate Average Time on Site in Shopify
How to Calculate Average Time on Site in Shopify
How to Calculate Cost Per Acquisition (CPA) in WooCommerce
How to Calculate Cost Per Acquisition (CPA) in WooCommerce
How to Calculate Customer Retention Rate (CRR) in Google Analytics
How to Calculate Customer Retention Rate (CRR) in Google Analytics
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How to Calculate Customer Acquisition Cost (CAC) in Shopify
How to Calculate Customer Acquisition Cost (CAC) in Shopify
How to Calculate Cost Per Click (CPC) in Facebook Ads Manager
How to Calculate Cost Per Click (CPC) in Facebook Ads Manager
How to Calculate Lifetime Value (LTV) in PrestaShop
How to Calculate Lifetime Value (LTV) in PrestaShop
How to Track UTM in Google Analytics: A Step-by-Step Guide
How to Track UTM in Google Analytics: A Step-by-Step Guide
How to set up an Instagram Business Account
How to set up an Instagram Business Account
How to start an Email Subscription Newsletter for your Store
How to start an Email Subscription Newsletter for your Store
How to Import Etsy Reviews Into Shopify
How to Import Etsy Reviews Into Shopify
How to Connect Google Analytics to Shopify
How to Connect Google Analytics to Shopify
Beginners Guide to Facebook Ads
Beginners Guide to Facebook Ads
How to add Facebook Pixel to Shopify
How to add Facebook Pixel to Shopify
Why does marketing need analytics?
Why does marketing need analytics?
What is Social Commerce & Why Should You Care?
ThoughtMetric logo Product Resources Partners Pricing Log In Try for Free What is Social Commerce & Why Should You Care?
What is Dropshipping?
What is Dropshipping?
Two Lessons for Ecommerce Brands from DNVB's
Two Lessons for Ecommerce Brands from DNVB's
How to Calculate Website Traffic in Google Ads
How to Calculate Website Traffic in Google Ads
How to Set Up Facebook Ads Conversion Tracking on WooCommerce
How to Set Up Facebook Ads Conversion Tracking on WooCommerce
How to Calculate Cost Per Acquisition (CPA) in Facebook Ads Manager
How to Calculate Cost Per Acquisition (CPA) in Facebook Ads Manager
How to Calculate Customer Retention Rate (CRR) in Shopify
How to Calculate Customer Retention Rate (CRR) in Shopify
How to Calculate Average Order Value (AOV) in Shopify
How to Calculate Average Order Value (AOV) in Shopify
How to Update Woocommerce: A Step-by-Step Guide
How to Update Woocommerce: A Step-by-Step Guide
Announcing ThoughtMetric + Shopline Integration
Announcing ThoughtMetric + Shopline Integration
Attribution Deep Dive: Tracking Customer Journey
Learn the details about how marketing attribution platforms track the customer journey from first ad click to purchase.
Attribution Deep Dive: Matching Customer Touchpoints to Marketing Channels
Learn the details about how marketing attribution platforms determine what marketing channel a user came from.
Rockerbox Alternatives
Top 9 Rockerbox Alternatives & Competitors
Best WickedReports Alternatives
Best WickedReports Alternatives
Polar Analytics Alternatives
Polar Analytics Alternatives & Competitors
Wicked Reports Alternatives
Top Wicked Reports Alternatives & Competitors
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Triple Whale Alternatives
Top 11 Triple Whale alternatives & Competitors
Northbeam Alternatives
Top 9 Northbeam Alternatives & Competitors
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Hyros Alternatives
Top 14 best alternatives to Hyros
Google Data Studio Alternatives for Ecommerce
Top 7 Google Data Studio alternatives
Google Analytics Alternatives for Ecommerce
Top 7 best alternatives to Google Analytics
Glew Alternatives
Top 8 alternatives to Glew
Google Analytics 4 Countdown
Google Analytics 4 Countdown
Daasity Alternatives
Top 8 best alternatives to Daasity
How to Calculate Conversion Rate in Facebook Ads Manager
Learn how to accurately calculate your conversion rate in Facebook Ads Manager with our step-by-step guide.
Twitter is the Modern Day Customer Service Hotline
Twitter is the Modern Day Customer Service Hotline
Storytelling for E-Commerce
Storytelling for E-Commerce
Shopify vs Magento
Shopify vs Magento
Most Talked About Quarterbacks on Social Media
Most Talked About Quarterbacks on Social Media
#dearMoon Social Media Chatter Analysis
#dearMoon Social Media Chatter Analysis
Mailchimp - Say Goodbye to Your Shopify Customer Base
Mailchimp - Say Goodbye to Your Shopify Customer Base
Are Likes on their way out? What does that mean for eCommerce brands?
Are Likes on their way out? What does that mean for eCommerce brands?
Social Commerce: How do you get started?
Social Commerce: How do you get started?
Getting Started with Instagram Analytics
Getting Started with Instagram Analytics
Getting Started with Pinterest for E-Commerce & Shopify Stores
Getting Started with Pinterest for E-Commerce & Shopify Stores
Forrester’s Prediction 2020 forecasts doom and gloom for Advertising Agencies - We see an opportunity!
Forrester’s Prediction 2020 forecasts doom and gloom for Advertising Agencies - We see an opportunity!
Facebook's Privacy Focused Network - What does it mean for marketers?
Facebook's Privacy Focused Network - What does it mean for marketers?
Cut Through the Noise this Holiday Season
Cut Through the Noise this Holiday Season
Black Friday: An Origin Story
Black Friday: An Origin Story
Tesla: October vs November Social Media Report
Tesla: October vs November Social Media Report
The Beer Guy Moment: 3 Lessons for E-Commerce
The Beer Guy Moment: 3 Lessons for E-Commerce
The BIGGEST untapped opportunity in B2B Marketing
The BIGGEST untapped opportunity in B2B Marketing
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