ThoughtMetric Blog

E-comm Thoughts

Complex SaaS Pricing Never Made Sense to Us

We believe all customers deserve access to every feature. No paywalls. No confusion.

E-comm Thoughts

Google Keyword Match Types: Exact Match, Phrase Match, and Broad Match Explained

Understand the difference between keyword match types and make your ad spend go further.

E-comm Thoughts

UTM Links: My First Lesson in Marketing

UTM Links Sound Scary but They’re Not. Here’s How to Master Them.

E-comm Thoughts

What Is the Meta Audience Network (and Should You Use It?)

Cheap clicks are fun until you realize no one is buying.

E-comm Thoughts

Why Your Google Ads ROAS Looks Better Than It Actually Is (And How to Fix It)

Understanding Attribution Bias in Google Ads and GA4 for More Accurate Marketing Decisions

E-comm Thoughts

Marketing Agencies: How to Save Hours on Client Reporting with ThoughtMetric

Cut down manual work, get clearer insights, and make client reporting way easier.

Attribution

Reach vs. Impressions: What's the Difference?

ThoughtMetric team here again to clarify some of the marketing jargon!

Attribution

Who Gets the Credit When a Customer Clicks Multiple Ads?

Understanding how ad platforms split (or fight over) credit in a multi-channel world

E-comm Thoughts

How to Name Your Campaigns and Set Up Your Meta Ads Dashboard

A practical guide to naming campaigns, ad sets, and ads so your Meta account stays clear and usable

E-comm Thoughts

6 Questions to Ask Before Choosing an Attribution Tool

So you don’t waste time or budget.

E-comm Thoughts

How ThoughtMetric Solves the Latest Meta Advertising Restrictions for Health and Wellness E-commerce Brands

Why health and wellness marketers are losing visibility — and how to get it back.

E-comm Thoughts

How to Track Button Clicks in Google Analytics

How to Track Button Clicks in Google Analytics

E-comm Thoughts

How to Remove Related Products in WooCommerce

How to Remove Related Products in WooCommerce

E-comm Thoughts

How to Refund on Shopify: A Step-by-Step Guide

How to Refund on Shopify: A Step-by-Step Guide

E-comm Thoughts

How to Recover a Deleted Campaign on Facebook Ads Manager

How to Recover a Deleted Campaign on Facebook Ads Manager

E-comm Thoughts

How to Log Out of Facebook Ads Manager: A Step-by-Step Guide

How to Log Out of Facebook Ads Manager: A Step-by-Step Guide

E-comm Thoughts

How to Find Invoices in Facebook Ads Manager

How to Find Invoices in Facebook Ads Manager

E-comm Thoughts

How to Link Instagram to Facebook Ads Manager: A Step-by-Step Guide

How to Link Instagram to Facebook Ads Manager: A Step-by-Step Guide

E-comm Thoughts

How to Do a Test Order on Shopify: A Step-by-Step Guide

How to Do a Test Order on Shopify: A Step-by-Step Guide

E-comm Thoughts

How to Edit Billing Details in WooCommerce

How to Edit Billing Details in WooCommerce

E-comm Thoughts

How to Remove Reviews from Your WooCommerce Product Page

How to Remove Reviews from Your WooCommerce Product Page

E-comm Thoughts

How to Create Bundles on Shopify: A Step-by-Step Guide

How to Create Bundles on Shopify: A Step-by-Step Guide

E-comm Thoughts

How to Calculate Profit margin in Facebook Ads Manager

How to Calculate Profit margin in Facebook Ads Manager

E-comm Thoughts

How to Contact Google Ads Support: A Step-by-Step Guide

How to Contact Google Ads Support: A Step-by-Step Guide

E-comm Thoughts

How to Connect Woocommerce to Instagram: A Step-by-Step Guide

How to Connect Woocommerce to Instagram: A Step-by-Step Guide

E-comm Thoughts

How to Connect Square to Shopify: A Step-by-Step Guide

How to Connect Square to Shopify: A Step-by-Step Guide

E-comm Thoughts

How to Connect Shopify to Etsy: A Step-by-Step Guide

How to Connect Shopify to Etsy: A Step-by-Step Guide

E-comm Thoughts

How to Change Your Landing Page in Google Ads

How to Change Your Landing Page in Google Ads

E-comm Thoughts

How to Change the Button Color on Shopify

How to Change the Button Color on Shopify

E-comm Thoughts

How to Change the Checkout Button Text in WooCommerce

How to Change the Checkout Button Text in WooCommerce

E-comm Thoughts

How to Bulk Edit Prices on Shopify: A Step-by-Step Guide

How to Bulk Edit Prices on Shopify: A Step-by-Step Guide

E-comm Thoughts

How to Track QR Codes in Google Analytics

How to Track QR Codes in Google Analytics

E-comm Thoughts

How to Add VAT in WooCommerce: A Step-by-Step Guide

How to Add VAT in WooCommerce: A Step-by-Step Guide

E-comm Thoughts

How to Calculate Website Traffic in Magento

How to Calculate Website Traffic in Magento

E-comm Thoughts

How to Calculate Reach in Facebook Ads Manager

How to Calculate Reach in Facebook Ads Manager

E-comm Thoughts

How to Calculate Lifetime Value (LTV) in WooCommerce

How to Calculate Lifetime Value (LTV) in WooCommerce

E-comm Thoughts

How to Calculate Customer Acquisition Cost (CAC) in Facebook Ads Manager

How to Calculate Customer Acquisition Cost (CAC) in Facebook Ads Manager

E-comm Thoughts

How to Calculate Gross Sales in Shopify

How to Calculate Gross Sales in Shopify

E-comm Thoughts

How to Calculate Impressions in Google Analytics

How to Calculate Impressions in Google Analytics

E-comm Thoughts

How to Calculate Impressions in Facebook Ads Manager

How to Calculate Impressions in Facebook Ads Manager

E-comm Thoughts

How to Calculate Cost Per Acquisition (CPA) in Google Ads

How to Calculate Cost Per Acquisition (CPA) in Google Ads

E-comm Thoughts

How to Calculate Revenue in Google Ads

How to Calculate Revenue in Google Ads

E-comm Thoughts

How to Calculate Revenue in Google Analytics

How to Calculate Revenue in Google Analytics

E-comm Thoughts

How to Calculate Lifetime Value (LTV) in Facebook Ads Manager

How to Calculate Lifetime Value (LTV) in Facebook Ads Manager

E-comm Thoughts

How to Calculate Cost Per Click (CPC) in Google Analytics

How to Calculate Cost Per Click (CPC) in Google Analytics

E-comm Thoughts

How to Calculate Bounce Rate in Facebook Ads Manager

How to Calculate Bounce Rate in Facebook Ads Manager

E-comm Thoughts

How to Calculate Reach in Google Analytics

How to Calculate Reach in Google Analytics

E-comm Thoughts

How to Calculate Conversion Rate in WooCommerce

How to Calculate Conversion Rate in WooCommerce

E-comm Thoughts

How to See Quality Score in Google Ads: A Step-by-Step Guide

How to See Quality Score in Google Ads: A Step-by-Step Guide

E-comm Thoughts

How to Calculate Cost Per Click (CPC) in Google Ads

How to Calculate Cost Per Click (CPC) in Google Ads

E-comm Thoughts

How to Calculate Profit margin in Google Ads

How to Calculate Profit margin in Google Ads

E-comm Thoughts

How to Calculate Return On Ad Spend (ROAS) in Google Analytics

How to Calculate Return On Ad Spend (ROAS) in Google Analytics

E-comm Thoughts

How to Calculate Tax in Facebook Ads Manager

How to Calculate Tax in Facebook Ads Manager

E-comm Thoughts

How to Calculate Tax in Google Ads

How to Calculate Tax in Google Ads

E-comm Thoughts

How to Calculate Churn Rate in Shopify

How to Calculate Churn Rate in Shopify

E-comm Thoughts

How to Calculate Refunds in Facebook Ads Manager

How to Calculate Refunds in Facebook Ads Manager

E-comm Thoughts

How to Calculate Customer Acquisition Cost (CAC) in Google Ads

How to Calculate Customer Acquisition Cost (CAC) in Google Ads

E-comm Thoughts

How to Calculate Cost Per 1000 Impressions (CPM) in Google Ads

How to Calculate Cost Per 1000 Impressions (CPM) in Google Ads

E-comm Thoughts

How to Calculate Average Order Value (AOV) in Facebook Ads Manager

How to Calculate Average Order Value (AOV) in Facebook Ads Manager

E-comm Thoughts

How to Calculate Bounce Rate in Google Ads

How to Calculate Bounce Rate in Google Ads

E-comm Thoughts

How to Calculate Reach in Google Ads

How to Calculate Reach in Google Ads

E-comm Thoughts

How to Calculate Revenue in Facebook Ads Manager

How to Calculate Revenue in Facebook Ads Manager

E-comm Thoughts

How to Calculate Average Time on Site in Shopify

How to Calculate Average Time on Site in Shopify

E-comm Thoughts

How to Calculate Cost Per Acquisition (CPA) in WooCommerce

How to Calculate Cost Per Acquisition (CPA) in WooCommerce

E-comm Thoughts

How to Calculate Customer Retention Rate (CRR) in Google Analytics

How to Calculate Customer Retention Rate (CRR) in Google Analytics

E-comm Thoughts

How to Calculate Customer Acquisition Cost (CAC) in Shopify

How to Calculate Customer Acquisition Cost (CAC) in Shopify

E-comm Thoughts

How to Calculate Cost Per Click (CPC) in Facebook Ads Manager

How to Calculate Cost Per Click (CPC) in Facebook Ads Manager

E-comm Thoughts

How to Calculate Lifetime Value (LTV) in PrestaShop

How to Calculate Lifetime Value (LTV) in PrestaShop

E-comm Thoughts

How to Track UTM in Google Analytics: A Step-by-Step Guide

How to Track UTM in Google Analytics: A Step-by-Step Guide

E-comm Thoughts

How to set up an Instagram Business Account

How to set up an Instagram Business Account

E-comm Thoughts

How to start an Email Subscription Newsletter for your Store

How to start an Email Subscription Newsletter for your Store

E-comm Thoughts

How to Import Etsy Reviews Into Shopify

How to Import Etsy Reviews Into Shopify

E-comm Thoughts

How to Connect Google Analytics to Shopify

How to Connect Google Analytics to Shopify

E-comm Thoughts

Beginners Guide to Facebook Ads

Beginners Guide to Facebook Ads

E-comm Thoughts

How to add Facebook Pixel to Shopify

How to add Facebook Pixel to Shopify

E-comm Thoughts

Why does marketing need analytics?

Why does marketing need analytics?

E-comm Thoughts

What is Social Commerce & Why Should You Care?

ThoughtMetric logo Product Resources Partners Pricing Log In Try for Free What is Social Commerce & Why Should You Care?

E-comm Thoughts

What is Dropshipping?

What is Dropshipping?

E-comm Thoughts

Two Lessons for Ecommerce Brands from DNVB's

Two Lessons for Ecommerce Brands from DNVB's

E-comm Thoughts

How to Calculate Website Traffic in Google Ads

How to Calculate Website Traffic in Google Ads

E-comm Thoughts

How to Set Up Facebook Ads Conversion Tracking on WooCommerce

How to Set Up Facebook Ads Conversion Tracking on WooCommerce

E-comm Thoughts

How to Calculate Cost Per Acquisition (CPA) in Facebook Ads Manager

How to Calculate Cost Per Acquisition (CPA) in Facebook Ads Manager

E-comm Thoughts

How to Calculate Customer Retention Rate (CRR) in Shopify

How to Calculate Customer Retention Rate (CRR) in Shopify

E-comm Thoughts

How to Calculate Average Order Value (AOV) in Shopify

How to Calculate Average Order Value (AOV) in Shopify

E-comm Thoughts

How to Update Woocommerce: A Step-by-Step Guide

How to Update Woocommerce: A Step-by-Step Guide

Product Updates

Announcing ThoughtMetric + Shopline Integration

Announcing ThoughtMetric + Shopline Integration

Attribution

Attribution Deep Dive: Tracking Customer Journey

Learn the details about how marketing attribution platforms track the customer journey from first ad click to purchase.

Attribution

Attribution Deep Dive: Matching Customer Touchpoints to Marketing Channels

Learn the details about how marketing attribution platforms determine what marketing channel a user came from.

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Top 9 Rockerbox Alternatives & Competitors

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Best Rockerbox Alternative

Best Rockerbox Alternative

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Best WickedReports Alternative

Best WickedReports Alternative

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Polar Analytics Alternatives

Polar Analytics Alternatives & Competitors

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Wicked Reports Alternatives

Top Wicked Reports Alternatives & Competitors

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Triple Whale Alternatives

Top 9 Triple Whale alternatives & Competitors

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Northbeam Alternatives

Top 9 Northbeam Alternatives & Competitors

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Hyros Alternatives

Top 12 best alternatives to Hyros

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Google Data Studio Alternatives for Ecommerce

Top 7 Google Data Studio alternatives

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Google Analytics Alternatives for Ecommerce

Top 7 best alternatives to Google Analytics

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Glew Alternatives

Top 8 alternatives to Glew

E-comm Thoughts

Google Analytics 4 Countdown

Google Analytics 4 Countdown

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Daasity Alternatives

Top 8 best alternatives to Daasity

E-comm Thoughts

How to Calculate Conversion Rate in Facebook Ads Manager

Learn how to accurately calculate your conversion rate in Facebook Ads Manager with our step-by-step guide.

E-comm Thoughts

Twitter is the Modern Day Customer Service Hotline

Twitter is the Modern Day Customer Service Hotline

E-comm Thoughts

Storytelling for E-Commerce

Storytelling for E-Commerce

E-comm Thoughts

Shopify vs Magento

Shopify vs Magento

E-comm Thoughts

Most Talked About Quarterbacks on Social Media

Most Talked About Quarterbacks on Social Media

E-comm Thoughts

#dearMoon Social Media Chatter Analysis

#dearMoon Social Media Chatter Analysis

E-comm Thoughts

Mailchimp - Say Goodbye to Your Shopify Customer Base

Mailchimp - Say Goodbye to Your Shopify Customer Base

E-comm Thoughts

Are Likes on their way out? What does that mean for eCommerce brands?

Are Likes on their way out? What does that mean for eCommerce brands?

E-comm Thoughts

Social Commerce: How do you get started?

Social Commerce: How do you get started?

E-comm Thoughts

Getting Started with Instagram Analytics

Getting Started with Instagram Analytics

E-comm Thoughts

Getting Started with Pinterest for E-Commerce & Shopify Stores

Getting Started with Pinterest for E-Commerce & Shopify Stores

E-comm Thoughts

Forrester’s Prediction 2020 forecasts doom and gloom for Advertising Agencies - We see an opportunity!

Forrester’s Prediction 2020 forecasts doom and gloom for Advertising Agencies - We see an opportunity!

E-comm Thoughts

Facebook's Privacy Focused Network - What does it mean for marketers?

Facebook's Privacy Focused Network - What does it mean for marketers?

E-comm Thoughts

Cut Through the Noise this Holiday Season

Cut Through the Noise this Holiday Season

E-comm Thoughts

Black Friday: An Origin Story

Black Friday: An Origin Story

E-comm Thoughts

Tesla: October vs November Social Media Report

Tesla: October vs November Social Media Report

E-comm Thoughts

The Beer Guy Moment: 3 Lessons for E-Commerce

The Beer Guy Moment: 3 Lessons for E-Commerce

E-comm Thoughts

The BIGGEST untapped opportunity in B2B Marketing

The BIGGEST untapped opportunity in B2B Marketing

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