If you’re wondering whether your marketing efforts are creating loyal customers or only bringing in one-time buyers, ThoughtMetric has the data you need. With our New and Returning Customers insights, you can quickly see if your campaigns are building a foundation for long-term growth.
Here’s how to find these insights in ThoughtMetric:
- Navigate to Customers in the left-side menu.
- Click on New and Returning.
You’ll see a chart that shows the split between new and returning customers. You can filter this data by day, week, or month, and view total sales and orders for each group.
Why is this important?
Because knowing if your customers are coming back is key to understanding the real impact of your marketing. If you’re only seeing one-time sales, it might be time to tweak your retention strategies. Loyal customers typically have a higher lifetime value and contribute more to sustainable growth.
As you scroll down, you’ll also find a breakdown of new customers by marketing channel. Here, you can dive deeper to see:
- Orders by new customers
- Orders by returning customers
- Total sales by new customers
- Total sales by returning customers
Curious which channels are best at driving repeat business? This is the data you’ll want to explore.
ThoughtMetric’s New and Returning Customers insights give you a clear view of whether your marketing is paying off beyond the first sale. Ready to see how these insights can help you grow your e-commerce business?
