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Draw a straight line from impressions to revenue. Quantify your social media marketing performance in terms of bottom line metrics: orders, revenue and products sold.
Measure ad campaigns with traditional metrics like clicks, CTR, and ROAS, but enhance that with E-Commerce specific metrics like customer LTV, new/returning customer %, orders, products, and revenue.
ThoughtMetric's advanced attribution algorithms match orders and customers back to the specific ad or social post they came from. This means you can see which customers originated from a specific campaign, and what the average customer LTV for that campaign is. Products are also attributed back to campaigns to allow for product based campaign analysis.
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