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CaseStudy
How ThoughtMetric’s Attribution Data Helped Cole Haan Unlock Bigger Budgets and Growth
"Prior to ThoughtMetric, we didn’t have complete visibility of the return on investment by channel."
Marketing Attribution for e-commerce
Track marketing performance and make data driven decisions to scale revenue.
Trusted by 1,200+ E-commerce Brands
Ground truth marketing measurement
Track every customer interaction with confidence - from first click to final purchase.
- Multi Touch Attribution
- Understand the true impact of every marketing touchpoint in your customer's journey.
- Cross Channel Tracking
- Effortlessly track your marketing across all channels, from ads to email, in one unified dashboard.
- Customer Journey Tracking
- Visualize your customer’s path from discovery to purchase.
Track and scale your ads
Measure your ad performance across all platforms and scale what works with confidence-backed data.
- Discover Top-Performing Ads
- Identify your winning ad combinations with detailed performance metrics.
- Analyze Ad Creatives
- Compare creative performance across campaigns to understand which visuals, copy, and formats resonate most with your target audience.
- Enrich Platform Data
- Send data back to the ad platforms with our CAPI integrations to improve their algorithm to better serve your ads.
Customer analytics
Get deep insights into your customer behavior with comprehensive analytics that reveal who your best customers are and how they interact with your brand.
- New vs Returning
- See how your marketing impacts both acquisition and retention to optimize for sustainable growth.
- Lifetime Value
- Identify your most valuable customer segments and which channels bring them to your store.
- Path to Purchase
- Visualize your customers' journey to understand the key touchpoints driving purchases.
Talk to your marketing data
Ask questions in plain English and get instant answers from your marketing data. Our AI connectors let you skip the dashboards and go straight to the insights that matter.
- Natural Language Queries
- Ask questions like "What was my ROAS on Facebook last month?" and get instant, accurate answers pulled directly from your data.
- ChatGPT & Claude Connectors
- Connect ThoughtMetric to ChatGPT or Claude and query your marketing performance without ever leaving the tools you already use.
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CaseStudy
Smarter Scaling with ThoughtMetric: How Animals Matter Improved ROAS and Saved Time
"The multi-touch attribution models are a game-changer. They show us the full customer journey in one clean dashboard."
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CaseStudy
Ninja MTB Cut $5,000 of Wasted Ad Spend per Month With ThoughtMetric
"Since switching to ThoughtMetric, we’ve been able to reallocate budget to the top-performing channels with confidence, which improved ROAS by 25%."
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CaseStudy
Why Mount-It! Switched from GA4 to ThoughtMetric for Smarter Marketing Decisions
"Since switching to ThoughtMetric, we finally have reliable data to back up our instincts on which channels actually drive performance and which don’t."
CaseStudy
ThoughtMetric Shows SportRx How Mid-Funnel Traffic Impacts Bottom-Funnel Conversions
Because every conversion starts with a journey.
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CaseStudy
Impakt Results Agency Wins Back Biggest Client with ThoughtMetric
How Accurate Attribution Helped Impakt Results Rebuild Client Trust and Prove Revenue Impact
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CaseStudy
How Sunbowl Systems Saves Hours on Manual Reporting with ThoughtMetric
Streamlining Attribution for E-Commerce Client Reporting
CaseStudy
How Providence Marketing Group Keeps Client Growth on Track with ThoughtMetric
How unified attribution brings clarity across multiple client accounts
Drive your marketing strategy with accurate data
First-party data
ThoughtMetric provides an independent, unbiased view of your marketing performance. Unlike ad platforms that often over-attribute credit to their own channels, ThoughtMetric is platform-agnostic and focused solely on ground-truth accuracy. We don't favor any source, we report what actually drove the sale.
Attribution models
ThoughtMetric offers five attribution models so you can see your marketing data from every angle. Our recommended multi-touch model splits credit across all touchpoints using pixel data and post-purchase surveys to show you where revenue is really coming from.
Your complete marketing view
Stop stitching together reports from five different platforms. ThoughtMetric pulls all your marketing data into one place so you can see what's driving revenue at a glance.
