Lightweight marketing attribution for e-commerce
ThoughtMetric tracks every marketing channel, shows you which campaigns actually drive revenue, and helps you spend your ad budget with confidence.
- No enterprise contract
- Real human support
- Hands-on onboarding
Trusted by 1,200+ e-commerce brands
My Store
mystore.com
- Custom Reports
- Summary
- Channels
- Products
- Creative
- Customers
- Orders
- Configure
- Help
DS
demo@mystore.com
My Store
Summary
Sep 1, 2026 – Sep 30, 2026
Total Sales
$124,500.00
Orders
1,500
Spend
$30,000.00
ROAS
4.15
Total Sales by Channel
Total Sales| Channel | Total Sales |
|---|---|
| Meta Ads |
$41,500.00
|
| Google Ads |
$36,000.00
|
|
$17,700.00
|
|
| TikTok Ads |
$11,600.00
|
| Organic Search |
$9,800.00
|
| SMS |
$3,200.00
|
| Organic Social |
$2,800.00
|
| ChatGPT Ads |
$1,900.00
|
| Total | $124,500.00 |
View full report
Recent Orders
| Order ID | Price | Marketing Channels |
|---|---|---|
| #10582 | $128.00 | |
| #10581 | $86.00 | |
| #10580 | $164.00 | |
| #10579 | $72.00 | |
| #10578 | $218.00 | |
| #10577 | $96.00 | |
| #10576 | $142.00 |
View full report
New vs Returning
New Customer Total Sales
$79,680.00
Returning Customer Total Sales
$44,820.00
View full report
Top Products
Product NameProduct NameSales
-
Everyday Tote$24,800.00
-
Essential Crew Tee$19,600.00
-
Weekend Hoodie$17,200.00
-
Canvas Cap$13,400.00
-
Classic Crew Socks$11,800.00
View full report
Ground truth marketing measurement
Track every customer interaction with confidence, from first click to final purchase.
- Multi Touch Attribution
- Understand the true impact of every marketing touchpoint in your customer's journey.
- Cross Channel Tracking
- Effortlessly track your marketing across all channels, from ads to email, in one unified dashboard.
- Customer Journey Tracking
- Visualize your customer’s path from discovery to purchase.
Track and scale your ads
Measure your ad performance across all platforms and scale what works with confidence-backed data.
- Discover Top-Performing Ads
- Identify your winning ad combinations with detailed performance metrics.
- Analyze Ad Creatives
- Compare creative performance across campaigns to understand which visuals, copy, and formats resonate most with your target audience.
- Enrich Platform Data
- Send data back to the ad platforms with our CAPI integrations to improve their algorithm to better serve your ads.
Customer analytics
Get deep insights into your customer behavior with comprehensive analytics that reveal who your best customers are and how they interact with your brand.
- New vs Returning
- See how your marketing impacts both acquisition and retention to optimize for sustainable growth.
- Lifetime Value
- Identify your most valuable customer segments and which channels bring them to your store.
- Path to Purchase
- Visualize your customers' journey to understand the key touchpoints driving purchases.
AI connectors that link ThoughtMetric to the rest of your stack
Connect ThoughtMetric to ChatGPT or Claude via MCP and use it with every other tool you've connected there, from Shopify to Google Sheets to Slack. Your attribution goes wherever the work happens.
- Skip manual reporting tasks with simple prompts
- "Pull our top three channels by ROAS this month and post them to #marketing in Slack." "Draft a weekly channel recap for the leadership meeting."
- Check the numbers from your phone
- ChatGPT and Claude both have mobile apps. Ask how yesterday went from the train and have the answer before you're at your desk.
Testimonials
Why leading e-commerce brands choose ThoughtMetric
"Biggest win is that, we are able to back all the required justifications to our leadership in order to secure future funds to grow the business."
"Since switching to ThoughtMetric, We’ve been able to reallocate budget to the top-performing channels with confidence, which improved ROAS by 25%."
Richard
VP, Ninja MTB
"Since switching to ThoughtMetric, we finally have reliable data to back up our instincts on which channels actually drive performance and which don’t."
Mia D.
VP E-Commerce, Mount-It
“We looked at a number of competitors in the space, but ultimately chose ThoughtMetric because of its easy-to-understand interface and the support offered during and after implementation.”
Rob M.
VP E-Commerce, SportRx
“In 90 days we have reduced our clients' ad spend by 85% and reduced their CAC by 69% while increasing sales by 2%. We couldn't have done that without Thought Metric.”
Jody E.
“We went from, "I think our data is correct" to "I know our data is correct"”
Brian B.
Digital Marketing Leader
“We were relying on in-platform data from Google and Meta to inform our decisions, which were massively overinflated. ThoughtMetric has allowed us to strip out the campaigns that weren't providing a return and focus our spend on the ones that are.”
Cat N.
eCommerce Manager
“I've used a million analytics tools, and I highly recommend ThoughtMetric!”
Martin B.
CEO
“By seeing the true contribution of each touchpoint, we were able to make more aggressive decisions with budget scaling on our paid platforms.”
Naomi S.
Performance Marketing Lead
“I can't begin to express how much ThoughtMetric helped our business grow!”
Tom M.
Marketing Manager
“Customer service is some of the best I've had. The reporting capabilities are also clean and easy to use.”
Damian N.
CEO
“It makes managing our ad campaigns so much easier having a single source of truth THAT WE CAN TRUST!”
Verified User
Retail
“Before joining ThoughtMetric, knowing where a sale was coming from was a complete guess.”
Mark S.
Teacher
“I'm finally seeing solid data, and the UI is excellent.”
Rowan A.
CEO
“A great alternative to TripleWhale”
David M.
“It provides you with clear and actionable insights that you can use to optimize your return on advertising spend (ROAS).”
David S.
CEO/Founder
“Needed this to help drive revenue for my clients, and not just fake stats that the Google dashboard typically gives you.”
Verified User
Automotive
“We are now able to track where our customers come from, what ads work best, what social media platforms they interact with the most and have been able to allocate spend and accurately determine ROAS.”
Verified User
Retail
“Super easy to set up and use. Also makes it easy to track customer journey.”
Verified User
Apparel & Fashion
“Being able to track MER as you increase an awareness campaign is extremely helpful.”
Verified User
Retail
“Love the simple dashboard and usability. Also love the fact that you can clearly see the journey of someone when you click on an order.”
Milo V.
Social Advertising Strateeg
“ThoughtMetric Very Reliable.”
Expert B.
Operations Director
“The detail of data it provides us for decision making.”
Verified User
Consumer Goods
“Being able to see more analytics about where my sales are coming from.”
Verified User
Marketing and Advertising
“It provides the same if not better attribution tracking as Hyros which we paid SIGNIFICANTLY more for.”
Rylie W.
Lead Developer
“We are re-allocating advertising budget since, and seen a profitability increase on our ad spend of +20%. Highly recommend ThoughtMetric.”
Verified User
Health, Wellness and Fitness
“ThoughtMetric provides reliable attribution for advertising spend, unlike Google or Facebook. I can adjust budgets with a real source of truth.”
Verified User
“After an extensive evaluation of the attribution space, ThoughtMetric was the only solution that delivered on all three critical categories: functionality, support, and price.”
Verified User
Retail
“The customer service and onboarding experience was above and beyond. If you are looking for a great attribution tool that is effective and intuitive, look no further.”
Tim C.
CEO
“I've searched for years for a cost-effective way to KNOW where my sales are coming from. The combination of tracking data and user responses does the job!”
Verified User
Real Estate
“Thought Metric has taken much of the guess work out of the data we were seeing when we previously only had on-platform metrics.”
Alex S.
General Manager UK
“It's helping me understand the true ROAS of my campaigns, so I can budget our campaigns appropriately.”
Noa A.
“We've found that its tracking results are more accurate compared to competitors.”
Verified User
Computer Networking
“ThoughtMetric has made it super easy for us to see where customers are coming from, which means we can increase efforts in some channels while reducing effort in channels that aren't giving us the same return on investment.”
Verified User
Health, Wellness and Fitness
“The support is outstanding with the quickest response time I ever experienced and the team is always very supportive no matter what.”
Verified User
Marketing and Advertising
“I have tested multiple trackers and am confident that ThoughtMetric is a cost-effective and well-supported product.”
Omid A.
Business Owner
“The ThoughtMetric dashboard is designed in a way that simplifies interpretation of complex data for any user.”
Marius T.
Founder & Content Nerd
“Customer service is insanely fast so that's a huge plus.”
Rick S.
“Cross channel views are very good. Support on technical integration has been excellent.”
Dave G.
Tech Director / CTO
“It collects all the conversion data and attributes it to the right traffic source channel.”
Henry H.
Digital Marketing & eCommerce Manager
“Simple setup, easy to integrate and easy to implement. Customer support is very fast and helpful. Love the reporting.”
Verified User
Publishing
“My experience has been great, it makes marketing analytics easy.”
Restrep O.
Senior Marketing Manager
“The User friendly UI/UX. It has easy to navigate menus and visuals that are catchy and easily understandable.”
Ashiq M.
Drive your marketing strategy with accurate data
First-party data
ThoughtMetric provides an independent, unbiased view of your marketing performance. Unlike ad platforms that often over-attribute credit to their own channels, ThoughtMetric is platform-agnostic and focused solely on ground-truth accuracy. We don't favor any source, we report what actually drove the sale.
Attribution models
ThoughtMetric offers five attribution models so you can see your marketing data from every angle. Our recommended multi-touch model splits credit across all touchpoints using pixel data and post-purchase surveys to show you where revenue is really coming from.
Your complete marketing view
Stop stitching together reports from five different platforms. ThoughtMetric pulls all your marketing data into one place so you can see what's driving revenue at a glance.