How to Recover a Deleted Campaign on Facebook Ads Manager

7 minute read

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If you've accidentally deleted a campaign in Facebook Ads Manager, don't panic! With a few simple steps, you can recover the campaign and get back on track. In this article, we'll walk you through the process of recovering deleted campaigns and troubleshoot any issues that may arise. We'll also provide tips to prevent accidental deletion of campaigns in the future.

Understanding Facebook Ads Manager and Deleted Campaigns

What is Facebook Ads Manager?

Facebook Ads Manager is a powerful platform for creating and managing Facebook ad campaigns. With over 2.7 billion active users, Facebook is one of the largest social media platforms in the world. Advertising on Facebook can help businesses reach their target audience and increase their brand awareness.

Ads Manager allows you to create multiple campaigns, each with their own ad sets and ads. This gives you the flexibility to create different ads for different audiences. Ads Manager also provides you with detailed insights into your campaigns, so you can track the performance of your ads and optimize them for better results.

How campaigns can be deleted in Facebook Ads Manager

Accidentally deleting a campaign is a common mistake made by many people while using Facebook Ads Manager. This can happen when you are cleaning up your account to make it more organized. However, campaigns can also be deleted by other team members who have access to your account.

It's important to be careful when deleting campaigns, as once they are deleted, they cannot be recovered. If you accidentally delete a campaign, you will need to recreate it from scratch. To avoid accidentally deleting a campaign, it's a good idea to double-check that you are deleting the correct campaign before clicking the delete button.

If you have multiple team members working on your Facebook Ads Manager account, it's important to set up proper permissions to ensure that only authorized team members can make changes to your campaigns. This can help prevent accidental deletions and other mistakes that can negatively impact your ad performance.

Steps to Recover a Deleted Campaign on Facebook Ads Manager

Facebook Ads Manager is a powerful tool that allows you to create and manage your Facebook ad campaigns. However, if you accidentally delete a campaign, it can be frustrating and time-consuming to recreate it from scratch. Fortunately, Facebook Ads Manager has a feature that allows you to recover deleted campaigns. Here are the steps to follow:

Accessing your Facebook Ads Manager account

The first step to recovering a deleted campaign on Facebook Ads Manager is to log in to your account. If you don't have an account yet, you can create one by visiting the Facebook Ads Manager website and following the instructions. Once you're logged in, navigate to the "Ads Manager" tab. This is where you'll find all your ad campaigns, including any deleted ones.

Navigating to the Deleted Campaigns section

Once you're in the Ads Manager, click on the "Campaigns" tab. This will show you a list of all your active campaigns. To access your deleted campaigns, select the "Archived" option. This will take you to a separate folder that contains all your archived campaigns, including any campaigns you deleted accidentally.

Identifying the deleted campaign you want to recover

Once you're in the "Archived" folder, you'll see a list of all the campaigns you've deleted. To identify the campaign you want to recover, look at the campaign name and the date deleted. You can also use the search bar to search for the campaign by name or ID.

It's important to note that campaigns can only be restored if they were deleted within the last 90 days. If it's been more than 90 days since the campaign was deleted, it's permanently deleted and cannot be restored.

Restoring the deleted campaign

After you've identified the deleted campaign you want to recover, click on the campaign name to open the campaign details page. Once the page loads, click on the "Restore" button at the top of the page. This will restore the campaign to its original state, including all its ad sets and ads.

It's important to note that restoring a campaign may take some time, depending on the size of the campaign and the number of ad sets and ads it contains. Once the campaign is restored, you can make any necessary changes and relaunch it.

Overall, recovering a deleted campaign on Facebook Ads Manager is a straightforward process that can save you a lot of time and effort. By following these simple steps, you can quickly restore your campaign and get back to running your Facebook ads.

Troubleshooting Common Issues in Recovering Deleted Campaigns

Campaign not appearing in the Deleted Campaigns section

If you're unable to find the deleted campaign in the "Archived" folder, it may have been permanently deleted beyond the recovery period allowed by Facebook Ads Manager. Unfortunately, in that case, there is no way to recover the campaign and you would need to start over with a new campaign.

Recovered campaign not performing as expected

If the campaign is not performing as expected after restoration, it may be due to changes you made to the campaign after it was deleted. If that's the case, you would need to review the campaign's performance metrics and make appropriate optimizations to achieve your desired outcome.

Limitations on recovering deleted campaigns

Although Facebook Ads Manager allows you to recover accidentally deleted campaigns, there are some limitations to be aware of. Facebook only stores data for deleted campaigns for a certain period of time. If the campaign was deleted beyond this period, it cannot be recovered.

Preventing Accidental Deletion of Campaigns in the Future

Implementing a clear campaign naming system

To prevent accidental deletion of campaigns, you should implement a clear naming system for all your campaigns. This will reduce the chances of deleting a campaign by mistake.

Regularly reviewing and archiving inactive campaigns

To keep your Ads Manager account organized, make it a habit to regularly review and archive inactive campaigns. This will help reduce clutter and make it easier to find the campaigns you need.

Training team members on proper Facebook Ads Manager usage

If you have other team members who use your Facebook Ads Manager account, it's essential to train them on proper usage. This will help prevent accidental campaign deletion and other errors that can negatively impact your advertising efforts.


In summary, recovering a deleted campaign on Facebook Ads Manager is a simple process. By following the steps outlined in this article, you can recover your campaigns and get back to achieving your advertising goals. However, it's important to implement best practices to prevent accidental deletion of campaigns, including a clear naming system, regular maintenance, and proper training of team members. By following these tips, you can keep your Ads Manager account organized and reduce the risk of costly mistakes.

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