Track ChatGPT Like You Track Google, Meta and TikTok with ThoughtMetric
Alex Fusco
May 27, 2025
ChatGPT Is Now Part of the Purchase Journey
About a month ago, ChatGPT rolled out built-in shopping features, and it’s already reshaping how people discover products. Users can now ask for product recommendations and receive personalized suggestions with images, reviews, and direct purchase links, all within the chat interface. This marks a major shift for e-commerce brands. ChatGPT is no longer just a research tool; it’s actively guiding purchase decisions and driving traffic. If your brand gets mentioned, that’s valuable visibility you should be tracking.
Introducing the ChatGPT Channel in ThoughtMetric
To keep up with this shift, we’ve made ChatGPT a default channel in ThoughtMetric. Traffic coming from ChatGPT will now be automatically detected and categorized, giving you a clear view of how this new AI-powered referral source contributes to your customer journey.
Where Can I Find the ChatGPT Channel In ThoughtMetric?
You’ll find it listed under Channels, right alongside Google, Meta, TikTok, and any other sources driving traffic to your store. From there, you can break it down by Orders, ROAS, and more, just like any other channel.
Best part? You don’t need to set anything up. It is all set.
How Do I Optimize for ChatGPT Traffic?
Here are a few ways to increase your chances of being included in AI-generated responses:
Keep your product pages clear and structured. ChatGPT pulls from the open web. Well-formatted pages with concise descriptions and customer reviews tend to surface more easily.
Answer common customer questions on your site. If your content helps users solve a problem, it’s more likely to be included in AI responses.
Get mentioned on other trusted sites. Backlinks, press features, and roundup lists help signal authority. ChatGPT often pulls from reputable third-party sources.
Optimize for brand visibility, not just keywords. If someone asks ChatGPT for “the best eco-friendly yoga mat,” it helps if your product is mentioned by name somewhere online.
Start Tracking AI Traffic Today
ChatGPT isn’t just answering questions anymore. It is shaping buying decisions and sending real traffic to e-commerce stores. With ThoughtMetric, you no longer have to guess whether that traffic is converting. You can see exactly when ChatGPT drives visits, revenue, and new customers.
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