Sometimes, you need the big picture. Other times, you need to zoom all the way in.
With ThoughtMetric, you can do both.
Whether you're managing one campaign or fifty, understanding what’s working (and what’s not) means looking at your data from three different angles: campaign level, ad set level, and ad level.
Let’s break it down.
Step One: Campaign-Level View
Start by heading to the Channels section in the ThoughtMetric dashboard and selecting a platform. Today, we’ll use Facebook Ads as an example.
Right away, you’ll see performance metrics at the campaign level. This gives you a high-level view of how each campaign is performing overall.
It’s a great way to:
- Prioritize which campaigns deserve more budget
- Identify underperforming initiatives quickly
- Spot trends across your overall ad strategy
Step Two: Ad Set-Level View
Next, drill down into the ad set level.
This is where you can compare:
- Audience segments (age, interests, behaviors)
- Placements (Instagram Stories vs. Facebook Feed)
- Targeting strategies (broad vs. lookalike)
Understanding which segments are driving the best results helps you double down on what’s working and cut what isn’t.
Step Three: Ad-Level View
Finally, go even deeper into the ad level view.
Here, you can see exactly:
- Which creatives (images, videos, carousels) are converting
- What headlines or calls to action resonate with your audience
- Which formats might be wasting budget
These insights are where creative strategy meets data, and they can make or break your performance.
Why This Matters
Looking at metrics across all three levels—campaign, ad set, and ad—is what gives you a complete performance picture.
It answers questions like:
- Where is your budget best spent?
- What creative is actually converting?
- Which targeting strategy is most effective?
If you're relying on just one view, you're only seeing part of the story.
Ready to See This in Action?
Book a quick demo: https://thoughtmetric.io/demo
FAQ
How can I view ad performance by campaign in ThoughtMetric?
Navigate to Channels, choose your ad platform, and you’ll see campaign-level data by default. This includes ROAS, spend, and conversion metrics for each campaign.
Navigate to Channels, choose your ad platform, and you’ll see campaign-level data by default. This includes ROAS, spend, and conversion metrics for each campaign.
What’s the benefit of ad set-level data?
Ad set-level performance helps you evaluate audience segments and placements to find out which targeting strategies are working best.
Ad set-level performance helps you evaluate audience segments and placements to find out which targeting strategies are working best.
Why does ad-level data matter?
Ad-level data shows you which specific creatives or messages are driving conversions, so you can optimize based on what’s actually performing.
Ad-level data shows you which specific creatives or messages are driving conversions, so you can optimize based on what’s actually performing.
Can I view all three levels in one dashboard?
Yes. ThoughtMetric makes it easy to switch between campaign, ad set, and ad-level views so you can get the clarity you need in just a few clicks.
Yes. ThoughtMetric makes it easy to switch between campaign, ad set, and ad-level views so you can get the clarity you need in just a few clicks.
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