When it’s time to check in with your boss about marketing performance, you know the questions are coming. Are you ready to give them the answers they want? Here’s what your boss wants to see in your marketing reports, and how to deliver.

Your boss doesn’t want to get lost in a sea of numbers. They want to know which marketing channels are bringing in sales. Keep it simple and show them the Sales and ROAS (Return on Ad Spend) for each channel. With this info, they’ll know exactly what’s working and what needs to be tweaked.

Don’t leave them guessing. Show them the ROAS and Total Sales for each campaign so they can clearly see what’s making the biggest impact.

This data is essential for understanding growth and loyalty. Show them the New vs. Returning Customers chart so they can see how many new customers you’re bringing in and how many are coming back for more.

Also read on how to track new and repeat customer purchases to run targeted campaigns.

It’s not just about clicks. It’s about understanding the full journey to conversion. Share the Average Time to Order and Average Touchpoints to Order so your boss can see how long it takes to win over a customer and what it takes to get them there. This data paints a complete picture of customer behavior, helping to refine your marketing strategy and boost results.

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