Marketing Attribution
E-commerce Marketing Attribution
Install ThoughtMetric on your store to accurately track sales back to the correct marketing channel.
Track all of your marketing channels
Accurately track all of your marketing channels and their impact on revenue.
- Social Media Ads
- Facebook Ads & TikTok Ads & Pinterest Ads
- Search Engine Ads
- Google Ads & Bing Ads
- Organic Social & Search
- Organic social media & Organic search engine traffic
- Email & SMS Marketing
- Any email or SMS provider
- Podcasts & Influencers & Affiliates
- Track all of your influencers and affiliates
- Any other channel
- ThoughtMetric can be configured to track any marketing channel based on UTM parameter, discount code, URL, and more.
Trustworthy attribution
ThoughtMetric is completely agnostic and provides an independent view on how sales should be attributed. We don’t favour any one platform, and will always tell the truth!
“ThoughtMetric offers the flexibility of DataStudio with none of the headaches and time investment”
Bypass iOS 14 and ad blockers
ThoughtMetric uses server side tagging to bypass tracking issues caused by iOS 14 and Ad Blockers. This means the data is hyper accurate with absolutely no guessing or modeling involved.
60 day attribution window
Many ad platforms only provide a 7 day attribution window. This means if someone clicks your ad over a week ago, the sale won't be tracked. ThoughtMetric can attribute sales back to ad clicks up to 60 days ago.
“ThoughtMetric is absolutely essential to our Facebook Ads ROI”
Powerful attribution models
ThoughtMetric leverages the most powerful attribution models available. Choose from first click, last click, linear, time decay, position based, and data driven attribution models.
