If you're running paid campaigns or lifecycle emails, you’ve probably asked yourself: Is this product better for acquiring new customers, or keeping existing ones coming back?
With ThoughtMetric’s Product Attribution Dashboard, you can answer that question in seconds.
Step-by-Step: See Which Products Drive New vs. Returning Customers
1) Go to the Product Attribution Dashboard
In the left-hand menu, click Product, then select Product Attribution.
2) Check the Sales Breakdown
You’ll see two key columns:
In the left-hand menu, click Product, then select Product Attribution.
2) Check the Sales Breakdown
You’ll see two key columns:
- Sales – New Customers
- Sales – Returning Customers
- These show you exactly how much revenue each product is generating from each group.
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Interpret the Data
- If a product has more new customer revenue, it’s likely great for acquisition.
- If most sales come from returning customers, it could be ideal for retention or upsell campaigns.
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Sort to Spot Patterns
Click on the column headers to quickly sort your products by new or returning customer sales. This makes it easy to see trends and opportunities without digging through spreadsheets.
Real-World Use Case
Let’s say you’re launching a new campaign. You want to pick a product that pulls in first-time buyers on Meta, and follow up with an email push for something your customers tend to repurchase.
In a few clicks, the Product Attribution Dashboard shows you exactly which products fit those roles, so you can build smarter campaigns backed by data, not guesses.
In a few clicks, the Product Attribution Dashboard shows you exactly which products fit those roles, so you can build smarter campaigns backed by data, not guesses.
Why It Matters
When you understand which products attract new vs. returning customers, you can:
- Improve ROAS by matching offers to intent
- Build more effective welcome flows and retention strategies
- Double down on what’s working (and avoid wasting spend)
Ready to See for Yourself?
If these insights sound helpful, book a quick demo and we’ll show you how it works in your own store.
FAQ: Product Attribution in ThoughtMetric
Q: How can I see if a product attracts new or returning customers in ThoughtMetric?
A: Go to the Product section in the left-hand menu and click on Product Attribution. Look at the columns labeled "Sales - New Customers" and "Sales - Returning Customers" to see where each product’s revenue is coming from.
A: Go to the Product section in the left-hand menu and click on Product Attribution. Look at the columns labeled "Sales - New Customers" and "Sales - Returning Customers" to see where each product’s revenue is coming from.
Q: Can I sort products by new or returning customer revenue?
A: Yes. Just click on the column headers to sort products by revenue from new or returning customers. This helps you quickly identify acquisition and retention trends.
A: Yes. Just click on the column headers to sort products by revenue from new or returning customers. This helps you quickly identify acquisition and retention trends.
Q: Why should I care if a product brings in new or returning customers?
A: This insight helps you plan better campaigns. Products that attract new customers are great for ads. Products that drive repeat purchases work well for email and retention strategies.
A: This insight helps you plan better campaigns. Products that attract new customers are great for ads. Products that drive repeat purchases work well for email and retention strategies.
Q: What is the Product Attribution Dashboard?
A: It’s a tool inside ThoughtMetric that shows product performance by channel and customer type. It helps you see which products bring in new customers, which ones drive repeat sales, and how each one contributes to revenue.
A: It’s a tool inside ThoughtMetric that shows product performance by channel and customer type. It helps you see which products bring in new customers, which ones drive repeat sales, and how each one contributes to revenue.
Q: Do I need to set anything up to use this dashboard?
A: No setup is required beyond connecting your store and ad platforms. Once that’s done, the dashboard is ready to use with no extra configuration.
A: No setup is required beyond connecting your store and ad platforms. Once that’s done, the dashboard is ready to use with no extra configuration.
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