Ever wondered how many clicks it takes for someone to finally make a purchase? Most of us assume it’s just one. They see an ad, click, and buy. But data tells a different story.
Our analysis of 100 e-commerce stores found that it takes an average of 2.9 touchpoints to convert a shopper into a customer. Let’s break down why that matters and how you can use this data to make smarter marketing decisions.
What Are Touchpoints?
- Clicking an ad
- Searching for your product
- Visiting your website through organic social media
- Email marketing campaigns
- And more
Why 2.9 Matters
- Reinforce Your Message: Make sure your brand is visible across multiple channels, not just in ads.
- Track Multi-Touch Journeys: Look beyond the “last click” to see how different channels contribute to conversions.
- Optimize Retargeting: Retargeting ads can be crucial for reaching those 2nd and 3rd touchpoints.
- Improve Customer Experience: By knowing how long it takes for someone to buy, you can better align your messaging with what they need to hear.
How to Measure Your Touchpoints
Final Thoughts
Q: What is a touchpoint in e-commerce?
A touchpoint is any interaction (like ads, search, or social media) that moves a customer closer to buying.
According to data from 100 e-commerce stores, it takes an average of 2.9 touchpoints.
Because knowing how many clicks it takes to convert helps you refine your marketing strategy for better ROI.