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Every year, Black Friday and Cyber Monday (BFCM) deliver make-or-break moments for e-commerce brands. We analyzed performance data from 100 e-commerce brands during Q4 and uncovered patterns. The full report is packed with benchmarks and channel-level performance data, but here is a glimpse of what we learned.
Best practices:
- Test early. Prove offers and creative before the rush.
- Build warm audiences. Have retargeting in place well before November.
- Know your hero products. Focus on items with proven sales velocity.
- Measure with precision. Use reliable attribution to make budget shifts data-driven, not reactive.
Why November Is the Make-or-Break Month
Many brands see their strongest Q4 results in November. The ones best positioned for success are not scrambling during that month. They are executing a plan they have been refining since summer.
Meta vs. Google: The Real Story
The full report breaks down exactly how these two channels performed head-to-head during BFCM, including which platform delivered stronger returns and how spend allocation played out. The topline takeaway is that performance is not one-size-fits-all, and without your own benchmarks, you might be over or under-investing.
What You Will Find in the Full Report
- Benchmarks for Q4 ad performance across channels.
- Insights into sales and order value shifts month to month.
- A month-by-month timeline for Q4 preparation.
See how your brand stacks up and where to focus the next few months.
Request access to the report now and start planning your most profitable Q4 yet.
Request access to the report now and start planning your most profitable Q4 yet.
FAQs
Q: What is the Lessons & Insights from BFCM 2024 report?
A: It is an in-depth analysis of performance data from 100 e-commerce brands during Q4 2024. The report includes benchmarks, sales trends, and channel performance insights from the Black Friday and Cyber Monday period.
A: It is an in-depth analysis of performance data from 100 e-commerce brands during Q4 2024. The report includes benchmarks, sales trends, and channel performance insights from the Black Friday and Cyber Monday period.
Q: Why is November such a critical month for e-commerce?
A: Many brands generate their highest Q4 revenue in November. The brands that perform best during this period are those that have been preparing, testing, and refining their strategies for months in advance.
A: Many brands generate their highest Q4 revenue in November. The brands that perform best during this period are those that have been preparing, testing, and refining their strategies for months in advance.
Q: Does the report show which advertising channel performs better?
A: Yes. The report compares major channels, including Meta and Google, showing how they performed during BFCM. It also discusses how spend was allocated and why performance varies by brand.
A: Yes. The report compares major channels, including Meta and Google, showing how they performed during BFCM. It also discusses how spend was allocated and why performance varies by brand.
Q: What actionable takeaways are included?
A: The report outlines best practices for campaign preparation, product focus, and measurement, along with a month-by-month Q4 planning timeline.
A: The report outlines best practices for campaign preparation, product focus, and measurement, along with a month-by-month Q4 planning timeline.
Q: How can I access the full report?
A: You can request the full Lessons & Insights from BFCM 2024 report here.
A: You can request the full Lessons & Insights from BFCM 2024 report here.
