At ThoughtMetric, we are constantly tracking how different marketing channels perform for e-commerce brands. Our July 2025 channel attribution benchmarks are now live, giving you a clear look at which platforms are driving the highest ROI right now.
Here is the percentage of sales driven by each channel this month (based on 100 e-commerce brands):
- Google Ads: 32.20%
- Other: 14.70%
- Direct Traffic: 14.20%
- Meta Ads: 12.00%
- Organic Search: 11.10%
- Email: 9.80%
- Other Ads: 2.20%
- Organic Social: 2.00%
- Affiliate: 0.70%
- TikTok Ads: 0.40%
- SMS: 0.30%
- Influencers: 0.20%
- Pinterest Ads: 0.10%
- ChatGPT: 0.10%
These benchmarks are part of the exclusive data we share with subscribers of The Thought Loop, our monthly newsletter designed for e-commerce marketers who want to stay ahead of the curve.
What You’ll Find in The Thought Loop
- Industry analysis on timely trends like the shift from SEO to AEO and what it means for your marketing strategy
- Seasonal strategy insights for planning around peak shopping periods such as Black Friday, which starts months in advance
- ThoughtMetric product updates so you are the first to know about new features and enhancements that make attribution simpler and more accurate
- A dash of e-commerce humor because your inbox deserves a smile alongside the metrics
Why Subscribe Now?
The rest of the year is packed with new insights, fresh benchmarks, and strategies you can apply immediately. Whether you want to optimize paid ad spend, improve your channel mix, or understand how AI-driven search is changing attribution, The Thought Loop delivers it in one easy-to-read monthly email.
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FAQ
Q: What are channel attribution benchmarks?
A: Channel attribution benchmarks show the percentage of sales each marketing channel drives during a set period. They help you compare performance and decide where to focus your budget.
Q: How often does ThoughtMetric release these benchmarks?
A: We release updated benchmarks every month in our newsletter, The Thought Loop.
A: We release updated benchmarks every month in our newsletter, The Thought Loop.
Q: Why should I track channel attribution?
A: Tracking attribution helps you understand which channels are delivering the best ROI so you can optimize ad spend and improve your overall marketing strategy.
A: Tracking attribution helps you understand which channels are delivering the best ROI so you can optimize ad spend and improve your overall marketing strategy.
Q: How can I access future benchmarks?
A: Subscribe to The Thought Loop for monthly benchmarks, industry analysis, and seasonal marketing tips.
A: Subscribe to The Thought Loop for monthly benchmarks, industry analysis, and seasonal marketing tips.
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