7 Attribution Models Every Marketer Should Know (And How to Choose the Right One)

How Different Attribution Models Reveal What’s Really Driving Your Sales

How Multi-Touch Attribution Shows Up in ThoughtMetric

A guide to understanding and customizing attribution models inside ThoughtMetric

ThoughtMetric’s Guide to Using LTV Data for Smarter Marketing Spend

Identify your most profitable channels with clear LTV insights from ThoughtMetric

Reach vs. Impressions: What's the Difference?

ThoughtMetric team here again to clarify some of the marketing jargon!

Who Gets the Credit When a Customer Clicks Multiple Ads?

Understanding how ad platforms split (or fight over) credit in a multi-channel world

Attribution Deep Dive: Tracking Customer Journey

Learn the details about how marketing attribution platforms track the customer journey from first ad click to purchase.

Attribution Deep Dive: Matching Customer Touchpoints to Marketing Channels

Learn the details about how marketing attribution platforms determine what marketing channel a user came from.