When you're planning your next campaign, you probably start with two key questions:
Which product should I promote?
And where should I promote it?
And where should I promote it?
Guessing is risky. Choosing the wrong product or the wrong channel can burn through your budget fast. That’s why ThoughtMetric’s Product Attribution Dashboard was built, to give you fast, reliable answers based on actual performance data.
Here’s how to use it.
Step 1: Open the Product Attribution Dashboard
In your ThoughtMetric account, go to the left-hand menu and click Product. Then select Product Attribution.
This dashboard gives you a real-time view of how each product in your store performs across all your marketing channels. That includes paid search, social, email, SMS, and even organic traffic.
Step 2: Choose Your Top-Performing Product
At the top of the page, you’ll see a chart labeled Total Sales by Product. By default, your five best-performing products are already selected.
For this example, we’re narrowing in on just one. Uncheck the others so only your top product is selected. This is the product you’re considering for your next campaign.
Step 3: Switch to “By Channel” View
Now, go to the dropdown next to the chart and switch from By Product to By Channel.
This view shows you a channel-by-channel breakdown of how that product is performing. You’ll see exactly where sales are coming from, whether that’s Google Ads, Meta, email, or another source.
Step 4: Use ROAS to Guide Your Decision
Let’s say you notice that your top product drives strong revenue from Google Ads. If the return on ad spend (ROAS) for that channel looks solid, and you can confirm that in your broader ThoughtMetric dashboard, that’s a strong signal.
It means Google Ads is a safe, data-driven channel to promote this product. You’re not just guessing. You’re backing your campaign with real numbers.
Why This Matters
Promoting the right product on the right channel can make or break a campaign. With the Product Attribution Dashboard, you can:
- Identify the highest-performing product in your store
- See which channels drive the most conversions for that product
- Match the right product to the right campaign, faster
- Improve ROAS by putting spend where it’s already working
Ready to Try It?
If these kinds of insights would make your marketing more effective, we’d love to show you how it works. Book a demo here.
FAQ
Q: How does ThoughtMetric track product performance by channel?
A: We attribute revenue across your marketing channels using multi-touch attribution models and tie it directly to individual SKUs.
A: We attribute revenue across your marketing channels using multi-touch attribution models and tie it directly to individual SKUs.
Q: Can I see ROAS by product and by channel?
A: Yes. You can drill down into both product-level and channel-level ROAS to see which combinations drive the best return.
A: Yes. You can drill down into both product-level and channel-level ROAS to see which combinations drive the best return.
Q: Is this available on all ThoughtMetric plans?
A: Product Attribution is available on all standard plans. Contact our team if you need custom setup for complex catalogs.
A: Product Attribution is available on all standard plans. Contact our team if you need custom setup for complex catalogs.
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