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If you’re running paid ads or email campaigns, promoting a single product is a good start, but promoting the right pair of products is even better.
With ThoughtMetric’s Product Bundles feature, you can instantly see which products your customers are already buying together. These insights help you create smarter campaigns, recommend higher-value bundles, and increase average order value—without guesswork.
Step-by-Step: Find Your Top Product Pairings
1. Navigate to the Product Bundles Page
In the left-hand menu, go to Product, then click Product Bundles.
This page reveals real purchase data, not hypothetical bundles, but actual combinations customers have bought in your store.
In the left-hand menu, go to Product, then click Product Bundles.
This page reveals real purchase data, not hypothetical bundles, but actual combinations customers have bought in your store.
2. Review Your Frequently Bought Together Data
You’ll see a list of product pairings with key performance details, including:
You’ll see a list of product pairings with key performance details, including:
- Product Pair: The two items purchased together
- Frequency: How often that combo appears in orders
- Total Bundle Revenue: How much revenue that pair has generated
- Average Order Value: What customers typically spend when buying both products
Let’s say you’re planning a new campaign. Instead of guessing which products go well together, you can use this data to identify proven bundles that convert.
For example, if you see that your tote bag and water bottle are frequently purchased together with a high AOV, that’s a strong signal. Those two products might be a great pair for a gift guide, an Instagram carousel, or a cross-sell email.
Why This Matters
Promoting products that already sell well together makes every campaign more efficient. You’re meeting customer behavior where it already is, maximizing revenue potential without having to test endless combinations.
Ready to See Your Top-Selling Product Bundles?
If this sounds like the kind of insight that could sharpen your campaigns and boost your revenue, book a quick demo with us.
FAQ
Q: How does ThoughtMetric identify which products are bought together?
A: ThoughtMetric uses real purchase data from your store to detect frequently purchased product pairs.
A: ThoughtMetric uses real purchase data from your store to detect frequently purchased product pairs.
Q: Can I see how much revenue each product bundle generates?
A: Yes, the Product Bundles page shows total revenue and average order value for each product combination.
A: Yes, the Product Bundles page shows total revenue and average order value for each product combination.
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