The Product Dashboard was designed with one question in mind: what do our customers actually need?
We spend a lot of time talking with our customers. Not through surveys or NPS forms. Through real conversations with the people who use our platform every day, marketers trying to stretch every dollar, founders managing dozens of SKUs, teams under pressure to drive both growth and efficiency.
And what we heard, over and over again, was this:
“I need to know which products are actually working.”
That means more than just best-sellers. It means knowing:
- Which products convert better on paid search vs. email and SMS
- Which SKUs attract new customers and which drive the highest repeat rate
- Where to double down to drive more revenue with fewer wasted impressions
A Real-World Use Case
One customer recently used the Product Dashboard to compare how individual products performed across channels. Here’s what they discovered:
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New customers were consistently buying a specific product through Google Ads
- Returning customers were repurchasing a different item, but only when they saw it in email or SMS
This is the kind of clarity that changes strategy. It’s not just about attribution — it’s about seeing your business through the lens of your customers and products, then acting on it.
Simplicity Matters
Yes, other platforms offer product analytics. But too often, those features are hidden behind dashboards that require hours of digging.
That’s not how we operate.
At ThoughtMetric, we believe great attribution should feel more like a MacBook: intuitive enough to use out of the box, with serious performance under the hood when you need it.
So we built the Product Dashboard to be:
- Easy to explore
- Clear in its insights. No fluff. No clutter. Just the answers you actually need to grow smarter.
If You’re a Marketer, Ask Yourself:
- Do you know which product brings in the most new customers?
- Are you promoting your highest performing SKUs on the right channels?
- Could you personalize your lifecycle emails based on product behavior?
If the answer is no, it’s a lack of visibility.
That’s what we’re here to fix.
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