ThoughtMetric has always been built to be intuitive, giving marketers the data they need to make confident, data-driven decisions without unnecessary complexity. We also know that not every brand measures success the same way. The metrics that matter most to one team might be noise to another. That is why our latest UI updates make it easier than ever to tailor ThoughtMetric to your needs so you can focus on what is important and avoid getting lost in the mix. It is like a MacBook: simple enough to use out of the box, but with serious performance when you need it.
Save Your Column Views
You can now save columns on all of our tables. If there are certain data points you do not use, simply uncheck the box to hide them. Your view stays clean and relevant, while the full dataset remains available whenever you need it. This small change has a big impact by reducing scrolling, removing distractions, and allowing you to focus on the numbers that matter most to your team.
Smarter Time-Based Views
We recently rolled out our new time comparison feature. This allows you to view performance across two different time periods side by side, making it easy to spot trends, measure growth, or assess the impact of a campaign. Whether you are comparing month over month sales, or a seasonal promotion to last year’s results, you can now do it in just a few clicks.
Why This Matters
These updates are not just about cleaner tables or better filters. They are about giving you more control over your analytics experience. With ThoughtMetric, you can quickly zero in on the KPIs that matter most, compare performance over time, and keep your dashboards as simple or as detailed as you want.
Ready to see it for yourself?
Book a demo and experience how ThoughtMetric’s intuitive UI makes marketing analytics feel effortless.
FAQ
Q: Can I still access columns after I hide them?
A: Yes. Hiding a column simply removes it from view. The data is still available if you ever need it again.
Q: Do saved columns apply to all tables in ThoughtMetric?
A: Yes. You can save your preferred column view across all of our tables for a consistent experience.
A: Yes. You can save your preferred column view across all of our tables for a consistent experience.
Q: How do I compare two different time periods in ThoughtMetric?
A: Use the new time-based view feature. Select your primary date range, then choose a second date range to view side by side.
A: Use the new time-based view feature. Select your primary date range, then choose a second date range to view side by side.
Q: Will my column and date settings stay the same when I log out?
A: Yes. Your preferences are saved, so your customized view will be ready the next time you log in.
A: Yes. Your preferences are saved, so your customized view will be ready the next time you log in.
