Quick answer
The best Triple Whale alternatives are ThoughtMetric, Lebesgue AI CMO, Rockerbox, TrueProfit, wetracked.io, Conjura, TrackBee, Northbeam, and Polar Analytics. ThoughtMetric is the closest direct alternative for multi-touch attribution, with pricing starting at $99/month and every feature included for every customer.
As of October 2026, Triple Whale no longer lists prices on its website. Its paid packages are priced on annual GMV and sold as 12-month subscriptions. TrueProfit fits brands focused on net profit, wetracked.io and TrackBee fit brands focused on server-side accuracy, and Northbeam and Rockerbox are built for higher-spend brands.
Triple Whale pricing in 2026
Triple Whale sells three paid packages called Foundation, Automate, and Enterprise. Its pricing page does not list a dollar amount for any of them. Foundation and Automate require booking a walkthrough, and Enterprise requires contacting sales.
The pricing page does explain how pricing and packaging work.
- Price is based on a combination of annual GMV and the package you choose.
- All paid packages are 12-month subscriptions, billed monthly or annually with two months free.
- Multi-touch attribution starts on Foundation.
- Automate adds Moby automations and actions, Creative Studio, Landing Pages, and the full AI model library.
- Enterprise adds Compass (attribution, MMM, and incrementality testing in one system), multi-brand reporting, and enterprise security controls.
- Retention and Conversion are add-ons on Foundation and are included on Automate and Enterprise. Data Warehouse Sync and Moby Concierge are available as add-ons.
- Every paid package includes unlimited users, Sonar Send, and Sonar Optimize.
As a brand's revenue grows, Triple Whale moves it to the matching revenue tier. Annual prepaid customers keep their tier for the full year.
Pricing for every tool below was checked on each company's own website on October 5, 2026.
Triple Whale alternatives at a glance
- ThoughtMetric is the closest direct alternative for multi-touch attribution. Pricing starts at $99/month with every feature included.
- Lebesgue AI CMO is built for Shopify brands that want AI-powered insights on top of their store data. Paid plans start at $79/month, and Le Pixel attribution is a separate add-on starting at $99/month.
- Rockerbox is a multi-touch attribution and measurement platform for mid-market and enterprise brands. Pricing is not listed on its website.
- TrueProfit is built for real-time net profit tracking at the store, product, order, and ad level. Plans start at $35/month.
- wetracked.io focuses narrowly on server-side conversion tracking for ad platforms. Plans start at $49/month.
- Conjura is best for brands selling across Shopify, Amazon, eBay, and Walmart that want SKU-level contribution profit. Pricing is not listed on its website.
- TrackBee captures Shopify events server-side and sends them to ad platforms and Klaviyo. Plans start at €79/month (excl. VAT).
- Northbeam uses first-party data and machine learning and is aimed at higher-spend brands. Starter begins at $1,500/month and Professional at $3,500/month, with Growth and Enterprise custom-priced.
- Polar Analytics is a Shopify-focused analytics platform. Pricing is not listed on its website.
Why look for a Triple Whale alternative?
Pricing is a common factor. Triple Whale does not publish prices, ties cost to annual GMV, and requires a 12-month commitment on every paid package, which can make budgeting harder for growing brands.
Other reasons include the need for stronger server-side tracking accuracy, profit and contribution margin reporting, or a focused tool that does one job well. Here are the alternatives broken down.
1. ThoughtMetric
ThoughtMetric is a multi-touch attribution platform built for e-commerce brands that want to track marketing performance and make data-driven decisions to scale revenue. It supports all major e-commerce platforms, including Shopify, WooCommerce, BigCommerce, and Magento.
ThoughtMetric tracks paid ads, email, SMS, affiliate, and influencer performance so marketers can scale the channels driving the most valuable customers and the highest ROAS.
Top features
- Track paid social, paid search, email, SMS, affiliate, and influencer performance
- SKU-level reporting on revenue, new vs. returning customers, and channel performance
- Send conversion data back to ad platforms to optimize ad performance
- Post-purchase customer surveys
- First-party data tracking
- Custom reports
- AI connectors for ChatGPT and Claude
- Native integrations with Shopify, WooCommerce, BigCommerce, Facebook Ads, Google Ads, and more
Pricing: Starts at $99/month for 50,000 monthly pageviews and scales with pageviews. Every customer gets the full feature set, with no features locked behind higher tiers. A 14-day free trial is available.
ThoughtMetric vs. Triple Whale
ThoughtMetric and Triple Whale both offer multi-touch attribution for e-commerce. ThoughtMetric tends to be more intuitive and easier to set up, and it publishes its pricing on its website.
ThoughtMetric prices on pageviews, includes every feature for every customer, and offers monthly or annual billing. Triple Whale does not list prices, prices on annual GMV and package, and requires a 12-month subscription on paid packages.
2. Lebesgue AI CMO (Le Pixel)
Lebesgue AI CMO is a Shopify-focused analytics and attribution platform that combines first-party attribution with AI-powered insights to surface the drivers behind revenue, marketing efficiency, and overall business performance.
Instead of looking at channels in isolation, Lebesgue connects data across Shopify and ad platforms like Meta, Google, and TikTok to show how spend, campaign, or product changes impact total revenue.
Top features
- Shopify-native attribution focused on first-party data
- Henri AI for business questions, recommendations, and budget allocation
- Full-funnel performance tracking across ad platforms and Shopify
- CAC, LTV, ROAS, and profitability analysis in one place
- Competitor tracking and industry benchmarks
- AI visibility tracking for ChatGPT and AI search
- Easy setup with no complex implementation
Pricing: Lebesgue offers a free plan. Ultimate is $79/month and Ultimate AI is $149/month. Le Pixel first-party attribution is a separate add-on priced by yearly revenue, starting at $99/month for brands under $250K.
Lebesgue vs. Triple Whale
Both platforms now center on AI. Lebesgue keeps its analytics plans at fixed monthly prices and charges for attribution separately based on revenue. Triple Whale bundles Moby AI and attribution into GMV-based packages with 12-month terms.
3. Rockerbox
Rockerbox centralizes marketing spend and campaigns into one dashboard and deduplicates conversions to keep data clean. It is designed for measuring marketing impact and optimizing media spend across larger budgets.
Top features
- Attribution modeling
- Incrementality testing
- Path-to-conversion reporting
- Fully exportable marketing data
- Event de-duplication
Pricing: Rockerbox does not list pricing on its website. Quotes are custom and come from its sales team.
Rockerbox vs. Triple Whale
Rockerbox positions itself upmarket as a multi-touch attribution and measurement platform. For mid-market and enterprise e-commerce brands, Rockerbox is often a better fit than Triple Whale.
4. TrueProfit
TrueProfit is a real-time profit analytics tool for Shopify sellers who want to track net profit, not just revenue or surface-level ad metrics. It pulls in revenue, orders, product costs, shipping fees, transaction fees, and ad spend to give a live view of net profit at the store, product, order, and ad level.
Top features
- Real-time net profit at storewide, product, and ad level
- Identify your most profitable products
- Automated, customizable P&L reports
- Integrations with Shopify, ad channels, shipping providers, and dropshipping platforms
Pricing: TrueProfit offers four tiers based on monthly order volume. Basic is $35/month for up to 300 orders, Advanced is $60/month for up to 600 orders, Ultimate is $100/month for up to 1,500 orders, and Enterprise is $200/month for up to 3,500 orders. Marketing attribution is included on the Enterprise plan. Per-order fees apply above each tier's cap, with a maximum surcharge per plan, and a 14-day free trial is available.
TrueProfit vs. Triple Whale
Triple Whale focuses on attribution, analytics, and AI. TrueProfit goes deeper on financial clarity with real-time net profit tracking, which makes it a fit for brands that care more about profitability than ad attribution.
5. wetracked.io
wetracked.io helps e-commerce brands recover conversions lost to iOS updates, cookie restrictions, and ad blockers. It tracks purchases server-side, then pushes the data into your ad platforms to improve optimization. The platform is designed for marketers who want server-side tracking without building it themselves.
Top features
- Server-side tracking that does not require developer support
- Claims to capture 98 to 100% of conversions versus around 40% with pixel-based tools
- Integrations with Meta, Google Ads, TikTok, Snapchat, Pinterest, and X
- Supports Shopify, WooCommerce, and several custom checkouts
Pricing: Plans start at $49/month for up to 500 orders and 3 stores. Tiers scale with monthly order volume and number of stores, and a 14-day free trial is available.
wetracked.io vs. Triple Whale
wetracked.io is simpler and more focused on conversion accuracy than Triple Whale's broader analytics and AI platform. It is best for brands whose primary problem is conversion data loss, not reporting.
6. Conjura
Conjura is an e-commerce analytics platform for brands selling on Shopify or BigCommerce and across marketplaces like Amazon, eBay, Walmart, and TikTok Shop. It focuses on contribution profit, contribution margin, and LTV across SKUs and channels.
Conjura is now part of Wayflyer.
Conjura is now part of Wayflyer.
Top features
- Product table showing revenue, ad spend, returns, discounts, and contribution margin per SKU
- Owly AI agent for on-demand reports, insights, and forecasting (add-on)
- Amazon Ads and marketplace integrations for sellers beyond Shopify
- Slack and email digests with daily performance summaries
- Metrics including contribution profit, contribution margin, LTV:CAC, and 12-month LTV
- ERP and OMS integrations with Brightpearl, Cin7, and Linnworks
Pricing: Conjura does not list prices on its website. Its Essentials, Growth, and Scale plans scale with annual GMV, and annual billing includes two months free.
Conjura vs. Triple Whale
Triple Whale centers on attribution and its Moby AI layer. Conjura is built around SKU-level contribution profit across stores and marketplaces, which makes it a fit for sellers with significant Amazon, eBay, or Walmart revenue.
7. TrackBee
TrackBee helps Shopify stores recover missing conversion data by capturing shopper events server-side, from product views to purchases. It enriches that data and sends it to Meta, Google Ads, TikTok, Pinterest, Snapchat, Microsoft Ads, GA4, and Klaviyo, running alongside native tracking pixels. Live chat and email support come with every plan, with WhatsApp support on Pro and above.
Pricing: Plans start at €79/month (excl. VAT) for the Start tier, which covers 2 stores and €25K in monthly tracked revenue. Pro is €199/month (4 stores, €100K), and Scale is €449/month (6 stores, €500K), with a per-€1K fee above each tier's included revenue. A custom Advanced plan covers stores tracking €2M+ per month, and a 30-day free trial is available.
TrackBee vs. Triple Whale
TrackBee is focused on capturing and enriching events for ad platforms, not on attribution reporting. It fits Shopify brands that primarily want to recover lost conversions and improve ad platform optimization.
TrackBee is focused on capturing and enriching events for ad platforms, not on attribution reporting. It fits Shopify brands that primarily want to recover lost conversions and improve ad platform optimization.
8. Northbeam
Northbeam uses first-party data collection and machine learning to give e-commerce brands a clear picture of customer buying behavior and marketing performance.
Top features
- First-party multi-touch attribution across ad channels
- Customizable omnichannel dashboards
- Northbeam Apex to send attribution data back to ad platforms
- Clicks + Deterministic Views attribution
- Optional MMM+ and incrementality on higher tiers
Pricing: Northbeam lists four tiers on its website. Growth is custom-priced for brands spending under $200K/month on ads and includes support from a partner agency. Starter starts at $1,500/month for brands spending under $1.5M a year on ads, and Professional starts at $3,500/month for brands spending up to $500K a month. Enterprise is custom-priced for brands spending more than $500K a month, and final pricing depends on pageview volume.
Northbeam vs. Triple Whale
Northbeam and Triple Whale offer similar attribution capabilities. Northbeam's Starter plan is month-to-month for Shopify brands, while Professional and Enterprise support any e-commerce platform on annual terms. Northbeam is generally aimed at higher-spend brands.
9. Polar Analytics
Polar Analytics is a marketing analytics platform built to give Shopify brands data-driven insights. It centralizes data from Shopify, Google Analytics, and advertising platforms, allowing users to visualize and analyze KPIs in a single dashboard.
Top features
- Clean and easy-to-use UI
- Centralized marketing data
- No engineering required
- Enterprise-grade data warehousing
- Polar first-party pixel
Pricing: Polar Analytics does not list pricing on its website.
Polar vs. Triple Whale
Polar is a strong fit for brands that want a clean Shopify analytics dashboard. Triple Whale leans further into AI and attribution, with pricing tied to annual GMV and 12-month subscriptions.
How to choose the right Triple Whale alternative
Match the tool to your top priority.
- For full multi-touch attribution with published pricing and every feature included, choose ThoughtMetric.
- For real-time net profit tracking, choose TrueProfit.
- For AI-powered Shopify insights, choose Lebesgue AI CMO.
- For high-spend or enterprise brands, choose Northbeam or Rockerbox.
- For Amazon, eBay, or Walmart selling, choose Conjura.
