On April 28, 2025, OpenAI rolled out a feature that could change how people shop online. Users can now ask ChatGPT questions like:
- What’s a good running shoe?
- Which skincare brands are cruelty-free?
In return, they get curated product recommendations with images, descriptions, and direct links to buy.
The next step? OpenAI will soon let brands submit their product feeds to be included in these results.
Why This Matters for E-Commerce Brands
Discovery is shifting, and ChatGPT shoppers are more likely to buy
More shoppers are turning to AI for product recommendations. Instead of browsing through traditional search results, they’re asking ChatGPT specific, purchase-driven questions and getting curated product suggestions in return.
And the performance speaks for itself.
According to ThoughtMetric data from May 2025:
- Google Search traffic converted at an average rate of 3.9%
- ChatGPT traffic converted at an average rate of 6.7%
That means for every 100 visitors, nearly 7 from ChatGPT made a purchase, compared to fewer than 4 from Google.
Getting your products into ChatGPT isn’t just about visibility. It’s about tapping into a high-intent channel that’s already delivering better conversion rates than Google Search. And as more shoppers shift toward AI-first discovery, that gap may continue to grow
Early movers will win
When a new discovery channel opens up, the brands that move first often see the biggest impact. Submitting your product feed early puts you in the best position to capture attention, show up in high-intent searches, and build visibility while others are still figuring it out. This is a rare chance to be ahead of the curve, not behind it.
When a new discovery channel opens up, the brands that move first often see the biggest impact. Submitting your product feed early puts you in the best position to capture attention, show up in high-intent searches, and build visibility while others are still figuring it out. This is a rare chance to be ahead of the curve, not behind it.
OpenAI Will Let You Know When Submissions Open
You’ll soon be able to submit your product feed to ChatGPT and get your brand in front of high-intent shoppers.
You’ll soon be able to submit your product feed to ChatGPT and get your brand in front of high-intent shoppers.
In the meantime, make sure you're monitoring how discovery trends are shifting across your current channels.
Keep an eye on the shift with your own data in ThoughtMetric.
Track how customers are finding you, what’s driving real revenue, and where to double down as the landscape evolves. Book a demo here.
FAQ
What is ChatGPT product discovery?
ChatGPT product discovery lets users ask shopping-related questions and receive curated product recommendations directly within the ChatGPT interface. These results include product images, descriptions, and purchase links.
Can I list my products in ChatGPT?
Not yet—but soon. OpenAI is expected to allow brands to submit their product feeds for inclusion in ChatGPT's shopping results. You can sign up to get notified when submissions open.
Not yet—but soon. OpenAI is expected to allow brands to submit their product feeds for inclusion in ChatGPT's shopping results. You can sign up to get notified when submissions open.
How do I submit a product feed to ChatGPT?
OpenAI has not yet opened feed submissions to the public. When it does, brands will likely be able to connect their product catalogs through a structured feed format. We'll keep you updated as soon as it's available.
OpenAI has not yet opened feed submissions to the public. When it does, brands will likely be able to connect their product catalogs through a structured feed format. We'll keep you updated as soon as it's available.
Does ChatGPT traffic convert well?
Yes. Based on ThoughtMetric data from May 2025, traffic from ChatGPT converted at an average rate of 6.7%, compared to 3.9% for Google Search. That makes ChatGPT one of the highest-converting discovery channels we've seen so far.
Yes. Based on ThoughtMetric data from May 2025, traffic from ChatGPT converted at an average rate of 6.7%, compared to 3.9% for Google Search. That makes ChatGPT one of the highest-converting discovery channels we've seen so far.
