When you’re running ads across multiple platforms, it’s not always clear what’s driving sales and what’s just burning through your budget. That’s where ThoughtMetric makes things easier.
Let’s walk through a common scenario.
You’ve been running Google Ads for a while. It performs consistently and brings in solid returns. But this month, you had a little extra budget, so you decided to test the waters with Facebook Ads.
Now comes the question: Is this new channel actually worth it?
Where to Find the Answer
In ThoughtMetric, head to the Summary section. Scroll just below the fold, and you’ll see Total Sales by Marketing Channel.
This is where things start to come into focus.
What to Look For
One key number to watch is ROAS (Return on Ad Spend). It shows how much revenue you’re making for every dollar spent on ads. The formula is simple:
ROAS = Revenue / Ad Spend
If Facebook Ads is showing a strong ROAS, you might be looking at a new high-performing channel. If the return is low, it may be time to pause or revise your strategy.
Q:How can I quickly see if a new channel is working in ThoughtMetric? A: Go to the Summary section and look at Total Sales by Marketing Channel. This view breaks down revenue, spend, and ROAS by each platform.
Q:Can I compare channels side by side? A: Yes. ThoughtMetric lets you compare performance across all marketing channels in one place, including paid social, search, email, influencer, and affiliate campaigns.
Q: Does ThoughtMetric show revenue by channel? A: Absolutely. You can see both total sales and attributed revenue by channel, along with key metrics like ROAS, conversion rate, and more.
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