Conversion API Integration
Conversion API for Smarter Meta Ads
Power ad personalization, optimization and measurement on Google and Meta
Why CAPI Matters
CAPI Is Critical for Modern Marketing
As third-party cookies fade, server-side tracking fills the gap.
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Future-proofs your tracking
- Stay ahead of privacy changes and ad platform shifts.
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Meta and Google need better signals
- Stronger data fuels better ad delivery and optimization.
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Defeat iOS 14 and ad blockers
- Get better data and make smarter decisions, even with limited visibility.
How ThoughtMetric’s CAPI Integration Works
CAPI Coverage for Google and Meta
A simple setup to drive stronger results across both platforms.
- Creates a direct server-side connection.
- ThoughtMetric sends events straight from your store to Meta and Google. No browser reliance.
- Captures highly accurate conversion data.
- Bypassing ad blockers and iOS 14 restrictions ensures critical actions are recorded.
Simple Setup
Easy CAPI Activation for Google and Meta
Quickly activate server-side tracking for Google and Meta.
- Set up Google CAPI -
- instructions →
- Set up Meta CAPI -
- instructions →
Maximize ROAS
Spend Smarter. Grow Faster.
Improve your ROAS by feeding accurate, reliable data back to your ad platforms.
- Stop wasting ad spend.
- Feed platforms accurate signals to focus on high-intent audiences.
- Set your campaigns up for long-term success.
- Smarter tracking drives lasting returns across platforms.
