Server Side Tagging
Guaranteed Accurate Tracking
Defeat iOS 14 and ad blockers to get better data and make better decisions.
Bypass iOS 14 and ad blockers
ThoughtMetric uses server side tagging to bypass tracking issues caused by iOS 14 and Ad Blockers. This means the data is hyper accurate with absolutely no guessing or modeling involved.
60 day attribution window
Many ad platforms only provide a 7 day attribution window. This means if someone clicks your ad over a week ago, the sale won't be tracked. ThoughtMetric can attribute sales back to ad clicks up to 60 days ago.
“ThoughtMetric is absolutely essential to our Facebook Ads ROI”
Send data back to Facebook
By leveraging the ThoughtMetric Conversion API integrations, you can seamlessly transmit precise data captured by the ThoughtMetric Pixel to the advertising platform, thereby enhancing the efficacy of conversion optimization and targeting efforts. As a result, you can expect a substantial improvement in the overall return on advertising spend (ROAS).