If you’re comparing Hyros and ThoughtMetric, you’re probably looking for an attribution solution that helps you understand what’s working across your marketing channels and where your revenue is really coming from.
Both tools can help. But they serve different types of businesses, with very different approaches to setup, pricing, and ease of use.
In this post, we’ll break down the key differences between ThoughtMetric and Hyros so you can decide which is right for your store.
What is ThoughtMetric?
ThoughtMetric is a marketing attribution platform built to deliver powerful insights for e-commerce businesses ranging from growing startups to established brands. It is an intuitive, affordable, and comprehensive attribution solution, perfectly tailored for e-commerce platforms like Shopify, WooCommerce, BigCommerce, and Magento. A significant advantage is its transparent pricing model, where all features are included in every tier, eliminating hidden costs or frustrating feature paywalls that can hinder your growth.
ThoughtMetric Pricing (Based on Monthly Pageviews - Transparent & Scalable):
Starts at just $99/month: For up to 50,000 pageviews
What's Included with Every ThoughtMetric Tier (No Hidden Fees):
- Multi-Touch Attribution: Gain a truly holistic understanding of your customer journeys. ThoughtMetric accurately credits all marketing touchpoints, not just the last click, so you can confidently invest in the channels that genuinely drive sales and improve overall ROI.
- Post-Purchase Surveys: Directly gather invaluable, qualitative feedback from your customers to understand their purchase motivations and inform future strategies.
- Pixel Attribution & Server-Side Tagging: ThoughtMetric ensures highly accurate and reliable data tracking by leveraging server-side tagging. This is vital in today's privacy-focused landscape, bypassing browser limitations like ad blockers and increasing your data fidelity by up to 30% compared to traditional pixel-only solutions.
- Unlimited Integrations: Seamlessly connect ThoughtMetric with virtually all your existing marketing and e-commerce tools, including major ad platforms, consolidating your data for a single source of truth.
- Live Support: Get accessible and responsive support directly from ThoughtMetric's team to help you quickly leverage the platform's full potential and address any questions.
- Creative Analysis: Pinpoint exactly which ad creatives are performing best, allowing you to optimize your ad spend on the visuals and messaging that truly resonate.
- Cross-Channel Tracking: Unify all your marketing data, from social media, paid search, email, and more, into one intuitive dashboard, making it easy to see the full picture of your marketing ecosystem.
- Product Analytics: Track performance at the SKU level to see which products drive the most revenue, attract new vs. returning customers, and perform best across each channel.
- Ad Performance Insights: Optimize your ad spend with precise, data-driven insights, ensuring you're maximizing your Return on Ad Spend (ROAS) and avoiding wasted budget.
- Customer Journey Analysis: Visualize the complete path to purchase, enabling you to identify bottlenecks, optimize conversion funnels, and enhance the overall customer experience.
What is Hyros?
Hyros is an ad tracking platform used by agencies and large businesses. It's popular with info product sellers, coaching programs, and B2B companies that rely on phone sales or webinars.
Hyros combines UTM tracking, CRM data, and call tracking to match revenue to marketing activities. Most setups are custom and require onboarding support to get started.
Hyros Pricing (Based on Monthly Tracked Revenue - Scalable & Custom)
- Starts around $230/month: For lower monthly tracked revenue (e.g., up to $20,000).
- Scales significantly: Prices increase with higher monthly tracked revenue, potentially reaching thousands of dollars per month for larger businesses (e.g., over $1.25M in tracked revenue).
Comparison Chart
The Bottom Line
If you run an e-commerce brand and want a simple, affordable way to track what’s working, ThoughtMetric is a better fit.
If your business relies on sales calls, webinars, or custom funnel tracking and you have a team to manage setup and integrations, Hyros might make sense. But for most online stores, it’s more than you need.
Want to see how ThoughtMetric works for your brand?
FAQs
Q: What is the difference between ThoughtMetric and Hyros?
A:ThoughtMetric is built for e-commerce brands and offers multi-touch attribution with easy setup and platform integrations. Hyros is designed for high-ticket funnels and often requires custom onboarding and support.
Q: Is ThoughtMetric or Hyros better for Shopify stores?
A: ThoughtMetric is better suited for Shopify and other e-commerce platforms. It integrates directly and is easy to install, making it ideal for DTC brands.
A: ThoughtMetric is better suited for Shopify and other e-commerce platforms. It integrates directly and is easy to install, making it ideal for DTC brands.
Q: Does ThoughtMetric include post-purchase surveys?
A: Yes. ThoughtMetric includes customizable post-purchase surveys in every plan to help you capture first-party data and better understand attribution.
A: Yes. ThoughtMetric includes customizable post-purchase surveys in every plan to help you capture first-party data and better understand attribution.
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