If you’ve ever launched a new campaign and watched it struggle to perform out of the gate, you’ve probably heard the same advice: “It’s still in the learning phase.”
What is the Learning Phase?
The learning phase is the period after a new campaign, ad set, or creative goes live. During this time, platforms like Meta, TikTok, and Google Ads experiment with delivery to figure out what works best.
The catch? Performance is usually volatile, and your costs can spike while the algorithm "figures it out."
How do I Speed Up the Learning Phase?
To give your ads the best shot at exiting the learning phase efficiently:
- Use larger budgets and fewer ad sets to concentrate data
- Avoid making constant edits (each one resets the phase)
- Set clear conversion goals with enough volume
- Start with proven creative before testing something brand new
But most importantly: measure performance on your terms, not the platform’s.
When it comes to launching a new campaign, the best way to speed up the learning phase is to put more ad spend towards it. However, you don’t want to do this without enough historical data to drive decisions. ThoughtMetric helps you do this more confidently and efficiently.
With ThoughtMetric, you will have the data you need to make marketing decisions including:
Campaign Analytics
- Monitor key performance indicators like ROAS, and conversions across your campaigns.
- Break down performance at the ad set level (audience segments, placements, or targeting strategies).
- View results at the ad level (creative, format, and messaging) to see what’s resonating.
Product Analytics
- View Product Sales by Channel
- Understand Customer Loyalty by Product
- Spot High-Performing Bundles
Customer Analytics
- Use LTV data to adjust acquisition and retention strategies.
- Leverage geographic data to improve targeting and campaign efficiency.
The learning phase can be a little volatile but your preparation doesn’t have to be. The more strategic you are going in, the faster you’ll come out with a winning campaign.
ThoughtMetric helps you get there by giving you the insights you need before you launch. From understanding which products convert best to which creatives resonate with specific customer segments, you’ll have the context to spend confidently.
Ad platforms may need time to learn. With ThoughtMetric, you already know what’s working.
Ready to Launch Smarter?
Book a demo and see how ThoughtMetric helps you plan campaigns with confidence, so you can spend smarter from day one.
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