Customer Journey

Customer Insights Built for E-commerce

Understand LTV and customer journey patterns across new and returning users.

New vs. Returning Customers

Track Loyalty Over Time

Understand how first-time buyers and repeat customers impact your business.

Campaign influence:
see which efforts bring customers back
Repeat customer growth:
understand repeat purchase behavior over time.

LTV (Customer Lifetime Value)

Use LTV Insights for Growth Opportunities

Make data-backed decisions about where to invest for long-term growth.

Customer value by channel:
compare how much each source contributes.
Optimize spend:
use LTV data to adjust acquisition and retention strategies.
ThoughtMetric Ecommerce Marketing Analytics Screenshot

Location Breakdown

Understand Which Regions Drive the Most Revenue

Leverage geographic data to improve targeting and campaign efficiency.

View customer hotspots:
identify regions with the most activity.
Launch geo-targeted campaigns:
tailor ads to top-performing regions with location insights.
ThoughtMetric Ecommerce Marketing Analytics Screenshot

Customer Journey

Track Your Customer’s Path to Purchase

Improve how you reach your customers by understanding how customers arrive at your store from first touch to last.

Average time to order:
understand how long it takes customers to convert.
Touchpoints to order:
see how many interactions it takes to make a sale.
Multi-touch attribution insights:
credit every channel that contributed to the conversion.

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ThoughtMetric Ecommerce Marketing Analytics Screenshot