Blog | ThoughtMetric

E-comm Thoughts January 21, 2026

Breaking Metrics Down By Geography in ThoughtMetric

Using Custom Reports to Understand International Performance at a Glance

E-comm Thoughts January 14, 2026

Choosing the Right Reporting Tool for E-Commerce Clients

What Agencies Need to Deliver Trustworthy Client Reporting

E-comm Thoughts January 09, 2026

New vs. Returning Customers: A Product-Level Analysis in ThoughtMetric

Using Product-Level Data to Understand Customer Acquisition and Retention

E-comm Thoughts January 08, 2026

How ThoughtMetric Supports 2026 E-commerce Growth

Why clearer attribution leads to smarter decisions, stronger performance, and more confident planning in 2026

E-comm Thoughts January 06, 2026

Why Agencies Are Moving Away From Platform-Native Reporting

The limits of platform-native reporting for agencies

E-comm Thoughts January 02, 2026

An Ongoing Look at ChatGPT’s Impact on Digital Traffic

What recent data reveals about ChatGPT as an emerging source of discovery for e-commerce brands

E-comm Thoughts December 18, 2025

How Five Different Products From the Same Brand Perform Across Channels

How product-level attribution changes the way you think about your marketing strategy.

E-comm Thoughts December 15, 2025

What Is Included in a ThoughtMetric Subscription?

Everything You Get With the Platform

E-comm Thoughts December 12, 2025

How to Avoid Wasted Ad Spend in 2026

How to protect your ad dollars, eliminate hidden waste, and make confident decisions next year.

E-comm Thoughts December 11, 2025

The 3-Minute Morning Reporting Routine for E-commerce Founders and Marketing Leaders

How to get clarity fast without spreadsheets, meetings, or analysis stress.

E-comm Thoughts December 10, 2025

Channels With the Highest LTV This Year: What We Learned From Analyzing 100 E-Commerce Brands

A Year-to-Date Look at Which Marketing Channels Bring in the Highest-Value Customers Across 100 E-Commerce Brands

E-comm Thoughts December 08, 2025

How to Check the ROI of Your Email Campaigns in ThoughtMetric

The easiest way to tie revenue back to your email campaigns

E-comm Thoughts December 05, 2025

How to Set Your E-Commerce Marketing Up for Success in 2026

A practical guide to building the measurement foundation your brand needs in 2026.

E-comm Thoughts December 02, 2025

Google Ads Brought in the Most Revenue During BFCM 2025

What Our BFCM 2025 Dataset Shows About Channel Performance

E-comm Thoughts November 26, 2025

5 ThoughtMetric Features That Will Make Reporting Easier in 2026

The key features that help e-commerce teams stay ahead of shifting data and customer behavior.

E-comm Thoughts November 24, 2025

ChatGPT vs Organic Search: How Shopper Behavior Differs

What AOV and conversion metrics show about how ChatGPT users shop compared to traditional search visitors.

E-comm Thoughts November 20, 2025

How E-Commerce Marketing Leaders Can Negotiate Bigger Budgets in 2026

A practical look at how better data and attribution help e-commerce brands negotiate stronger budgets

E-comm Thoughts November 18, 2025

ThoughtMetric Users See a 53.8% Average Lift in Marketing Efficiency (MER) After 3 Months

The Impact of Accurate Attribution on Marketing Efficiency Across 100 Brands

E-comm Thoughts November 17, 2025

Helpful Tools E-Commerce Brands Should Use for BFCM

The Tools That Give E-Commerce Teams Clarity, Efficiency, and Speed During Peak Season

E-comm Thoughts November 13, 2025

How to Track ChatGPT Product Clicks and Purchases in ThoughtMetric

Understand your store’s product visibility across emerging AI search engines.

E-comm Thoughts November 10, 2025

The 5 Reports You’ll Want to Run Right After BFCM

Set yourself up now so post-BFCM analysis takes minutes, not days.

E-comm Thoughts November 07, 2025

Channel Breakdown: New vs. Returning Customers Across 100 E-Commerce Brands

Which channels bring shoppers in, and which keep them coming back

E-comm Thoughts November 05, 2025

Tools to Help You Improve Customer Lifetime Value

Improve retention, loyalty, and profitability by focusing on lifetime value.

E-comm Thoughts November 04, 2025

October Channel Benchmarks: Meta Surges, Direct Traffic Drops, and Google Holds the Lead

October brought plenty of movement across channels.

E-comm Thoughts October 31, 2025

The Best E-Commerce Analytics Platforms in 2026

Explore how the best e-commerce analytics tools help brands scale with clarity.

E-comm Thoughts October 30, 2025

Get Your Attribution Tracking Ready Before BFCM Begins

Track before the rush. Learn what makes your BFCM big.

E-comm Thoughts October 29, 2025

Why Every E-Commerce Brand Should Consider Post-Purchase “How Did You Hear About Us?” Survey

Discover how post-purchase surveys fill the gaps in your attribution data and reveal the full story behind every order.

E-comm Thoughts October 28, 2025

Meta’s 7-Day Attribution Window Misses the Average 8-Day Purchase

Data from 100 e-commerce brands reveals how long it really takes customers to convert

E-comm Thoughts October 27, 2025

Cart Abandonment Rates Dropped from 76.90% in October 2024 to 66.59% During BFCM 2024

Data from 100 e-commerce brands shows how urgency transforms shopper behavior

E-comm Thoughts October 23, 2025

How ThoughtMetric Simplifies Attribution Without Sacrificing Depth

What happens when marketing attribution is designed to be straightforward from the start.

E-comm Thoughts October 22, 2025

How to Adjust Your Lookback Window in ThoughtMetric

Get more flexibility in how you measure attribution across your customer journey

E-comm Thoughts October 21, 2025

Why E-commerce Brands Eventually Grow Out of GA4

GA4 can track website activity, but it struggles to capture the full e-commerce picture. Learn why growing brands outgrow GA4 and turn to ThoughtMetric for accurate, all-channel attribution.

E-comm Thoughts October 20, 2025

E-commerce Conversion Rate Benchmarks: Q3 2025

See how your marketing channels compare based on data from 100 e-commerce brands

E-comm Thoughts October 16, 2025

33 Helpful E-commerce Metrics You’ll Find in ThoughtMetric

The essential metrics every e-commerce brand should track to understand performance and drive growth.

E-comm Thoughts October 15, 2025

3 Ways To Use Product Attribution In ThoughtMetric to Prepare for BFCM

Use product-level insights to plan smarter BFCM campaigns.

E-comm Thoughts October 14, 2025

Why Meta’s Click-Through Attribution Settings Might Be Misleading

Likes, shares, and saves… Here’s how Meta counts them and why tools like ThoughtMetric give you a more accurate view of performance.

E-comm Thoughts October 13, 2025

Google Ads vs. Meta Ads: Q3 2025 Spend Trends Across 100 E-Commerce Brands

A look at how e-commerce ad budgets shifted between Google and Meta in Q3 2025 and what it means for marketers.

E-comm Thoughts October 10, 2025

Top Business Intelligence (BI) Tools in 2026

Unlocking Data-Driven Decisions with the Best BI Platforms of 2025

E-comm Thoughts October 08, 2025

September 2025 Channel Recap: Email and Organic Search Climb as Meta Ads Drop

Based on data from 100 e-commerce brands

E-comm Thoughts October 06, 2025

How to Create a Custom Channel in ThoughtMetric

Track offline and non-standard campaigns right alongside your digital channels with custom channels and post-purchase surveys in ThoughtMetric.

E-comm Thoughts October 02, 2025

Why ThoughtMetric Doesn’t Believe in Upselling Features

It’s important to us that all customers have access to every feature.

E-comm Thoughts September 30, 2025

As Shopify Adds ChatGPT Checkout, ThoughtMetric Tracks the Full Journey

ThoughtMetric connects emerging AI touchpoints to the rest of your funnel.

E-comm Thoughts September 29, 2025

Why E-Commerce Brands Outgrow Shopify Analytics

Shopify Analytics is a starting point, but growing brands need deeper insights into attribution, accuracy, and profitability.

E-comm Thoughts September 24, 2025

How ChatGPT Will Impact BFCM for E-Commerce Brands

What our data shows about referral links, conversion rates, and early adoption of ChatGPT traffic

E-comm Thoughts September 23, 2025

What Does Customer Journey Mapping Look Like in ThoughtMetric?

A Clear Look at Touchpoints, Time to Order, and Customer Journeys in ThoughtMetric

E-comm Thoughts September 19, 2025

iOS 26 Update: What E-Commerce Brands Need to Know About SMS

Apple’s iOS 26 update changes how SMS is filtered, creating new challenges for e-commerce brands. Here’s what you need to know and how to adapt.

E-comm Thoughts September 18, 2025

Why Tracking Touchpoints Matters and How to Do It in ThoughtMetric

How tracking click-based touchpoints in ThoughtMetric helps you understand your customer journey and improve overall marketing performance

E-comm Thoughts September 17, 2025

Customer Acquisition Costs Dropped 9% During BFCM 2024

What 100 e-commerce brands revealed about ad spend, performance, and customer growth during BFCM 2024.

E-comm Thoughts September 11, 2025

What Meta’s Targeting Updates Mean for E-Commerce Advertisers

Meta’s latest updates to detailed targeting are already live, changing how advertisers build and manage audiences. Here’s what you need to know and how to prepare.

E-comm Thoughts September 04, 2025

Monitoring the Shift: Updated Benchmarks for ChatGPT Traffic

Updated benchmarks show how ChatGPT is accelerating as a discovery channel alongside search.

E-comm Thoughts August 27, 2025

Are Referral Links Driving AI Search Traffic? We Have Some Data.

What 100 e-commerce brands reveal about the link between referrals and AI-driven traffic

E-comm Thoughts August 26, 2025

The Best Attribution Tools in 2026

Compare the top platforms shaping marketing measurement this year

E-comm Thoughts August 25, 2025

Do Bigger Discounts Lead to Higher ROAS?

Uncovering your brand’s true discount sweet spot

E-comm Thoughts August 20, 2025

Who Needs What: Key Metrics for Every E-comm Marketing Role

Customizable Reporting for Every Stakeholder in E-Commerce

E-comm Thoughts August 14, 2025

Lessons and Insights from BFCM 2024

What 100 E-Commerce Brands Taught Us About Winning Q4

E-comm Thoughts August 12, 2025

July Channel Attribution Benchmarks Are Here

Breaking down which marketing channels drove the most sales in July 2025

E-comm Thoughts August 06, 2025

Get Ready to Submit Your Product Feed to ChatGPT

Product discovery is going AI-first. Here’s how to get your brand ready.

E-comm Thoughts August 01, 2025

Guess Which Channel Still Drives 10% of Revenue? (Hint: It’s Not an LLM)

Before you write off email, take a look at what it’s actually bringing in.

E-comm Thoughts July 29, 2025

How to Prep for the Learning Phase Before You Launch a New Campaign

Don’t wait for the algorithm to figure it out. Set your campaigns up for success before you hit go.

E-comm Thoughts July 28, 2025

Why E-Commerce Brands Can’t Afford to Wait Until Q4 to Prep for Black Friday

How a 25% spike in ad spend reveals the importance of early Black Friday planning

E-comm Thoughts July 24, 2025

The Power of Repeat Customers and How to Build a Smarter Retention Strategy With Data

We analyzed 100 stores and found 40.9% of all e-commerce revenue comes from existing customers.

E-comm Thoughts July 21, 2025

How to Quickly See Which Products Are Purchased Together in ThoughtMetric

Discover the Product Combinations That Drive More Revenue

E-comm Thoughts July 17, 2025

How to See if a Product Attracts More New or Returning Customers in ThoughtMetric

Turn Customer Insights Into Smarter Campaigns

E-comm Thoughts July 16, 2025

How to Find the Best Channel for Your Top-Performing Product In ThoughtMetric

From product to channel: how to make data-backed marketing decisions

E-comm Thoughts July 15, 2025

Smarter Growth Starts at the Product Level

The best marketers don’t just track performance. They zoom in on the products that move the needle.

E-comm Thoughts July 07, 2025

The Rules of E-Commerce Are Being Rewritten in 2025

4 digital shifts every brand should be watching

E-comm Thoughts July 02, 2025

Google Is Expanding Instagram Indexing on July 10: What E-commerce Brands Need to Know

Why July 10th marks a shift in how social content appears in search, and how brands can stay ahead

E-comm Thoughts June 25, 2025

How to Find Winning Ad Creatives with ThoughtMetric

Use real performance data, not gut instincts, to guide your creative strategy

E-comm Thoughts June 24, 2025

Ad Performance: Why You Need to View Campaign, Ad Set, and Ad-Level Data

See What’s Working at Every Level of Your Facebook Ad Strategy

E-comm Thoughts June 12, 2025

Is ChatGPT Really Driving Traffic in 2025? We Analyzed 100 E-Commerce Stores to Find Out

A First Look at How ChatGPT Compares to Search Traffic

E-comm Thoughts June 10, 2025

From Testing to Results: A Smarter Ad Testing Guide

Data-Driven Strategies for Testing, Learning, and Scaling

E-comm Thoughts June 05, 2025

Unlocking Data for Everyone: Why Simplicity Matters in Analytics

How simplicity fuels smarter decisions and results

E-comm Thoughts June 03, 2025

Is Your Marketing Driving Repeat Customers or Just One-Time Sales?

How to find out if your marketing is winning over loyal customers.

E-comm Thoughts June 02, 2025

What Your Boss Really Wants to See in Your Marketing Reports

What to Highlight for Smarter Marketing Conversations

E-comm Thoughts May 29, 2025

How ThoughtMetric Delivers Industry-Leading Customer Support

Fast, human, and genuinely helpful.

E-comm Thoughts May 28, 2025

4 Things to Check in ThoughtMetric Before You Redo Your Ad Creative

Use ThoughtMetric to uncover hidden performance blockers.

E-comm Thoughts May 21, 2025

5 Best Shopify Tools to Grow Your Store in 2026

Running a Shopify store? These must-have tools help you track sales, boost conversions, and simplify your workflow without burning out.

E-comm Thoughts May 20, 2025

Why Performance Marketers ALSO Use Post-Purchase Survey Data

Ask your customers. They’ll tell you what your data won’t.

E-comm Thoughts May 15, 2025

What a 31% Increase in ROAS Actually Means for Your Revenue

E-comm Thoughts May 06, 2025

11 People on Your Team Who Could Really Use Better Attribution

How Marketing Attribution Helps Every Role on Your Team Make Better Decisions

E-comm Thoughts May 01, 2025

Improve Ad Performance with ThoughtMetric’s Conversion API for Google and Meta

Send cleaner data to your ad platforms and watch your ROAS improve

E-comm Thoughts April 28, 2025

Become a ThoughtMetric Affiliate and Help Brands Improve ROAS

Get paid for sharing the platform that helps e-commerce brands win.

E-comm Thoughts April 22, 2025

How Marketing Agencies Manage Multiple E-Commerce Clients with ThoughtMetric

Manage all your e-commerce clients in one place without losing clarity

E-comm Thoughts April 16, 2025

Complex SaaS Pricing Never Made Sense to Us

We believe all customers deserve access to every feature. No paywalls. No confusion.

E-comm Thoughts April 15, 2025

Google Keyword Match Types: Exact Match, Phrase Match, and Broad Match Explained

Understand the difference between keyword match types and make your ad spend go further.

E-comm Thoughts April 14, 2025

UTM Links: My First Lesson in Marketing

UTM Links Sound Scary but They’re Not. Here’s How to Master Them.

E-comm Thoughts April 10, 2025

What Is the Meta Audience Network (and Should You Use It?)

Cheap clicks are fun until you realize no one is buying.

E-comm Thoughts April 09, 2025

Why Your Google Ads ROAS Looks Better Than It Actually Is (And How to Fix It)

Understanding Attribution Bias in Google Ads and GA4 for More Accurate Marketing Decisions

E-comm Thoughts April 08, 2025

Marketing Agencies: How to Save Hours on Client Reporting with ThoughtMetric

Cut down manual work, get clearer insights, and make client reporting way easier.

E-comm Thoughts April 02, 2025

How to Name Your Campaigns and Set Up Your Meta Ads Dashboard

A practical guide to naming campaigns, ad sets, and ads so your Meta account stays clear and usable

E-comm Thoughts April 01, 2025

6 Questions to Ask Before Choosing an Attribution Tool

So you don’t waste time or budget.