The Rules of E-Commerce Are Being Rewritten in 2025

4 digital shifts every brand should be watching

Google Is Expanding Instagram Indexing on July 10: What E-commerce Brands Need to Know

Why July 10th marks a shift in how social content appears in search, and how brands can stay ahead

How to Find Winning Ad Creatives with ThoughtMetric

Use real performance data, not gut instincts, to guide your creative strategy

Ad Performance: Why You Need to View Campaign, Ad Set, and Ad-Level Data

See What’s Working at Every Level of Your Facebook Ad Strategy

Is ChatGPT Really Driving Traffic in 2025? We Analyzed 100 E-Commerce Stores to Find Out

A First Look at How ChatGPT Compares to Search Traffic

From Testing to Results: A Smarter Ad Testing Guide

Data-Driven Strategies for Testing, Learning, and Scaling

Unlocking Data for Everyone: Why Simplicity Matters in Analytics

How simplicity fuels smarter decisions and results

Is Your Marketing Driving Repeat Customers or Just One-Time Sales?

How to find out if your marketing is winning over loyal customers.

What Your Boss Really Wants to See in Your Marketing Reports

What to Highlight for Smarter Marketing Conversations

How ThoughtMetric Delivers Industry-Leading Customer Support

Fast, human, and genuinely helpful.

4 Things to Check in ThoughtMetric Before You Redo Your Ad Creative

Use ThoughtMetric to uncover hidden performance blockers.

5 Best Shopify Tools to Grow Your Store in 2025

Why Performance Marketers ALSO Use Post-Purchase Survey Data

Ask your customers. They’ll tell you what your data won’t.

What a 31% Increase in ROAS Actually Means for Your Revenue

11 People on Your Team Who Could Really Use Better Attribution

How Marketing Attribution Helps Every Role on Your Team Make Better Decisions

Improve Ad Performance with ThoughtMetric’s Conversion API for Google and Meta

Send cleaner data to your ad platforms and watch your ROAS improve

How ThoughtMetric’s Attribution Data Helped Cole Haan Unlock Bigger Budgets and Growth

Using Real Data to Secure Leadership Buy-In and Future Investment

Become a ThoughtMetric Affiliate and Help Brands Improve ROAS

Get paid for sharing the platform that helps e-commerce brands win.

How Marketing Agencies Manage Multiple E-Commerce Clients with ThoughtMetric

Manage all your e-commerce clients in one place without losing clarity

Complex SaaS Pricing Never Made Sense to Us

We believe all customers deserve access to every feature. No paywalls. No confusion.

Google Keyword Match Types: Exact Match, Phrase Match, and Broad Match Explained

Understand the difference between keyword match types and make your ad spend go further.

UTM Links: My First Lesson in Marketing

UTM Links Sound Scary but They’re Not. Here’s How to Master Them.

What Is the Meta Audience Network (and Should You Use It?)

Cheap clicks are fun until you realize no one is buying.

Why Your Google Ads ROAS Looks Better Than It Actually Is (And How to Fix It)

Understanding Attribution Bias in Google Ads and GA4 for More Accurate Marketing Decisions

Marketing Agencies: How to Save Hours on Client Reporting with ThoughtMetric

Cut down manual work, get clearer insights, and make client reporting way easier.

How to Name Your Campaigns and Set Up Your Meta Ads Dashboard

A practical guide to naming campaigns, ad sets, and ads so your Meta account stays clear and usable

6 Questions to Ask Before Choosing an Attribution Tool

So you don’t waste time or budget.

How ThoughtMetric Solves the Latest Meta Advertising Restrictions for Health and Wellness E-commerce Brands

Why health and wellness marketers are losing visibility — and how to get it back.

How to Track Button Clicks in Google Analytics

How to Track Button Clicks in Google Analytics

How to Remove Related Products in WooCommerce

How to Remove Related Products in WooCommerce

How to Refund on Shopify: A Step-by-Step Guide

How to Refund on Shopify: A Step-by-Step Guide

How to Recover a Deleted Campaign on Facebook Ads Manager

How to Recover a Deleted Campaign on Facebook Ads Manager

How to Log Out of Facebook Ads Manager: A Step-by-Step Guide

How to Log Out of Facebook Ads Manager: A Step-by-Step Guide

How to Find Invoices in Facebook Ads Manager

How to Find Invoices in Facebook Ads Manager

How to Link Instagram to Facebook Ads Manager: A Step-by-Step Guide

How to Link Instagram to Facebook Ads Manager: A Step-by-Step Guide

How to Do a Test Order on Shopify: A Step-by-Step Guide

How to Do a Test Order on Shopify: A Step-by-Step Guide

How to Edit Billing Details in WooCommerce

How to Edit Billing Details in WooCommerce

How to Remove Reviews from Your WooCommerce Product Page

How to Remove Reviews from Your WooCommerce Product Page

How to Create Bundles on Shopify: A Step-by-Step Guide

How to Create Bundles on Shopify: A Step-by-Step Guide

How to Calculate Profit margin in Facebook Ads Manager

How to Calculate Profit margin in Facebook Ads Manager

How to Contact Google Ads Support: A Step-by-Step Guide

How to Contact Google Ads Support: A Step-by-Step Guide

How to Connect Woocommerce to Instagram: A Step-by-Step Guide

How to Connect Woocommerce to Instagram: A Step-by-Step Guide

How to Connect Square to Shopify: A Step-by-Step Guide

How to Connect Square to Shopify: A Step-by-Step Guide

How to Connect Shopify to Etsy: A Step-by-Step Guide

How to Connect Shopify to Etsy: A Step-by-Step Guide

How to Change Your Landing Page in Google Ads

How to Change Your Landing Page in Google Ads

How to Change the Button Color on Shopify

How to Change the Button Color on Shopify

How to Change the Checkout Button Text in WooCommerce

How to Change the Checkout Button Text in WooCommerce

How to Bulk Edit Prices on Shopify: A Step-by-Step Guide

How to Bulk Edit Prices on Shopify: A Step-by-Step Guide

How to Track QR Codes in Google Analytics

How to Track QR Codes in Google Analytics

How to Add VAT in WooCommerce: A Step-by-Step Guide

How to Add VAT in WooCommerce: A Step-by-Step Guide

How to Calculate Website Traffic in Magento

How to Calculate Website Traffic in Magento

How to Calculate Reach in Facebook Ads Manager

How to Calculate Reach in Facebook Ads Manager

How to Calculate Lifetime Value (LTV) in WooCommerce

How to Calculate Lifetime Value (LTV) in WooCommerce

How to Calculate Customer Acquisition Cost (CAC) in Facebook Ads Manager

How to Calculate Customer Acquisition Cost (CAC) in Facebook Ads Manager

How to Calculate Gross Sales in Shopify

How to Calculate Gross Sales in Shopify

How to Calculate Impressions in Google Analytics

How to Calculate Impressions in Google Analytics

How to Calculate Impressions in Facebook Ads Manager

How to Calculate Impressions in Facebook Ads Manager

How to Calculate Cost Per Acquisition (CPA) in Google Ads

How to Calculate Cost Per Acquisition (CPA) in Google Ads

How to Calculate Revenue in Google Ads

How to Calculate Revenue in Google Ads

How to Calculate Revenue in Google Analytics

How to Calculate Revenue in Google Analytics

How to Calculate Lifetime Value (LTV) in Facebook Ads Manager

How to Calculate Lifetime Value (LTV) in Facebook Ads Manager

How to Calculate Cost Per Click (CPC) in Google Analytics

How to Calculate Cost Per Click (CPC) in Google Analytics

How to Calculate Bounce Rate in Facebook Ads Manager

How to Calculate Bounce Rate in Facebook Ads Manager

How to Calculate Reach in Google Analytics

How to Calculate Reach in Google Analytics

How to Calculate Conversion Rate in WooCommerce

How to Calculate Conversion Rate in WooCommerce

How to See Quality Score in Google Ads: A Step-by-Step Guide

How to See Quality Score in Google Ads: A Step-by-Step Guide

How to Calculate Cost Per Click (CPC) in Google Ads

How to Calculate Cost Per Click (CPC) in Google Ads

How to Calculate Profit margin in Google Ads

How to Calculate Profit margin in Google Ads

How to Calculate Return On Ad Spend (ROAS) in Google Analytics

How to Calculate Return On Ad Spend (ROAS) in Google Analytics

How to Calculate Tax in Facebook Ads Manager

How to Calculate Tax in Facebook Ads Manager

How to Calculate Tax in Google Ads

How to Calculate Tax in Google Ads

How to Calculate Churn Rate in Shopify

How to Calculate Churn Rate in Shopify

How to Calculate Refunds in Facebook Ads Manager

How to Calculate Refunds in Facebook Ads Manager

How to Calculate Customer Acquisition Cost (CAC) in Google Ads

How to Calculate Customer Acquisition Cost (CAC) in Google Ads

How to Calculate Cost Per 1000 Impressions (CPM) in Google Ads

How to Calculate Cost Per 1000 Impressions (CPM) in Google Ads

How to Calculate Average Order Value (AOV) in Facebook Ads Manager

How to Calculate Average Order Value (AOV) in Facebook Ads Manager

How to Calculate Bounce Rate in Google Ads

How to Calculate Bounce Rate in Google Ads

How to Calculate Reach in Google Ads

How to Calculate Reach in Google Ads

How to Calculate Revenue in Facebook Ads Manager

How to Calculate Revenue in Facebook Ads Manager

How to Calculate Average Time on Site in Shopify

How to Calculate Average Time on Site in Shopify

How to Calculate Cost Per Acquisition (CPA) in WooCommerce

How to Calculate Cost Per Acquisition (CPA) in WooCommerce

How to Calculate Customer Retention Rate (CRR) in Google Analytics

How to Calculate Customer Retention Rate (CRR) in Google Analytics

How to Calculate Customer Acquisition Cost (CAC) in Shopify

How to Calculate Customer Acquisition Cost (CAC) in Shopify

How to Calculate Cost Per Click (CPC) in Facebook Ads Manager

How to Calculate Cost Per Click (CPC) in Facebook Ads Manager

How to Calculate Lifetime Value (LTV) in PrestaShop

How to Calculate Lifetime Value (LTV) in PrestaShop

How to Track UTM in Google Analytics: A Step-by-Step Guide

How to Track UTM in Google Analytics: A Step-by-Step Guide

How to set up an Instagram Business Account

How to set up an Instagram Business Account

How to start an Email Subscription Newsletter for your Store

How to start an Email Subscription Newsletter for your Store

How to Import Etsy Reviews Into Shopify

How to Import Etsy Reviews Into Shopify

How to Connect Google Analytics to Shopify

How to Connect Google Analytics to Shopify

Beginners Guide to Facebook Ads

Beginners Guide to Facebook Ads

How to add Facebook Pixel to Shopify

How to add Facebook Pixel to Shopify

Why does marketing need analytics?

Why does marketing need analytics?

What is Social Commerce & Why Should You Care?

ThoughtMetric logo Product Resources Partners Pricing Log In Try for Free What is Social Commerce & Why Should You Care?

What is Dropshipping?

What is Dropshipping?

Two Lessons for Ecommerce Brands from DNVB's

Two Lessons for Ecommerce Brands from DNVB's

How to Calculate Website Traffic in Google Ads

How to Calculate Website Traffic in Google Ads

How to Set Up Facebook Ads Conversion Tracking on WooCommerce

How to Set Up Facebook Ads Conversion Tracking on WooCommerce

How to Calculate Cost Per Acquisition (CPA) in Facebook Ads Manager

How to Calculate Cost Per Acquisition (CPA) in Facebook Ads Manager

How to Calculate Customer Retention Rate (CRR) in Shopify

How to Calculate Customer Retention Rate (CRR) in Shopify

How to Calculate Average Order Value (AOV) in Shopify

How to Calculate Average Order Value (AOV) in Shopify

How to Update Woocommerce: A Step-by-Step Guide

How to Update Woocommerce: A Step-by-Step Guide

Google Analytics 4 Countdown

Google Analytics 4 Countdown

How to Calculate Conversion Rate in Facebook Ads Manager

Learn how to accurately calculate your conversion rate in Facebook Ads Manager with our step-by-step guide.

Twitter is the Modern Day Customer Service Hotline

Twitter is the Modern Day Customer Service Hotline

Storytelling for E-Commerce

Storytelling for E-Commerce

Shopify vs Magento

Shopify vs Magento

Most Talked About Quarterbacks on Social Media

Most Talked About Quarterbacks on Social Media

#dearMoon Social Media Chatter Analysis

#dearMoon Social Media Chatter Analysis

Mailchimp - Say Goodbye to Your Shopify Customer Base

Mailchimp - Say Goodbye to Your Shopify Customer Base

Are Likes on their way out? What does that mean for eCommerce brands?

Are Likes on their way out? What does that mean for eCommerce brands?

Social Commerce: How do you get started?

Social Commerce: How do you get started?

Getting Started with Instagram Analytics

Getting Started with Instagram Analytics

Getting Started with Pinterest for E-Commerce & Shopify Stores

Getting Started with Pinterest for E-Commerce & Shopify Stores

Forrester’s Prediction 2020 forecasts doom and gloom for Advertising Agencies - We see an opportunity!

Forrester’s Prediction 2020 forecasts doom and gloom for Advertising Agencies - We see an opportunity!

Facebook's Privacy Focused Network - What does it mean for marketers?

Facebook's Privacy Focused Network - What does it mean for marketers?

Cut Through the Noise this Holiday Season

Cut Through the Noise this Holiday Season

Black Friday: An Origin Story

Black Friday: An Origin Story

Tesla: October vs November Social Media Report

Tesla: October vs November Social Media Report

The Beer Guy Moment: 3 Lessons for E-Commerce

The Beer Guy Moment: 3 Lessons for E-Commerce

The BIGGEST untapped opportunity in B2B Marketing

The BIGGEST untapped opportunity in B2B Marketing