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Attribution
How to Combine Google Search Console Data with Your ThoughtMetric Attribution Data
How to use ThoughtMetric AI Connectors with Google Search Console data
Analytics
Marketing Attribution
Track marketing performance
Campaign Performance
Measure ROAS, CPA, and more
Creative Performance
Measure creative performance
Customer Analytics
Measure loyalty and LTV
Product Analytics
Measure product performance
Data & Integrations
AI Connectors
Bring your attribution data to Claude and ChatGPT
Integrations
Integrate with all your e-commerce tools
Conversion API
Send conversion data back to ad platforms
Customer Surveys
Run "How did you hear about us?" surveys
Reporting
Custom Reports
Organize Data Your Way
"Since switching to ThoughtMetric, we've been able to reallocate budget to the top-performing channels with confidence, which improved ROAS by 25%."
— Ninja MTB
Book a DemoResources
Case Studies
How brands grow with ThoughtMetric
Blog
Tips, guides, and industry insights
Get Help
Help Center
Documentation and support guides
Contact Us
Get in touch with our team
Comparisons
ThoughtMetric vs Triple Whale
Simpler setup, easier to use
ThoughtMetric vs Northbeam
Faster time to value
ThoughtMetric vs Polar Analytics
Deeper insights, broader integrations
"We looked at a number of competitors in the space, but ultimately chose ThoughtMetric because of its easy-to-understand interface and the support offered during and after implementation."
— SportRx
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Affiliates
Earn commission for referring your network
Agencies
Become an agency partner
Featured Partners
Impakt Results
Performance marketing agency
Sunbowl Systems
Shopify development & optimization
Providence Marketing Group
Full-service digital marketing agency
"With ThoughtMetric, we were able to refine our analytics and provide verifiable proof of the revenue we were driving in a previously underperforming area of the business."
— Impakt Results
Book a DemoThoughtMetric Blog
Alternatives
The Best LeadsRX Alternatives for E-Commerce Attribution
LeadsRX shuts down in October. Here's where to migrate your attribution.
Read article →
CaseStudy
How Gardening Express Went From Inflated Google Ads Numbers to Real Attribution With ThoughtMetric
How a UK garden centre stopped trusting Google Ads numbers and started trusting their data
Alternatives
4 SegmentStream Alternatives for E-Commerce Attribution in 2026
Attribution tools that fit e-commerce brands at every stage
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E-comm Thoughts
100 Brands Improved ROAS by an Average of 31% With ThoughtMetric
Inside the data from 100 ThoughtMetric brands over their first six months
Attribution
How to Read a Multi-Touch Attribution Report in ThoughtMetric
Making sense of the numbers behind every sale
E-comm Thoughts
Weekly Reports vs. a Dashboard Anyone Can Log Into: What Works for E-Commerce Teams
The pros and cons of each approach, and how ThoughtMetric supports both
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E-comm Thoughts
We Tracked AI Search Traffic for 15 Months. Here's How It Compares to Organic Search.
What 15 months of AI search data reveals about e-commerce discovery
Alternatives
The Best Cometly Alternatives for E-Commerce Attribution in 2026
Better options for e-commerce stores that need accurate attribution
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Attribution
How Attribution Windows Impact Reported Results: What one brand's results look like at 7, 14, 30, 60, and 90 days
How one brand's results change across five different attribution windows
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E-comm Thoughts
What Can ThoughtMetric Tell Me That Shopify Reports Can't?
The reporting gaps that show up once you're running ads across multiple platforms
E-comm Thoughts
E-Commerce Attribution Tool Pricing: What to Look for Before You Commit
A buyer's guide to understanding what you're actually paying for.
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E-comm Thoughts
Why Smart E-Commerce Brands Don't Rely on MER Alone
What marketing efficiency ratio hides and what to use alongside it
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E-comm Thoughts
How to Answer When Your CEO Says "These Store Revenue Numbers Don't Add Up"
Why your marketing numbers don't add up, and how to rebuild trust with better data
E-comm Thoughts
7 Questions to Ask Before Choosing an Attribution Tool
So you pick the right one the first time.
Attribution
How to Tell How Much Revenue Meta Ads Is Truly Bringing Your E-Commerce Store
Why your Ads Manager revenue doesn't match your store dashboard, and how to find the real number
E-comm Thoughts
Introducing Weekly Channel Benchmark Reports
See how channel mix is shifting across e-commerce brands, every week
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E-comm Thoughts
Weekly Channel Revenue Share Benchmarks (March 9–15)
How revenue share shifted across marketing channels week over week.
Attribution
Marketing Analytics vs. Marketing Attribution: What's the Difference?
One measures activity, the other measures revenue