Year-over-year BFCM reporting just got a lot easier. ThoughtMetric now supports custom date comparisons. In the date picker, choose your main date range, set the comparison dropdown to Custom, and pick any comparison period you want.
For example, when the time comes, you can compare this year's BFCM performance to last year's, even though the dates don't line up on the calendar.
The same applies to any event that moves around. You can compare a product launch week to a past launch, or a promo week to the week before it.
Works across all of ThoughtMetric
The date picker is shared across every view in ThoughtMetric. That includes any Custom Report you've built, so you can run a custom comparison in a report set up specifically for BFCM.
Show leadership what improved this year
Give yourself something to compare this year's BFCM performance against. Seeing how much you improved over last year shows you what to keep doing next year.
Book a demo to learn more about ThoughtMetric.
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