Year-over-year BFCM reporting just got a lot easier. ThoughtMetric now supports custom date comparisons. In the date picker, choose your main date range, set the comparison dropdown to Custom, and pick any comparison period you want.
For example, when the time comes, you can compare this year's BFCM performance to last year's, even though the dates don't line up on the calendar.
The same applies to any event that moves around. You can compare a product launch week to a past launch, or a promo week to the week before it.
Works across all of ThoughtMetric
The date picker is shared across every view in ThoughtMetric. That includes any Custom Report you've built, so you can run a custom comparison in a report set up specifically for BFCM.
Show leadership what improved this year
Give yourself something to compare this year's BFCM performance against. Seeing how much you improved over last year shows you what to keep doing next year.
FAQs
How do I compare two custom date ranges in ThoughtMetric?
In the date picker, choose your main date range, set the comparison dropdown to Custom, and pick any comparison period. ThoughtMetric then shows your main range against the period you chose.
In the date picker, choose your main date range, set the comparison dropdown to Custom, and pick any comparison period. ThoughtMetric then shows your main range against the period you chose.
How do I compare BFCM 2026 to BFCM 2025 in ThoughtMetric?
Set your main date range to November 27 through November 30, 2026, then set the comparison to Custom and choose November 28 through December 1, 2025. That lines up Black Friday through Cyber Monday for both years.
Set your main date range to November 27 through November 30, 2026, then set the comparison to Custom and choose November 28 through December 1, 2025. That lines up Black Friday through Cyber Monday for both years.
Can I use custom date comparisons in a Custom Report?
Yes. The date picker is shared across every view in ThoughtMetric, including Custom Reports. You can build a report specifically for BFCM and run the custom comparison there.
Yes. The date picker is shared across every view in ThoughtMetric, including Custom Reports. You can build a report specifically for BFCM and run the custom comparison there.
What else can I compare with custom date comparisons?
Any event that moves around the calendar. Brands use custom comparisons to measure a product launch week against a past launch, or a promo week against the week before it.
Any event that moves around the calendar. Brands use custom comparisons to measure a product launch week against a past launch, or a promo week against the week before it.
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