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ThoughtMetric now integrates with Snapchat Ads. Brands running Snapchat can measure it alongside their other channels using the same attribution model and lookback window.
Snapchat Ads Manager is notorious for over-reporting conversions. It regularly claims credit for sales that came from other channels, which makes Snapchat look more profitable than it is. ThoughtMetric gives you an independent view, so you can see what Snapchat is really worth to your business.
How the Snapchat Integration Works
Connect your Snapchat Ads account and ThoughtMetric pulls in your spend and ad metrics. It then matches that spend with the revenue it attributed to Snapchat, so you can see what the channel costs and what it brings in.
Where Snapchat Fits in the Customer Journey
Multi-touch attribution also shows how Snapchat works with the rest of your channels. Whether Snapchat touchpoints show up at the beginning of the customer journey or right before a purchase, ThoughtMetric shows you where they fall.
Setting Up the Integration
Keeping Every Channel in One Place
Ready to see how Snapchat performs next to the rest of your marketing? Connect your Snapchat Ads account in ThoughtMetric to get started.
Book a demo to learn more about ThoughtMetric.
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