.png)
Mount-It! Overview
Founded in San Diego, Mount-It! is dedicated to making everyday life more ergonomic, organized, and comfortable. Since launching in 2006, the brand has grown into a leading provider of affordable, high-quality mounting solutions and office furniture. Their catalog spans TV and monitor mounts, standing desks, sit-stand converters, medical computer carts, and more. Each product is designed with a focus on functionality, durability, and ease of use. Mount-It! serves both B2C and B2B customers across the United States, helping households and businesses create spaces that promote productivity, comfort, and well-being.
When GA4 Becomes a Roadblock
"Before adopting ThoughtMetric, our biggest challenge was the unreliability of GA4 tracking. The attribution data was consistently off. Revenue was being underreported, source/medium assignments didn’t align with what we were seeing in our sales platform, and the overall picture of customer journeys was fragmented."
This was not just an analytics issue. With GA4 data connected to Google Ads, inaccurate reporting made optimization less effective. The breaking point came after Google’s and Shopify’s updates during 2024 and 2025, when GA4 began significantly underreporting performance and misattributing traffic and conversions to direct. This made it appear that certain paid channels were unprofitable even when they were performing.
With ThoughtMetric, Mount-It! now works from accurate, consistent data across channels. Conversions, revenue, and attribution line up with what is actually happening in their store, giving them confidence in the data.
Why ThoughtMetric Stood Out
"We chose ThoughtMetric because it struck the right balance between functionality, simplicity, and cost. Other attribution platforms we evaluated were either overloaded with unnecessary features we didn’t need, or came with price points that were hard to justify for our stage and scale."
ThoughtMetric offered exactly what they needed: accurate attribution, clean reporting, and seamless integration with their existing stack.
The setup process was straightforward, allowing the team to get up and running in a day and start making better data-driven decisions almost immediately.
Straightforward Setup and Dedicated Help
Implementation was seamless. On the rare occasions when Mount-It! reached out for support, the responses from the ThoughtMetric team were immediate and refreshingly direct. Every question was answered clearly. That simplicity and straight-to-the-point communication made the experience easy.
Product Highlights
For Mount-It!, clarity and depth of conversion attribution reporting is the biggest advantage.
“We can easily see how each conversion is attributed across touchpoints, which gives us full visibility into the customer journey. The ability to drill down into individual conversions and review the exact touchpoints is extremely helpful for validation and decision-making.”
The team also highlights the option to create custom channels for reporting, which allows them to tailor attribution views to their unique channel mix.
Wins That Matter
"Since switching to ThoughtMetric, we finally have reliable data to back up our instincts on which channels actually drive performance and which don’t. Decisions are no longer based on guesswork or manual calculations. The platform gives us a clear view of what’s working."
Ready to See the Same Clarity?
Mount-It! unlocked better insights, stronger campaign performance, and full confidence in their data with ThoughtMetric. You can too.
Book a demo to see how ThoughtMetric can help your business make smarter, data-driven decisions.
.png)
.png)
.png)