ThoughtMetric is an accessible Rockerbox alternative for e-commerce brands that spend mostly on digital channels. It is priced on monthly pageviews, starting at $99 per month for 50,000 monthly pageviews, and every feature is included.
Rockerbox is built for large enterprise brands with complex media strategies, including linear TV, CTV, direct mail, and podcasts. As of October 2026, pricing is not listed on the Rockerbox website.
What is included in a ThoughtMetric subscription
Every ThoughtMetric plan includes the full platform.
- Five attribution models, including First Touch, Last Touch, Position-Based, Linear Paid, and Multi-Touch
- Configurable lookback windows at 7, 14, 30, 60, and 90 days
- Real-time data, refreshed every 10 minutes
- All marketing channel integrations, plus custom channels
- Campaign performance
- Creative performance
- Product analytics, including total sales by SKU
- Customer analytics, including LTV by acquisition source and new versus returning
- Server-side tagging
- Conversion API for Meta and Google
- Customer surveys for non-click discovery
- Multi-currency support
- Support for all major e-commerce platforms, including Shopify, WooCommerce, BigCommerce, and Magento
- Custom reports
- Data export via API
- Unlimited users
- Dedicated onboarding call
- Live customer support
- AI Connectors for Claude and ChatGPT
Nothing on that list is an upgrade, an add-on, or a seat charge. Conversion API, multi-currency support, API data export, and onboarding are all part of the subscription.
How Rockerbox packages its products
Rockerbox is a unified measurement platform that combines multi-touch attribution, marketing mix modeling, and incrementality testing on one data foundation. Customers select their own mix of products from two groups. The descriptions below come from the Rockerbox Plans page as of October 5, 2026.
Data products
- Collect. A unified, standardized marketing performance dataset that powers daily analysis.
- Track. First-party tracking that gives an unbiased view of marketing activity while staying privacy compliant.
- Export. Marketing data delivered to Google Sheets, a data warehouse, or other tools.
Analysis products
- Journey. A view of the full customer journey and the impact of each touchpoint.
- MMM. Marketing mix modeling to guide how budget is allocated across channels.
- Testing. Fully managed incrementality testing that measures the incremental impact of marketing.
Rockerbox is especially strong with hard-to-track channels. Its MTA, MMM, and testing work together to measure podcast advertising, influencers, direct mail, and linear TV alongside digital channels. P
Which one fits your brand
Rockerbox is a strong fit for enterprise brands like Unilever, Staples, and Weight Watchers that run national TV, direct mail, and podcasts next to paid social and search. Those brands need MMM and managed testing to measure channels that click-based tracking misses.
ThoughtMetric is attribution without the bloat. It is built for high growth e-commerce brands that spend mostly on digital channels, and it focuses on showing which channels, campaigns, and ads drive sales on your store. It does not include MMM or incrementality testing. Brands with some offline marketing can track it with custom channels next to their digital channels. Post-purchase surveys also capture non-click discovery, like podcasts, influencers, and word of mouth.
ThoughtMetric's grandfathered pricing
ThoughtMetric's pricing has been the same for years and we like it that way. Your price is locked in for as long as you stay on your plan, and any change to published rates would only apply to new customers.
Our pricing philosophy
At ThoughtMetric we take a different approach to pricing. The goal is to give e-commerce brands every attribution feature they need for their stores, which is why every feature is included for every customer.
We chose not to block features behind a paywall because we know how annoying it is to upgrade for one small feature. Attribution is only useful when it is complete, and a partial view is what leads teams to the wrong conclusion.
Pricing on pageviews follows the same thinking. Your attribution bill should track the traffic being measured, not move each time store revenue crosses a new threshold.
