Criteo has been part of the e-commerce marketing mix for years. We built the integration so brands running Criteo can measure it with the same attribution they use for every other channel. That way budget decisions are based on your data, not the ad platform's.
How the Criteo Integration Works
Connect your Criteo account to ThoughtMetric and your campaign data shows up in the same reports as your other channels. ThoughtMetric pulls in your ad metrics and spend, then lines that spend up against the revenue it attributed to Criteo.
Seeing Criteo Next to Your Other Channels
Criteo reports next to everything else you run, so you are not opening Criteo, then Meta, then Google, to piece together performance. Every channel is measured with the same attribution model and lookback window.
This lets you compare Criteo's results against your other channels on equal terms. The new customer breakdown is especially useful here, since it shows how much of Criteo's revenue comes from shoppers who had never purchased before.
Setting Up the Integration
Measuring Every Channel You Run
New and established ad platforms will keep competing for your budget, and ThoughtMetric will keep adding them as integrations so you can get the data you need to make data-driven decisions.
Book a demo to learn more about ThoughtMetric.
