Custom Reports

Organize Your Data In A Way That Makes Sense To You

No more downloading CSVs to view the data you need. Build the report once and pull it up any time.

Metrics that Matter

Instantly View Your Key Metrics From Your Most Important Channels

Build views that pull forward your most important performance signals.

  • Stay focused. Keep your most important insights front and center every time you log in.
  • Filter noise. Quickly zero in on the insights that actually drive decisions.

Individual Views

Views for Every Role On Your Team

Give every team member their own dashboard.

  • Role-specific insights. Configure dashboards so marketers, founders, and analysts all see what’s relevant.
  • Tailor the experience. Each user can configure a dashboard that reflects their priorities.

Create Custom Metrics

Build KPIs That Match How Your Business Works

Create custom KPIs with simple equations using existing ThoughtMetric data points.

  • Create formulas. Combine metrics to calculate things like add to cart rate or revenue minus tax.
  • Move calculations into reporting. Define formulas at the point of analysis rather than in spreadsheets.

Widget Flexibility

Move, Resize, and Arrange Widgets Effortlessly

Customize every inch of your dashboard with intuitive editing tools.

  • Drag and drop. Create widgets in a layout that fits your workflow.
  • Fine-tune sizing. Adjust spacing and dimensions for a clean, intuitive dashboard design.

Number

Single metric value

Key Indicator

Metric with trend

Table

Rows and columns

Line

Trends over time

Stacked Area

Filled trend area

Bar

Compare categories

Horizontal Bar

Compare horizontally

Pie

Show proportions

Gauge

Progress indicator

Goal

Track progress to goal

Funnel

Conversion analysis

Label

Section heading

Chart Options

Choose Your Charts

Transform raw data into visuals that make insights easier to spot.

  • Skip spreadsheets. Reduce the need to build charts manually in Excel or Google Sheets.
  • Choose your style. Use different chart types to visualize your data however you prefer.

Frequently asked questions

Can I build my own dashboards in ThoughtMetric?

Yes, you can build your own dashboards with ThoughtMetric’s custom reports feature. Add the metrics, channels, filters and visual types you want and arrange them however you like.

Can I create multiple dashboards in ThoughtMetric?

Yes. You can build as many dashboards as you need, whether that’s one for each person on your team or a separate view for a specific channel, product line or client.

Can I create custom metrics in ThoughtMetric?

Yes. Build your own metrics with simple formulas using ThoughtMetric data, like add to cart rate or revenue minus tax.

Can I set goals and track progress in ThoughtMetric?

Yes. Goal widgets show how close you are to a target, like a monthly revenue number.

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