Get to Know SportRx
Based in San Diego, SportRx’s mission is to help people see better while doing what they love. The company has spent more than twenty years creating custom prescription eyewear for every sport and lifestyle.
Whether shopping online or in store, customers can expect clear vision, lasting comfort, and frames tailored to their activity and needs.
The team at SportRx has been using ThoughtMetric for six months and has already seen major benefits from integrating multi-touch attribution into their marketing strategy.
Before Using ThoughtMetric
“We didn’t have a source of truth that we could use to make data-driven decisions. With incomplete data coming from Google Analytics, ad platforms, and our internal ERP, we struggled to piece together a complete customer journey.”
The goal was for SportRx to find a tool that offered multi-touch attribution to show how the channels work together to drive traffic and conversions.
ThoughtMetric Was an Easy Decision
“We looked at a number of competitors in the space, but ultimately chose ThoughtMetric because of its easy-to-understand interface and the support offered during and after implementation.”
Getting Started with ThoughtMetric
For SportRx, the onboarding process was easy. The team at ThoughtMetric had the technical expertise and understood SportRx’s needs from the start.
“The process went smoothly because of the excellent and prompt communication between the ThoughtMetric and SportRx teams.”
SportRx’s Favorite Features
SportRx uses nearly all of ThoughtMetric’s features, but the team finds these especially helpful:
The Key Indicators Dashboard
“We use the dashboard to keep track of high-level KPIs and report out to other teams and executives.”
The Individual Channel Performance Dashboards
“The channel-specific sections are very useful in tracking what campaigns are working and where we can spend our money for the highest impact.”
The Order-Level Attribution
“The order-level attribution is a great visual way to see the customer journey to understand the ROI for each channel.”
Key Wins
“Now we know exactly how mid-funnel traffic contributes to conversions.”
ThoughtMetric’s attribution data helps the team understand how ad campaigns drive mid-funnel traffic that leads to bottom-funnel conversions. They are also able to measure affiliate partner sessions and the conversions influenced by those links.
See the Full Customer Journey with ThoughtMetric
SportRx uses ThoughtMetric to connect every stage of the funnel and understand what truly drives conversions.
Book a demo to start turning your data into actionable insights.
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