About Stonewall Kitchen
Stonewall Kitchen is a specialty food brand based in York, Maine. The company started in 1991, selling homemade jams and jellies at a farmers' market in Portsmouth, New Hampshire. The brand has won numerous awards from the Specialty Food Association, including the Outstanding Product Line honor multiple times.
The Challenge: No Clear View of What Was Really Working
Each ad platform reports its own version of performance. For a brand running ads across several channels, it’s hard to know where to put the budget without an independent view.
“Our biggest challenge was accurately attributing performance across our channels.”
ThoughtMetric gave Stonewall Kitchen that independent view across its campaigns, so spend decisions could be based on reliable attribution data.
A Straightforward Onboarding Process
"ThoughtMetric was recommended to us by our PPC partner. We trusted their judgment, so it was an easy place to start. Onboarding was smooth and fast."
An Intuitive Platform and a Knowledgeable Team
The team didn’t face a big learning curve when they started working in ThoughtMetric.
"The platform is very intuitive to use and the team is knowledgeable when questions arise.”
Technical support is something ThoughtMetric customers consistently highlight. Questions always go to a real human expert, not an AI bot.
Seeing Which Campaigns Bring In New Customers
The Stonewall Kitchen team gets a lot of value from ThoughtMetric’s new-to-brand reporting.
"NTB reporting is great. It's one of the features we find most helpful."
In just a couple of clicks, ThoughtMetric shows you which ads and products are bringing in first-time buyers. That makes it easier to see which marketing efforts are growing the customer base.
Get Started With ThoughtMetric
ThoughtMetric gives you the right view to grow without wasting ad spend. It’s the same view the Stonewall Kitchen team uses to decide where to put their budget.
Book a demo to learn more about ThoughtMetric.
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