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E-comm Thoughts
100 Brands Improved ROAS by an Average of 31% With ThoughtMetric
Inside the data from 100 ThoughtMetric brands over their first six months
Analytics
Marketing Attribution
Track marketing performance
Campaign Performance
Measure ROAS, CPA, and more
Creative Performance
Measure creative performance
Customer Analytics
Measure loyalty and LTV
Product Analytics
Measure product performance
Data & Integrations
AI Connectors
Bring your attribution data to Claude and ChatGPT
Integrations
Integrate with all your e-commerce tools
Conversion API
Send conversion data back to ad platforms
Customer Surveys
Run "How did you hear about us?" surveys
Reporting
Custom Reports
Organize Data Your Way
"Since switching to ThoughtMetric, we've been able to reallocate budget to the top-performing channels with confidence, which improved ROAS by 25%."
— Ninja MTB
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Case Studies
How brands grow with ThoughtMetric
Blog
Tips, guides, and industry insights
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Help Center
Documentation and support guides
Contact Us
Get in touch with our team
Comparisons
ThoughtMetric vs Triple Whale
Simpler setup, easier to use
ThoughtMetric vs Northbeam
Faster time to value
ThoughtMetric vs Polar Analytics
Deeper insights, broader integrations
"We looked at a number of competitors in the space, but ultimately chose ThoughtMetric because of its easy-to-understand interface and the support offered during and after implementation."
— SportRx
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Affiliates
Earn commission for referring your network
Agencies
Become an agency partner
Featured Partners
Impakt Results
Performance marketing agency
Sunbowl Systems
Shopify development & optimization
Providence Marketing Group
Full-service digital marketing agency
"With ThoughtMetric, we were able to refine our analytics and provide verifiable proof of the revenue we were driving in a previously underperforming area of the business."
— Impakt Results
Book a DemoThoughtMetric Blog
Alternatives
The Best LeadsRX Alternatives for E-Commerce Attribution
LeadsRX shuts down in October. Here's where to migrate your attribution.
Read article →
E-comm Thoughts
Weekly Reports vs. a Dashboard Anyone Can Log Into: What Works for E-Commerce Teams
The pros and cons of each approach, and how ThoughtMetric supports both
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E-comm Thoughts
We Tracked AI Search Traffic for 15 Months. Here's How It Compares to Organic Search.
What 15 months of AI search data reveals about e-commerce discovery
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E-comm Thoughts
What Can ThoughtMetric Tell Me That Shopify Reports Can't?
The reporting gaps that show up once you're running ads across multiple platforms
E-comm Thoughts
E-Commerce Attribution Tool Pricing: What to Look for Before You Commit
A buyer's guide to understanding what you're actually paying for.
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E-comm Thoughts
Why Smart E-Commerce Brands Don't Rely on MER Alone
What marketing efficiency ratio hides and what to use alongside it
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E-comm Thoughts
How to Answer When Your CEO Says "These Store Revenue Numbers Don't Add Up"
Why your marketing numbers don't add up, and how to rebuild trust with better data
E-comm Thoughts
7 Questions to Ask Before Choosing an Attribution Tool
So you pick the right one the first time.
E-comm Thoughts
Introducing Weekly Channel Benchmark Reports
See how channel mix is shifting across e-commerce brands, every week