About Ninja MTB

Ninja MTB started with a simple goal: to help riders reach their full potential. Since the first Ninja Mountain Bike Skills Clinics launched in 2012, the brand has grown into an industry leader, offering thousands of nationwide skills clinics each year.

From new riders looking to stay safe, to experienced riders ready to tackle technical terrain, to pro riders training for the podium, Ninja provides coaching, gear, and community to meet every rider where they are. Today, the company’s offerings include skills clinics, portable jump ramps, protective gear, helmets, and apparel, all designed to help riders improve their skills, ride with confidence, and have more fun on the trail.

Attribution Confusion Across Channels

"We were struggling with attribution accuracy across our different channels. Facebook, Google, and email each told a different story, and it was impossible to trust the data. That made it hard to know where to put more budget. A breaking point came when we scaled up ad spend for a big promotion but couldn’t confidently see which campaigns were actually driving sales. We knew we needed a better solution."

Why Ninja MTB Chose ThoughtMetric

After evaluating several attribution tools, Ninja MTB found most were either too complex, too expensive, or too rigid.

"ThoughtMetric stood out because it offered clear reporting, a more accurate single source of truth, and easy integration with our existing setup. It felt purpose-built for ecommerce brands like us rather than a generic analytics tool."

With ThoughtMetric, Ninja MTB finally had a platform that fit their business model and budget.

Getting Started and Onboarding

Onboarding with ThoughtMetric was fast and straightforward. The platform connected quickly to Ninja MTB’s WooCommerce store and ad platforms, with the ThoughtMetric team assisting setup in just a few days.

Best of all, the team did not need to be data scientists to get value. Within the first week, Ninja MTB was already using dashboards to make more confident, data-driven decisions.

Favorite Features

Ninja MTB highlights three ThoughtMetric features that transformed the way they work:

Attribution Models: Comparing first-click, last-click, and multi-touch attribution gave them clarity they had never had before.
Dashboard Simplicity: Instead of drowning in data, they see the metrics that truly matter.
LTV Tracking: Understanding customer lifetime value by channel made long-term growth strategies far more effective.

The Wins and Outcomes

"Since switching to ThoughtMetric:

We’ve been able to reallocate budget to the top-performing channels with confidence, which improved ROAS by 25%.
We cut wasted ad spend by $5,000 per month.
Our marketing meetings are far more decisive — everyone trusts the numbers."

Final Thoughts

By moving from fragmented platform data to ThoughtMetric’s unified, accurate attribution, Ninja MTB transformed the way they run marketing. Today, they not only know which campaigns drive sales but also understand which channels bring the most valuable customers long term.

With the clarity ThoughtMetric provides, Ninja MTB can continue scaling with confidence and keep empowering riders to reach their full potential on the trails.

Ready to see how ThoughtMetric can help your brand grow with confidence? Book a demo today.

Ninja MTB Cut $5,000 of Wasted Ad Spend per Month With ThoughtMetric