Black Friday/Cyber Monday has a major impact on Q4 performance. However, deciding which products to feature isn’t always clear. That’s where ThoughtMetric’s product attribution features come in handy.
Product Attribution helps you see exactly which items are driving revenue, attracting new customers, and performing best across each marketing channel, so you can effectively plan for a successful BFCM.
1. Identify Products That Attract New Customers
In the Product Dashboard, look at “Sales (New Customer)” performance. Look for products with a high new customer revenue. These are ideal for BFCM campaigns since they already appeal to first-time buyers.
2. Spot Product Bundles
If your best-seller often appears alongside another product, build a bundle or promote it in your BFCM creative. This increases cart value without raising acquisition costs.
3. Compare Product Performance by Channel
Toggle to the Channel view in the Product Attribution dashboard to see how each product performs across all of your channels.
You might find that certain products perform better on Meta while others perform better Google. This insight helps you match the right product to the right channel.
Making Smarter Product Decisions for BFCM
With product attribution, you’re using real data to guide your strategy.
Book a demo of ThoughtMetric and see how Product Attribution can help your team prepare.
