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About Impakt Results
Founded in 2013, Impakt Results helps businesses drive measurable growth through performance-focused marketing. What started as a local operation quickly scaled to a national and international presence.
Impakt Results has supported brands across motorsports, athletes, events, supplements, cycling, and e-commerce, with clients in markets including Canada and Australia. Today, the team is expanding into new verticals worldwide, backed by decades of collective experience and a strong commitment to delivering results for every client.
Before using ThoughtMetric
“We do performance-based billing with our clients, which means we take a small percentage of any revenue we generate for them. We lost one of our biggest clients because view-through attribution and cross-channel attribution on the typical platforms were too fluffed up and didn’t coincide with the data they were seeing in Shopify.”
Before ThoughtMetric, reporting relied heavily on platform-native attribution models that overstated performance and created discrepancies with actual revenue. Those inconsistencies made it difficult to confidently tie marketing efforts to real results, putting client trust and performance-based relationships at risk.
Why ThoughtMetric
“The pricing, the integration with Shopify, the use of custom UTMs, and the flexible interface all made tracking and delivering analytics to our clients very easy.”
ThoughtMetric was easy to adopt and simple to use. The team was able to quickly connect data, build reports, and deliver clear insights to clients without added complexity or manual work.
The Onboarding Process
“It was very clean. I was able to learn the platform very quickly and whenever I got frustrated, there was always a customer support person within reach.”
Favorite Features
“The custom UTMs and Shopify store integration, alongside the checkout survey, were the things that really sold us on it. Also being able to export orders into a spreadsheet to fine-comb the data.”
Key Wins
“We actually were able to get back our biggest client that we lost. With ThoughtMetric, we were able to refine our analytics and provide verifiable proof of the revenue we were driving in a previously underperforming area of the business.”
With clearer attribution, Impakt Results was able to align reporting directly with Shopify revenue and rebuild trust. ThoughtMetric gave the team the confidence to present accurate data, making it easier to prove impact, strengthen client relationships, and support performance-based billing with transparency.
Present Accurate Data with ThoughtMetric
Clear, trustworthy reporting is essential for agency credibility. ThoughtMetric provides a revenue-aligned view of performance that helps agencies prove impact and strengthen client relationships.
Book a demo to see how ThoughtMetric helps agencies present accurate, verifiable data across e-commerce stores and marketing channels.
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