Google Ads Conversion API

The Conversions API is designed to create a direct and reliable connection between marketing data (such as website events and conversions) from your store and Google Ads. This marketing data helps power ad personalization, optimization, and measurement on Google Ads so that your ads are shown to people who are more likely to find them relevant.

The Google Ads Conversion API is a way to send the highly accurate (ad blocker and iOS 14 proof) data from ThoughtMetric to Google to help your ads perform better.

Configure the Conversion API in ThoughtMetric

1. Open Configure

   Navigate to Configure in the left-side navigation menu.

   

2. Open the Google Ads integration

   Select Integrations and then click Edit Integration on the Google Ads card.

   

3. Edit the Google account

   Click Edit on the Google account that you want ThoughtMetric to send data to.

   

4. Enable CAPI

   Toggle on the Enable CAPI setting, then click Update.