Overview
FAQ
Answers to the questions we hear most often.
Short answers to common questions about the product, data accuracy, pricing and support.
Product
What kind of marketing data does ThoughtMetric track?
What's the difference between ThoughtMetric's reporting and Meta/Google ad reports?
Can I see LTV and ROAS by channel, campaign, ad set, and ad?
Can I use ThoughtMetric to compare campaign performance?
Can I filter attribution by UTM parameters?
Can I track campaigns by location?
Does ThoughtMetric track post-purchase behavior?
Data and accuracy
How accurate is the attribution data?
Does ThoughtMetric deduplicate conversions?
Does ThoughtMetric track historical data?
The data doesn't seem accurate yet?
Why is ThoughtMetric reporting fewer orders than Facebook?
What can cause Facebook ad accounts to disconnect?