Connect Bing Ads

Connect the Bing Ads integration to track your spend, ROI, and campaign performance.

Connect your Bing Ads account

1. Open Configure

   Navigate to Configure in the left-side navigation menu.

   

2. Start the Bing Ads connection

   Select Integrations and then click Connect on the Bing Ads card.

   

3. Sign in with Microsoft

   You are redirected to a Microsoft authentication flow. Sign in with the Microsoft account that is associated with your Bing Ads account.

   

Add tracking parameters to your ads

For the most accurate tracking of Bing Ads, place the ThoughtMetric tracking parameter on your Bing Ads.

ThoughtMetric Bing Ads tracking parameter:

{lpurl}?tmsrc=bingad&tmcid={CampaignId}&tmsid={AdGroupId}&tmid={AdId}&tmkw={keyword:default}

1. Copy the ThoughtMetric tracking parameter.

2. Open the account-level options

   Go to the Bing Ads website. From the collapsible menu on the left, select All campaigns → Settings → Account level options.

3. Paste the ThoughtMetric tracking parameter into the Tracking Template box.

4. Enable the Auto-tagging of Click ID checkbox.

5. Click Save.

   

If your tracking template already has parameters

If you already have tracking parameters in the tracking template field, you can use the ThoughtMetric tracking parameters in addition to the tracking you already have in place.

Append the ThoughtMetric parameters to the end of your existing UTM string with an & symbol, starting with the tmsrc parameter.

For example, if your tracking template already contains this text:

{lpurl}?utm_source=bing

Append the ThoughtMetric tracking parameters so that the end result looks like this:

{lpurl}?utm_source=bing&tmsrc=bingad&tmcid={CampaignId}&tmsid={AdGroupId}&tmid={AdId}&tmkw={keyword:default}