Connect Google Ads

Connect the Google Ads integration to track your spend, ROI, and campaign performance.

Connect your Google Ads account

1. Open Configure

   Navigate to Configure in the left-side navigation menu.

   

2. Start the Google Ads connection

   Select Integrations and then click Connect on the Google Ads card. If an account is already connected, the button reads Edit Integration.

   

3. Log in to Google

   A Google popup appears, asking you to enter your credentials and log in.

   Log in to the Google account that you also use for Google Ads. Otherwise, an error will occur.

   

4. Allow all permissions

   You are asked to give ThoughtMetric permission to access your Google Ads account. It is very important that you click Allow on all permissions.

   

5. Choose the Google Ads account

   After you click Allow, you are redirected back to ThoughtMetric, where a popup asks which Google Ads account to connect.

   

6. Once you have successfully integrated with Google Ads, the integration shows as Connected.

Connect multiple Google Ads accounts

You can connect more than one Google Ads account to your ThoughtMetric account.

1. Open the Google Ads integration

   Navigate to the Integrations page and click Edit Integration on the Google Ads card.

   

2. Add or remove accounts

   You are taken to a page that shows all of the Google accounts you currently have connected. Click the Connect New Account button to add a new account, or click the Disconnect buttons to remove old accounts.

   

Add tracking parameters to your ads

For the most accurate tracking of Google Ads, place the ThoughtMetric tracking parameters on your Google Ads.

ThoughtMetric Google Ads tracking parameter:

{lpurl}?tmsrc=googlead&tmcid={campaignid}&tmsid={adgroupid}&tmid={creative}&tmkw={keyword}

1. Copy the ThoughtMetric tracking parameter.

2. Paste it into your tracking template

   Navigate to the Account Settings page of your Google Ads account and paste the tracking parameter into the Tracking template text box.

   

If your tracking template already has parameters

If you already have tracking parameters in the tracking template field, you can use the ThoughtMetric tracking parameters in addition to the tracking you already have in place.

Append the ThoughtMetric parameters to the end of your existing UTM string with an & symbol, starting with the tmsrc parameter.

For example, if your tracking template already contains this text:

{lpurl}?utm_source=google

Append the ThoughtMetric tracking parameters so that the end result looks like this:

{lpurl}?utm_source=google&tmsrc=googlead&tmcid={campaignid}&tmsid={adgroupid}&tmid={creative}&tmkw={keyword}