Overview
Using ThoughtMetric
Attribution models, marketing channels, surveys and account settings.
Guides for configuring ThoughtMetric and getting the most out of your attribution data.
Attribution
Attribution models
The attribution models ThoughtMetric supports and how each one assigns credit.
Change the attribution model
Switch the attribution model used across your reports.
Change the lookback window
Change how far back ThoughtMetric looks for touchpoints before an order.
Marketing channels
Automatically tracked channels
The marketing channels ThoughtMetric tracks without any extra setup.
Add a custom marketing channel
Track influencers, affiliates, podcasts and any other channel with custom rules.
Surveys
Post-purchase surveys
Set up the "How did you hear about us?" survey on your order confirmation page.
Add surveys to WooCommerce
Add the post-purchase survey to a WooCommerce checkout.
Account and settings
Add a user
Invite a teammate to your ThoughtMetric account.
Edit a user
Change a teammate's access level or remove them from your account.
Manage multiple stores
Add and switch between stores in one ThoughtMetric account.
Change store currency
Change the currency your store reports in.
PII anonymization
Anonymize personally identifiable information before it is stored.
Two factor authentication
Protect your login with a code from an authenticator app.
White-label ThoughtMetric
Replace ThoughtMetric branding with your own logo.
Export data
Export report data out of ThoughtMetric.