Introducing Custom Metrics in ThoughtMetric

Alex Fusco
Alex Fusco
January 27, 2026
Introducing Custom Metrics in ThoughtMetric
Continuing our push to make ThoughtMetric more customizable, we’re introducing another update.

Custom Metrics in ThoughtMetric let you create your own KPIs using simple equations, directly inside Custom Reports. No spreadsheets. If you have ever said, “I wish I could see this number ” this feature was built for you.



Why Custom Metrics Matter


Many reporting tools lock you into predefined metrics. However, businesses don’t always use standard definitions.

You might want to:

  • Combine multiple metrics into a single efficiency KPI
  • Create a blended performance metric for leadership reporting
  • Track ratios or averages that are specific to your operating model

Custom Metrics let you define success on your own terms.


How Custom Metrics Work


Custom Metrics are built directly into the Custom Reports workflow.

To create one:

  • Go to Custom Reports
  • Click Add Widget
  • Select your widget type
  • Under Metrics, choose Create Custom Metric


From there, you can build a metric using a simple equation based on existing ThoughtMetric data points.

Available Now


Custom Metrics are available now inside Custom Reports.

If you are already using ThoughtMetric, you can start building them today. If you are not, this is another example of how ThoughtMetric helps teams move beyond platform-native reporting and into reporting that truly reflects how businesses grow.

Book a demo with ThoughtMetric.

In This Article

  1. Why Custom Metrics Matter
  2. How Custom Metrics Work
  3. Available Now

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