The Funnel Widget is part of ThoughtMetric’s new Custom Reports feature and is designed to visualize step-by-step conversion behavior. It shows how many users move from one action to the next and exactly where drop-off occurs.
Instead of staring at isolated metrics like sessions or conversion rate, you get a connected view of how users actually move through your site.
Example Funnel: Sessions → Add to Carts → Orders
In this example, the funnel is set up with three steps:
- Sessions
- Add to Carts
-
Orders
This is a common funnel for e-commerce teams because it mirrors how people actually buy.
Here’s what each step tells you:
Sessions
This is your total site traffic. Marketing performance, traffic quality, and intent all show up here. If sessions are high but everything else is weak, traffic quality is often the first suspect.
Add to Carts
This step reflects product interest. A sharp drop between Sessions and Add to Carts usually points to issues like:
- Poor product page clarity
- Pricing friction
- Low-intent traffic from certain channels
Orders
This is the final conversion. Drop-off between Add to Carts and Orders often signals checkout friction, trust issues, shipping surprises, or payment problems.
The power of the Funnel Widget is that it makes these breakpoints obvious at a glance.
Why This Works So Well in Custom Reports
It doesn’t overwhelm you with data. It shows you where to look next, which is exactly what good reporting should do.
Final Thought
Seeing shopper behavior laid out step by step makes it easier to understand where people get stuck and where small changes might make a difference. When that picture is clear, you can make decisions more confidently.
See the Funnel Widget and Custom Reports in action and book a ThoughtMetric demo.
