ThoughtMetric is an accessible Wicked Reports alternative priced on monthly pageviews. It starts at $99 per month for 50,000 monthly pageviews, and every feature is included.
Wicked Reports prices by annual revenue band. As of September 2026, its pricing page lists four plans for stores with $0 to $2.5 million in annual revenue, starting with Measure at $499 per month. Meta CAPI and its AI analysis product are sold as $199 per month add-ons on the two lower plans.
What is included in a ThoughtMetric subscription
Every ThoughtMetric plan includes the full platform.
- Five attribution models, including First Touch, Last Touch, Position-Based, Linear Paid, and Multi-Touch
- Configurable lookback windows at 7, 14, 30, 60, and 90 days
- Real-time data, refreshed every 10 minutes
- All marketing channel integrations, plus custom channels
- Campaign performance
- Creative performance
- Product analytics, including total sales by SKU
- Customer analytics, including LTV by acquisition source and new versus returning
- Server-side tagging
- Conversion API for Meta and Google
- Customer surveys for non-click discovery
- Multi-currency support
- Support for all major e-commerce platforms, including Shopify, WooCommerce, BigCommerce, and Magento
- Custom reports
- Data export via API
- Unlimited users
- Dedicated onboarding call
- Live customer support
- AI Connectors for Claude and ChatGPT
Nothing on that list is an upgrade, an add-on, or a seat charge. Conversion API, multi-currency support, API data export, and onboarding are all part of the subscription.
How Wicked Reports packages features
Wicked Reports sells four plans that build on each other. The prices below are the rates listed for the $0 to $2.5 million annual revenue band as of September 25, 2026.
- Measure, $499 per month. Covers FunnelVision pre-built views, cohort and LTV reports, lifetime lookback and lookforward, and major ad platform, standard cart, and standard CRM integrations.
- Scale, $699 per month. Adds API integrations for CRM and cart, an outbound API, currency conversion, and international time-zone data loading.
- Maximize, $999 per month. Adds 5 Forces AI, Advanced Signal (Meta CAPI), custom conversions, and Amazon revenue integration.
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Enterprise, starting at $4,999. Positioned for $50M+ brands, with priority support, implementation services, security reviews, and optional dedicated servers and custom SLAs.
Several features ThoughtMetric includes by default sit on higher Wicked Reports plans. Meta CAPI is a $199 per month add-on until the Maximize plan. Outbound API access start on the Scale plan.
Check platform support before you shortlist. The Wicked Reports integrations page lists Shopify, WooCommerce, and BigCommerce, and Magento does not appear there. ThoughtMetric supports all four.
ThoughtMetric's grandfathered pricing
ThoughtMetric's pricing has been the same for years and we like it that way. Your price is locked in for as long as you stay on your plan, and any change to published rates would only apply to new customers.
Revenue-band pricing works differently. Wicked Reports updates your plan at renewal when your trailing 12 months of gross revenue crosses into a new band.
Our pricing philosophy
At ThoughtMetric we take a different approach to pricing. The goal is to give e-commerce brands every attribution feature they need for their stores, which is why every feature is included for every customer.
We chose not to block features behind a paywall because we know how annoying it is to upgrade for one small feature. Attribution is only useful when it is complete, and a partial view is what leads teams to the wrong conclusion.
Pricing on pageviews follows the same thinking. Your attribution bill should track the traffic being measured, not move each time store revenue crosses a new threshold.
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