ThoughtMetric is an accessible, straightforward Northbeam alternative priced on monthly pageviews rather than ad spend. It starts at $99 per month for 50,000 monthly pageviews, and every feature is included.
Northbeam publishes a price for two of its four plans. As of September 2026, its pricing page lists Growth, Starter, Professional, and Enterprise. Starter is listed at $1,500 and Professional at $3,500 per month, while Growth and Enterprise are custom and require a quote. Northbeam asks you to choose a plan based on annual marketing spend.
Here is how the two compare on the terms that affect what you pay.
- Published starting price. ThoughtMetric lists $99 per month at 50,000 pageviews. Northbeam lists $1,500 for Starter and $3,500 per month for Professional, with Growth and Enterprise priced by quote.
- Pricing base. ThoughtMetric prices on monthly pageviews. Northbeam sorts brands into a plan by annual ad spend.
- Feature tiers. ThoughtMetric has none, so every feature is included. Northbeam splits features across Growth, Starter, Professional, and Enterprise.
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Add-ons. ThoughtMetric has none. Northbeam offers Media Mix Modeling+ and Incrementality as optional modules.
What is included in a ThoughtMetric subscription
Every ThoughtMetric plan includes the full platform.
- Five attribution models, including First Touch, Last Touch, Position-Based, Linear Paid, and Multi-Touch
- Configurable lookback windows at 7, 14, 30, 60, and 90 days
- Real-time data, refreshed every 10 minutes
- All marketing channel integrations, plus custom channels
- Campaign performance
- Creative performance
- Product analytics, including total sales by SKU
- Customer analytics, including LTV by acquisition source and new versus returning
- Server-side tagging
- Conversion API for Meta and Google
- Customer surveys for non-click discovery
- Multi-currency support
- Support for all major e-commerce platforms, including Shopify, WooCommerce, BigCommerce, and Magento
- Custom reports
- Data export via API
- Unlimited users
- Dedicated onboarding call
- Live customer support
- AI Connectors for Claude and ChatGPT
Nothing on that list is an upgrade, an add-on, or a seat charge. Custom reports, integrations, additional users, and onboarding are all part of the subscription.
How Northbeam packages the same features
Northbeam distributes its platform across four plans plus two optional modules. Based on its published plan descriptions, Starter covers multi-touch attribution, omnichannel dashboards, Northbeam Apex, and Clicks + Deterministic Views. Unlimited users, data exports, integrations, MCP access, a dedicated media strategist, and support for e-commerce platforms other than Shopify all start at Professional, which means a WooCommerce, BigCommerce, or Magento brand is looking at $3,500 per month as an entry point. Media Mix Modeling+ and Incrementality are optional modules rather than included features.
ThoughtMetric's grandfathered pricing
ThoughtMetric's pricing has been the same for years and we like it that way. Your price is locked in for as long as you stay on your plan, and any change to published rates would only apply to new customers.
Our pricing philosophy
At ThoughtMetric we take a different approach to pricing. The goal is to give e-commerce brands every attribution feature they need for their stores, which is why every feature is included for every customer. We chose not to block features behind a paywall because we know how annoying it is to upgrade for one small feature. Attribution is only useful when it is complete, and a partial view is what leads teams to the wrong conclusion.
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