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ThoughtMetric is an accessible Polar Analytics alternative priced on monthly pageviews rather than store revenue. It starts at $99 per month for 50,000 monthly pageviews, and every feature is included.
Polar Analytics does not publish a price. As of September 2026, its pricing page shows two plans, Core and Custom, alongside a la carte products, and every plan and product routes to a demo booking rather than a listed rate.
Here is how the two compare on the terms that affect what you pay.
- Published starting price. ThoughtMetric lists $99 per month at 50,000 pageviews. Polar Analytics does not list pricing on its website.
- Pricing base. ThoughtMetric prices on monthly pageviews. Polar prices against your annual GMV.
- Feature tiers. ThoughtMetric has none, so every feature is included. Polar separates a Core plan from a Custom plan and prices several products on their own.
- Add-ons. ThoughtMetric has none. Polar lists intraday refresh, demographic enrichment, SQL access, Google Sheets mirroring, and custom connectors as add-ons to Business Intelligence.
What is included in a ThoughtMetric subscription
Every ThoughtMetric plan includes the full platform.
- Five attribution models, including First Touch, Last Touch, Position-Based, Linear Paid, and Multi-Touch
- Configurable lookback windows at 7, 14, 30, 60, and 90 days
- Real-time data, refreshed every 10 minutes
- All marketing channel integrations, plus custom channels
- Campaign performance
- Creative performance
- Product analytics, including total sales by SKU
- Customer analytics, including LTV by acquisition source and new versus returning
- Server-side tagging
- Conversion API for Meta and Google
- Customer surveys for non-click discovery
- Multi-currency support
- Support for all major e-commerce platforms, including Shopify, WooCommerce, BigCommerce, and Magento
- Custom reports
- Data export via API
- Unlimited users
- Dedicated onboarding call
- Live customer support
- AI Connectors for Claude and ChatGPT
Nothing on that list is an upgrade, an add-on, or a seat charge. Custom reports, integrations, additional users, and onboarding are all part of the subscription.
How Polar Analytics packages features
Polar sells products you assemble. Business Intelligence is the base, covering the dashboard library, custom reporting, multi-touch attribution, Ask Polar AI, goal tracking, and alerts.
Priced separately from that base:
- Advertising Signals, which sends conversion events to Meta and Google, listed as contact us for pricing
- Incrementality Testing, priced per test, with separate rates for the first test, each subsequent test, and quarterly testing
- Polar Headless MCP, the connector for Claude and ChatGPT, priced against your annual Klaviyo revenue
- Klaviyo Audiences
- Certain connectors, which Polar notes may carry an additional cost depending on complexity and the size of the business
Platform support is worth checking before you shortlist. Polar's connectors page lists Shopify as the e-commerce platform for one-click connection and does not list WooCommerce, BigCommerce, or Magento. ThoughtMetric supports all four.
ThoughtMetric's grandfathered pricing
ThoughtMetric's pricing has been the same for years and we like it that way. Your price is locked in for as long as you stay on your plan, and any change to published rates would only apply to new customers.
Our pricing philosophy
At ThoughtMetric we take a different approach to pricing. The goal is to give e-commerce brands every attribution feature they need for their stores, which is why every feature is included for every customer. We chose not to block features behind a paywall because we know how annoying it is to upgrade for one small feature. Attribution is only useful when it is complete, and a partial view is what leads teams to the wrong conclusion.
Publishing a price matters for the same reason. A brand comparing tools should be able to work out its budget without booking a call first.
