ThoughtMetric is an easy to use Triple Whale alternative priced on monthly pageviews rather than revenue. It starts at $99 per month for 50,000 monthly pageviews, and every feature is included.
Triple Whale no longer publishes a price. As of September 2026, its pricing page lists three paid tiers, Foundation, Automate, and Enterprise, and each one requires you to book a demo for pricing. Triple Whale states that price is set by a combination of annual GMV and the package you choose, and that paid plans are 12-month subscriptions.
Here is how the two compare on the terms that affect what you pay.
- Published starting price. ThoughtMetric lists $99 per month at 50,000 pageviews. Triple Whale does not list a price.
- Pricing base. ThoughtMetric prices on monthly pageviews. Triple Whale prices on annual GMV combined with the package you choose.
- Feature tiers. ThoughtMetric has none, so every feature is included. Triple Whale splits features across Foundation, Automate, and Enterprise.
- Add-ons. ThoughtMetric has none. Triple Whale offers Retention, Conversion, Compass, Data Warehouse Sync, and Moby Concierge as paid add-ons.
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Contract. ThoughtMetric is monthly or annual. Triple Whale plans are 12-month subscriptions.
What is included in a ThoughtMetric subscription
Every ThoughtMetric plan includes the full platform.
- Five attribution models, including First Touch, Last Touch, Position-Based, Linear Paid, and Multi-Touch
- Configurable lookback windows at 7, 14, 30, 60, and 90 days
- Real-time data, refreshed every 10 minutes
- All marketing channel integrations, plus custom channels
- Campaign performance
- Creative performance
- Product analytics, including total sales by SKU
- Customer analytics, including LTV by acquisition source and new versus returning
- Server-side tagging
- Conversion API for Meta and Google
- Customer surveys for non-click discovery
- Multi-currency support
- Support for all major e-commerce platforms, including Shopify, WooCommerce, BigCommerce, and Magento
- Custom reports
- Data export via API
- Unlimited users
- Dedicated onboarding call
- Live customer support
- AI Connectors for Claude and ChatGPT
Nothing on that list is an upgrade, an add-on, or a seat charge. Custom reports, integrations, additional users, and onboarding are all part of the subscription.
How Triple Whale packages the same features
Triple Whale distributes its platform across three paid packages plus five add-ons. Based on its published feature comparison, multi-touch attribution and the full set of attribution models and lookback windows start at Foundation. The full AI model library, automations, and creative tools start at Automate. MMM and incrementality testing through Compass are Enterprise or a paid add-on. Retention and Conversion are add-ons below Automate, and data warehouse export is an add-on at every tier.
ThoughtMetric’s grandfathered pricing
ThoughtMetric’s pricing has been the same for years and we like it that way. Your price is locked in for as long as you stay on your plan, and any change to published rates would only apply to new customers.
Our pricing philosophy
At ThoughtMetric we take a different approach to pricing. The goal is to give e-commerce brands every attribution feature they need for their stores, which is why every feature is included for every customer. We chose not to block features behind a paywall because we know how annoying it is to upgrade for one small feature. Attribution is only useful when it is complete, and a partial view is what leads teams to the wrong conclusion.
