Marketing channels
Automatically tracked channels
The marketing channels ThoughtMetric tracks without any extra setup.
ThoughtMetric automatically tracks most of the popular e-commerce marketing channels and tools. Below is a description of all of the channels that we track by default.
Google Ads
ThoughtMetric automatically tracks Google Ads. By default, we can track whether a customer came to your store from a Google ad. If you connect the Google Ads integration, ThoughtMetric can also track and report on ad campaigns, ad spend, ROAS, and more.
Bing Ads
ThoughtMetric automatically tracks Bing Ads. By default, we can track whether a customer came to your store from a Bing ad.
Facebook Ads
ThoughtMetric automatically tracks Facebook Ads. By default, we can track whether a customer came to your store from a Facebook ad. If you connect the Facebook Ads integration, ThoughtMetric can also track and report on ad campaigns, ad spend, ROAS, and more.
Pinterest Ads
ThoughtMetric automatically tracks Pinterest Ads. By default, we can track whether a customer came to your store from a Pinterest ad.
Other ad platforms
ThoughtMetric also automatically tracks customers who come to your store from ads on these platforms:
- TikTok Ads
- Snapchat Ads
- ChatGPT Ads
- AppLovin Ads
- Criteo Ads
ThoughtMetric automatically tracks email campaigns from the following vendors:
- Klaviyo
- Mailchimp
- Privy
- HubSpot
- Sendinblue
- Drip
- Constant Contact
Campaigns that have email as a UTM parameter are also automatically classified and bucketed into the default Email channel.
SMS
ThoughtMetric automatically tracks SMS campaigns from the following vendors:
- Klaviyo SMS
- Attentive
- Postscript
- SMSBump
- Emotive
- ClickSend
Campaigns that have sms or text as a UTM parameter are also automatically classified and bucketed into the default SMS channel.
Referrals
ThoughtMetric automatically tracks referral campaigns. We can intelligently identify and classify referral campaigns coming from:
- News articles
- Influencers
- Reviews
- Affiliates
- Aggregators
- And more
As long as there is a referral code within the URL or UTM parameter, ThoughtMetric automatically classifies it as a referral and buckets it as a segment in the default Referral channel.
Organic social media
ThoughtMetric automatically differentiates between a customer coming from organic social media and one coming from paid social media. We then bucket the customers coming from organic social media into the default channel called Organic Social Media.
We automatically track customers coming organically from all major social media platforms:
- YouTube
- TikTok
- Yahoo
- Linktree
- Snapchat
- And more
Organic search
ThoughtMetric automatically differentiates between a customer coming from organic search and one coming from paid search.
We automatically track traffic from all major search engines, including:
- Bing
- Yahoo
- Ask
- Baidu
- DuckDuckGo
- Ecosia
- Yandex
- And more
AI search
ThoughtMetric automatically tracks customers who come to your store from AI assistants and buckets them into the default AI Search channel, with a segment for each one:
- ChatGPT
- Claude
- Perplexity
- Grok
TikTok Shop
Orders placed through TikTok Shop are automatically bucketed into the default TikTok Shop channel. This channel only appears once your store has TikTok Shop orders.
Affiliate sales
Visits with affiliate or affiliates as the utm_source or utm_medium are automatically bucketed into the default Affiliate Sales channel.
Subscriptions
For Shopify stores, orders that your subscription app tags as subscription orders (for example ReCharge, Bold Subscriptions, or Shopify subscriptions) are automatically bucketed into the default Subscriptions channel. This channel only appears once your store has subscription orders.
Point of sale
For Shopify stores, orders placed in person through a point of sale (POS) are automatically bucketed into the default Point of Sale channel, so they are not credited to your online marketing. This channel only appears once your store has POS orders.
Direct traffic
When a customer comes to your store by typing your store's URL directly into the URL bar, ThoughtMetric automatically classifies and buckets the visit into the default channel called Direct Traffic.
Unsegmented traffic
When a customer session cannot be put into any of the other default or custom channels, ThoughtMetric automatically classifies and buckets it into the default channel called Unsegmented Traffic.